Robojuice Podcast

If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible. Think about newsletters. We all get newsletters but most have poor calls to action. You and I can both imagine a few newsletters that fit that bill. It is typical for a newsletter to have a chunk of copy you have no interest in reading. At the bottom of that newsletter, it will have a link saying “Learn More”. To find out what the “Learn More” link is referring too, you need to read the copy you just skipped because you DID NOT want to read it. “Learn More” is not a great call to action. In fact, it is almost the worst. Along with “Click Here”, “Read On”, and “Find Out” you can be sure that the conversion rate will be low for any call to action that needs its own explanation. What you need is a call to action that works in your n

We all mess up. We all make mistakes. And, we can all stand on our failures. At Robojuice we have helped our clients stand upon their mistakes instead of laying under them. To do that we constantly push them to avoid doing three things: Executing goals without a vision. Putting attention before conversion. Focusing on weaknesses instead of strengths Blog Post: https://robojuice.com/blog/3-mistakes-to-avoid-for-businesses-online/

No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have down time eventually. Plus hackers are very real and are always snooping around. Minimizing failure is a big topic and there is a lot to think about. However, there are seven steps you can take to improve your eCommerce sites readiness. You do not need to implement everything here right away, as every site is unique and carries a different level of concern. https://robojuice.com/blog/1-ecommerce-reality-you-can-count-on/