Paschon Podcast With Brian Pasch

Join me and Atul Patel from Orbee to discuss one of the hottest trends in automotive marketing: Customer Data Platforms. Dealers who have a CDP can lower operating costs by significantly reducing financial investments for customer retention and acquisition (i.e., marketing). CDPs are common outside the automotive industry but their use in our industry has been limited by the lack of robust API access to the dealer's CRM and DMS platforms.  Dealers who want to dive deeper into building their own CDP should attend the Modern Retailing Conference (MRC) in November.

Join me as sit down with Sam Vukas, COO of Dealer eProcess as we discuss their new developments in websites and connected retailing tools. Their company has a unique tradition of building their own software istead of buying other companies, which has given them a competituve edge. Don't miss this conversation as we lead up to the Modern Retailing Conference. 

Join me and Kirsten VonBusch and Kelly Lawson from Experian Automotive as we discuss how Experian is powering the next generation of marketing automation through their real-time data feeds and audience building tools. Data-driven marketing strategies is one of the hot topics that will be discussed at the Modern Retailing Conference (MRC) in November. 

Join me and Derek White from e-Drive Auto to discuss his work to help dealers create an INTENTIONAL consumer direct car buying strategy that works 24x7 and generates high-quality, local trade leads. This is exactly what dealers should be focusing on compared to their half-baked and porly conversting trade messages on their own websites.  Derek will also be sharing his strategy at the Modern Retailing Conference (MRC) in November.  This will be a must-attend workshop for used car managers and general managers.

Join me and Greg Gifford from SeachLab Digital to discuss their powerful Local Search strategies for automotive dealers. Greg is a well-known leader in SEO strategegist that also conducts workshops internationally. Listen to our discussion on the power of organic search and why dealers need to revisit how they are using their Google Business Profile to grow a sustain stream of high converting shopper traffic.  Greg will also be speaking at the Modern Retailing Conference (MRC) so book your ticket today. 

Join me and Mike Trasatti from DealerBuilt as we discuss their flexible DMS platform with robust API support to support dealer innovation and vendor choice. This is one company that will be very busy at the Modern Retailing Conference (MRC) as they share a booth with Vistadash, their most recent business acqusition. 

Join me and Aharon Horwitz from AutoLeadStar to discuss their expanded media platform that delives an automotive specific Customer Data Experience Platform (CDXP) to optimize all retention and acqusition campaigns. The CDP discussion will be one of the Top 5 topics that will be discussed at the Modern Retailing Conference in November. 

Could auto dealers be missing the next big thing? I invited Sarah Ciociola to my podcast to discuss everything that dealers need to start their first TikTok advertising campaigns. It's not what you think! So take a minute to listen today. You will be glad that Sarah is also conducting a workshop at the Modern Retailing Conference (MRC) on TikTok marketing strategies. Get your team registered for MRC and listen in now. 

Join me and Lisa Gener from Dealer Alchemist as we discuss ways to make your marketing reports more transparent and how to develop meaningful metric and KPIs. Don't miss the critical discussion on marketing measurement as we move closer to the Modern Retailing Conference (MRC), Nov 13-15th in Palm Beach Florida. 

Join me and David O'Brien from Quantum5 as we reimagine Automotive Training. Dealers have been scratching their head on how to measure the impact of training programs and Quantum5 has a unique approach to measure the impact of training on revenue per employee.  Don't miss the critical discussion as we move closer to the Modern Retailing Conference (MRC), Nov 13-15th. 

Join me as I sit down with Jade Terreberry and Mike Boyd from Cox Automotive to discuss how Cox is helping dealers maximize the Lifetime Value (LTV) of their customer portfolio. Don't miss the critical discussion on rethinking sales processes as we move closer to the Modern Retailing Conference (MRC), Nov 13-15th. 

Join Me as I interview Tim Cox from CarNow and discuss the next step in the evolution of automotive retailing. Dealers can improve show to close rates by embracing connected retailing strategies and build process that stop chasing consumers when they can serve them in realtime. 

Join me as I interview Aaron Bickart from Offerlogix and learn about their new API which will power online retailing solutions and marketing campaigns with the correct EV Tax credits and incentives to generate penny perfect payments.   

Join me as I sit down with industry innovator Josselyn Boudett, Founder of Telepathy Labs, to discuss the power of digital voice assistants to reduce operating costs and increase sales throughput. Dealers looking for improvments to their botton line must consider DVAs as they grow. 

Join me as I discuss with Jason Beckett from Proactive Dealer Solutions how to increase retention and customer satisfaction by using digital voice assistant.  This is a hot new tech category for automotive retailers and you will not want to miss this conversation.

Join me as I interview Sarah Carter from Upstart and discuss the future of automotive retailing sales platforms and the need for scalable solutions that can be customized to each dealer's sales process. 

Join me today as I sit down with Julie Scott from CARS Inc. to discuss the power of Connected Retailing to drive operational efficiency. 

Join me as I sit down with Andy Arnold as we discuss the current industry trends and how Ansira is expanding its services to the dealer community. I am also pleased to share that Ansira is part of the Automotive Standards Council for GA4.

Join me as I interview Josselyn Boudett, CEO regarding the technology behind Stella.ai and how their proven technology is innovating retail service and sales processes. Dealers who are looking to fill gaps in their sales processes should listen to this interview because few products can truly reduce staff expenses while increasing customer satisfaction.

Join me as I sit down with Kirsten Von Busch from @Experian to discuss how their company is helping dealers develop and executive data-driven marketing strategies. Everyone can agree that great data and proper targeting are the foundation of a good marketing campaign, but for many dealers, their foundation is not on solid ground. Let's see how Experian can help dealers improve marketing ROAS.