Robojuice Podcast

In this episode we discuss being effective before focusing on efficiencies.

The place we work each day impacts and tests our productivity, stress levels, and effectiveness. At Robojuice we choose work remote and in this episode we talk about why.

Level up your google ranking, save customer time with increased site speed, and boost customer confidence with security.

In this episode Kevin talks with Seth Shoultes about Event Expresso and how he went from homeless to helping businesses make over $100,000,000 in event revenue.

Break through the noise. Stand out on Google and Amazon. In this episode Kevin talks with Tim Lowry, founder and lead SEO of tiptip SEARCH + MARKETING, about doing just that.

Value based pricing provides less stress in our relationships than the traditional pay for hours approach.

Your tools are what enable you to get the job done. These tools include the ones you need for project management as well as the ones for project execution.

Scheduling is what translates objectives into performance. It’s how goals become reality. You’ve got to create a specific plan with timelines attached if you’re going to achieve your objectives.

Before you start, you need to conduct a thorough analysis. What problem are you really trying to solve? What do you really need to achieve? Work together to determine what the real needs are, because you’ll frequently discover that what you actually need to accomplish your goal is different than what you originally imagined.

Excellence is essential for an effective project that accomplishes what it intends. No truly successful company gets the results they achieve with mediocre people having mediocre skills doing mediocre work. You have to be committed to continual improvement, because the world is constantly changing, the web is constantly changing, and the skills you need to create solutions that reach your goals are constantly changing. You can’t rely on what you learned even two or three years ago.

Without process, stress is certain and the outcome of the project is not. During onboarding, the clearer the process is, the more effective it will be. There’s no one right process, but you do have to have a process that each team member is committed to following.

Few projects will be successful if the team members don’t value the same things. Shared values create unity. When each person knows that, at the end of the day, everyone is working toward the same thing, the team will achieve better results. Despite differences, the shared values form a foundation that everyone has confidence in.

Is WordPress Secure Enough for Microsoft? In this show, I talk with Brad Williams about how he got started and how he helps companies like Microsoft ensure their WordPress sites are secure. Brad Williams is the co-founder of WebDevStudios.com, a podcaster, and the co-author of Professional WordPress and Professional WordPress Plugin Development. Brad has been developing websites for over 20 years and focuses on open-source technologies like WordPress.

Today is a normal day, but little do you know what is about to happen. You go to your website during your morning routine and you are shocked. All you see is a simple message “Warning, your website has been taken! Pay $100 to my bank account #1004505 or lose it forever.” Your website has been taken by ransomware. In a panic, you call your web team and ask for help. “How do I get my website back?!” To remove the panic of ransomware: Have regular backups of your website sent to multiple locations. Backups are your first line of defense against ransomware. Keep your website, computers, and systems up-to-date. Create and test a website recovery system.

Dodd is a serial entrepreneur, the president of a non-profit called Rice Bowls, tech entrepreneur of MoonClerk, and this is his story. https://www.doddcaldwell.com/

Your homepage needs to direct attention not distract it. Autoplaying videos on your homepage have the potential to distract and not direct customers. Videos are important to your website and they can increase your conversion rates, up to 80%, but you need to know the DO NOTs. https://robojuice.com/blog/your-autoplaying-homepage-video-might-kill-you/

People spend billions of hours watching video online each day. You can not ignore video in your digital marketing. To get into the topic Kevin has a fireside chat with Will Stewart of 9/8 Central about marketing through video. 9/8 Central: http://www.98c.org/

Two things you need to stop from appearing on your landing pages are impersonal testimonials and vague content. Vague content only confuses customers keeping them from buying from you. Impersonal testimonials lack emotion and make it hard for visitors to connect with them. How do you avoid these problems? Listen now to found out. https://robojuice.com/blog/stop-these-2-things-from-appearing-on-your-landing-page/

Your homepage is not the most important page on your site. Your customer’s landing page is. The first page someone enters your website through is called a landing page. When a visitor enters your site through your homepage, the homepage becomes their landing page. When a visitor enters through a blog post, the blog post becomes their landing page. Your homepage, blog post, product page, or any other page can be a landing page. Your customers landing page is the most important page on your site because it will determine if they stay, share, read, buy, or call. With this in mind, how do you make a landing page that will drive customers? Tune in to find out.

WordPress is an easy choice if you know how to stop the chaos of plugins by using the right tools. WordPress plugins help anyone add features to their website with a single click. If you need a contact form there is a plugin for that. If you need to keep hackers out there is a plugin. Need to connect your CRM, email marketing system, or send a fax? Plugins can. There is a plugin for just about anything you need. However, there is a problem. Find out what that problem is on the show.