Paschon Podcast With Brian Pasch

What happens when the automotive industry's biggest blind spots finally get called out?   In this new episode of In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings sit down with Brian Pasch - author, researcher, conference founder, and one of automotive retail's most respected voices.Together, they unpack what's actually hurting dealership performance today: bloated websites, missing ASC events, broken measurement, AI hype cycles, and an industry-wide lack of continuing education. This conversation is an unfiltered look at the uncomfortable truths dealers need to face - and the actions leaders can take right now to get ahead.

Join me and Dan Mcallister, CRO from BLiNKAI as we discuss how their platform works to accelerate revenue in Fixed Operations. This platform provides innovative ways to unlock new revenue opportunities by filling gaps in staffing resources. Don't miss BlinkAI at this year's MRC as they showcase how AI is transforming Fixed Operations strategy! #dealershiptools #automotiveaisolutions #podcast

Join me and David Solar, CEO of Liminal, and two of his clients from Morgan Auto Group and Modern Automotive Group as we discuss how their CDP platform is filling gaps needed to execute a powerful data activation strategy.  Liminal is a new sponsor at MRC and is ready to showcase its technology to dealers who want their ROI to be measured in weeks, not months. #podcast #cdpplatform #dealershiptools

Join me and Ted Rubin of ActivEngage as we discuss the power of live human assistance on websites for active shoppers.  Do consumers need more data or do they want to establish a connection?  Do they want to fill out forms or get their answers right away? Why are dealers acting like they control the information which is so readily available online? We discuss it all in an active discussion on Smart Balance: the right amount of human touch powered by AI insights. #automotivemarketing #aiinsights #automotivewebsites #podcast    

Breaking News: Brian Pasch sits down with Ben Chodor, CEO of CallRevu, to unveil a major strategic investment partnership aimed at accelerating global growth, driving product innovation, and expanding AI-powered solutions.  

Join Brian Pasch as he sits down with the CEO of Spyne, Sanjay Varnwal, to discuss how their platform grew from an AI-powered merchandising to a framework of AI agents. Learn how their technology can fill gaps in sales and service processes at your dealership, keeping your team ahead of today’s automotive trends! #aitools #aisoftware #automotivemarketing #podcast

Join Brian, Matt, and Aaron as they discuss a new strategic initiative and deep data integrations to help dealers retain customers, increase engagement, and be more effective in growing market share. Stay up to date with the latest automotive trends to be sure you are making the most of your data and marketing efforts!   #automotivemarketing #dataintegration #customerretention #podcast

Join Brian and Aaron as they discuss the data centric roadmap for automotiveMastermind customers who are seeking to elevate the value of their first-party data! Learn how you can make the most of your data for continued success at your dealership! #autmotivemarketing #dealershipmarketing #firstpartydata #podcast

DriveCentric's new CEO Matt Leone sat down with Brian Pasch to discuss his vision for the communication platform which includes API integrations and data partnerships. Stay up to date with the latest trends in automotive marketing success with leaders in the industry! #apiintegration #dealershipmarketing #automotivemarketing #podcast

Join Brian, Eric, and Tom as they discuss the insights from the new Urban Science and Harris Poll on US auto shoppers and their current concerns and buying interest. Don’t miss the overview and the opportunity to get a copy of the survey data. Hear from the experts on how you can apply this data for a stronger digital marketing strategy! Link to the pole: https://www.urbanscience.com/harris-poll-report/   #evinsights #automotivemarketing #digitalmarketingtrends #evmarketresearch    

Join Brian Pasch and Jonathan Lucenay from Client Command for a discussion on active shopper trends after the April / May surge. Listen to our latest podcast and learn how to level up your sales strategy by using a data strategy that few dealers understand. #automotivemarketing #automotiveshoppertrends #automotivesales

BizzyCar unlocks new revenue sources for dealerships through clever automation and AI. Vice President of BizzyCar, Hunter Swift, and Brian Pasch discuss how their innovative technology has handled outreach, recall marketing, retention strategies, and mobile services for auto dealers. Learn more to update your fixed ops strategies for your dealership   #automotivemarketing #retentionmarketing #fixedops #dealershipmarketing #automotivepodcast #retentionstrategy #automotiveretail

Dealers need to up their game against identity fraud, and 700 Credit now has an affordable solution to reduce risk and send a strong message to scammers that your dealership will not be caught off guard. Listen in and take action today.   #dealershipsuccess #automotivemarketing #automotiveretail #dealershipmarketing #automotivepodcast #automotivesolutions  

Join me for a first-ever interview with ActivEngage CEO Ted Rubin. We had a very candid discussion on what makes his company different from the other communication platforms on the market and the results speak for themselves. This is a conversation that you should not miss.     #automotivemarketing #automotiveretail #dealershipmarketing #automotivepodcast #leadgeneration

Join Brian as he interviews Gino Cipperoni and Sam Vukas from Dealer eProcess to discuss their data-centric approach to website design, marketing activation, and customer service. We also had time to discuss how Sherpa AI fits into their long-term plan for providing actional dealer insights and to power greater personalization for consumers shopping online. #automotivemarketing #automotiveretail #digitalretail #websiteoptimization #automotivepodcast #artificialintelligencetechnology #dealershipmarketing  

Join Brian and Monik for a deep dive discussion on how AI and second-generation digital voice assistants are filling gaps in sales and service processes. Learn how artificial intelligence tools are becoming integrated into an overall dealership digital marketing strategy to handle phone calls and provide a natural experience with existing current software. #automotivemarketing #automotiveretail #dealershipmarketing #artificialintelligencetechnology #podcast

Join me and Aaron Bickart of OfferLogix to discuss how dealers need an alternative to auto loan payment tool. We discuss how an OMP can be integrated into your scalable marketing activation strategies. #automotivemarketing #automotiveretail #dealershipmarketing #podcast

Join me and Jonathan Lucenay, CEO of Client Command as we discuss the new use cases for the Activate Shopper Network which are proving to be highly effective and profitable for dealers. Learn how AutoPilot delivers sales and service bookings without any intervention from dealership staff, breaking ROI records. #automotivemarketing #automotiveretail #dealershipmarketing #podcast

Join me and Tim Cox as we discuss what CarNow will be showcasing at the NADA Convention in New Orleans this week.

Join me and Lindsay Ciavattone, Dir. Dealer Relations at CarGurus, as we discuss the 2024 Consumer Insights Report and how dealers can use this feedback to gain a competitive edge in your 2025 sales strategy.