Create Pt Wealth

Many personal trainers consider business coaching at some point in their career.But before making that decision, there are three important questions worth asking.In this episode of the Trainer HQ Podcast, Brad Sheppard and Jason Urbanowicz answer the questions they hear most often from trainers considering joining the program:• Is Trainer HQ actually the right fit for where I am in business right now? • What results can I realistically expect? • Will this work for my situation and what actually happens when you get a coach?The conversation covers:Who coaching is best suited forThe stages of business where trainers benefit mostWhat the first 90 days typically look likeWhy implementation matters more than tacticsWhat actually happens when someone joins Trainer HQIf you’ve ever wondered whether coaching could help you grow your personal training business, this episode will give you a clear and honest perspective.

PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coachingIf you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest In this episode, we sit down with Trainer HQ Master Coach Lauren McLaughlin, a coach who has spent over 12 years helping personal trainers build stronger businesses and bigger futures as part of our team.Lauren shares her journey from dominating the sales floor and mastering marketing, through to international opportunities in Japan, and ultimately stepping into her calling as a business coach. Along the way, she’s built a reputation for combining real-world experience with academic depth, earning a Masters in Business Coaching and becoming one of the most respected voices inside the Trainer HQ ecosystem.In this action-packed episode, we unpack: • Lauren’s origin story in sales and marketing • The lessons she learned leading to

Brad and Jason dive deep into the real reasons most trainers and coaches avoid video and why that hesitation is costing them clients, authority, and long-term growth. They break down the mental handbrakes behind content resistance, including fear of judgment, comparison, imposter syndrome, and the belief that you need to be entertaining or perfect to succeed online.This episode pulls back the curtain on how video has evolved over the last 20+ years, why technology is no longer the barrier, and how content today is less about performance and more about connection, clarity, and credibility. They also share practical strategies for creating video efficiently, using hooks, content pillars, and simple systems that remove overwhelm and create momentum.Whether you’re brand new to video or stuck overthinking every post, this conversation gives you a clear framework to start showing up confidently without trying to be someone you’re not.What you’ll learn: • Why most trainers avoid video for emotional, not technical re

Brad and JD break down the reality of PT burnout and why most trainers get stuck trading time for money on the gym floor.JD shares his journey from long, exhausting days and underpriced sessions to building a system-led business through online and hybrid coaching. This episode unpacks why under-selling sessions leads to burnout, how emotional decision-making holds trainers back, and why tracking data is the key to scaling sustainably.From pricing mistakes and client quality to automation, systems, and leverage, this conversation gives trainers a clear framework for building a business that delivers both impact and freedom.What you’ll learn:• Why most PT business models are broken• How selling systems creates leverage and consistency• The real dangers of underpricing your service• Why data-driven decisions outperform emotional ones• How online and hybrid coaching unlock time freedom• The importance of systems in long-term growth• How to scale without grinding more hoursIf you’re a personal trainer or coach who

Jason dives into why pressure makes even skilled people fall apart, and how learning to stay relaxed under stress can dramatically improve performance in sales, business, and life.Jason shares his personal story of anxiety, burnout, and self-sabotage, and explains how emotional regulation, identity, and subconscious programming determine whether you perform at your peak or freeze when the stakes are high. This episode breaks down why talent isn’t enough, why belief alone collapses under pressure, and how calm, trained performers consistently win.From sales conversations and job interviews to public speaking, relationships, and high-pressure decisions, this conversation reveals how to take control of your internal state so stress stops controlling you.What you’ll learn:• Why pressure kills performance for most people• The role identity plays in consistent results• How stress sabotages sales and communication• Why relaxed people outperform talented people• How subconscious habits drive success or self-sabotage•

Brad and Jason dive deep into how Trainer HQ has evolved its client acquisition strategy over the past 18+ years from old-school marketing methods to modern paid ads, content, and authority-led funnels.This episode breaks down what still works, what no longer does, and why education-first marketing, discovery calls, and long-term trust consistently outperform hype-driven tactics.Whether you’re a personal trainer, gym owner, or online coach, this conversation gives you a behind-the-scenes look at how real businesses grow without relying on gimmicks or copying competitors.What you’ll learn: • How trainers got clients before Facebook and Instagram • Why discovery beats selling every time • The importance of pre-qualifying clients • How education builds trust faster than testimonials alone • What’s changed in paid advertising and what hasn’t • Why long-form content still wins attention • How to stand out in a saturated fitness market • Building sustainable growth instead of chasing shortcutsListen now to learn wh

Brad sits down with Ethan Weston, founder of East 2 West Fitness, to explore his journey from working as a tradie to building a successful personal training studio in Melbourne.Ethan shares the real story behind starting as a PT, growing under the roof of other gyms, and eventually opening his own facility, including lessons on team building, client results, and balancing hands-on coaching with running a profitable business.What you’ll learn: • How a work injury sparked Ethan’s path into fitness • The importance of apprenticeship and learning from the best • Building a profitable business model before opening your own studio • 12-week cycles for client success and business growth • Balancing one-on-one coaching with running a business • Mentorship, giving back, and creating opportunities for your teamListen now to uncover the mindset and strategies behind Ethan Weston’s thriving fitness business.

Brad sits down with Jon Davie, co-owner of World Gym Australia, to explore how he went from a teenage lifter in New Zealand to a professional bodybuilder and one of the most influential figures in the Australian fitness industry.Jon shares the real story behind building 60+ World Gyms, managing 200,000 members, and creating a thriving business turning over $210 million per year, all starting from a place of having no money.What you’ll learn:• How Jon became a bodybuilder and earned his pro card • The story behind opening his first World Gym with borrowed funds • Why choosing partners with aligned values is crucial for growth • How journaling, structure, and early morning routines fuel his success • The mindset that allowed World Gym to expand without losing culture • Why fitness is more than business, it’s about changing lives and creating impactListen now and uncover the lessons behind one of Australia's most iconic fitness success stories.

 Jason explores the essential process of identifying your niche and perfect client, straight from the Pathway to Profits program. Learn how understanding your client’s needs, fears, and goals allows you to provide tailored solutions that deliver results.What you’ll learn: • How to define a clear and profitable niche • The 5-step process to identify your ideal client • Examples of niche markets and targeted programs in the fitness industry • How becoming a specialist helps you charge more, retain clients, and work smarter • Strategies for finding and engaging your perfect client through targeted marketingListen now to start building a more focused, profitable, and sustainable fitness business.

Brad sits down with Kate Beeley, founder of Missfit, to explore her journey from outdoor boot camps to creating a successful female-only fitness brand. Kate joined Trainer HQ in 2008 when she first launched her business, and she shares how focusing on niche, community, and smart business strategies helped her stand out.What you’ll learn: • How to find your niche and offer a point of difference • Ways to diversify income streams through group classes, PT, challenges, and memberships • Creative, low-budget marketing ideas that generate awareness and growth • How perseverance and separating personal struggles from business focus create long-term success • The importance of building a loyal community that keeps clients coming backListen now and discover how to turn your passion into a sustainable, thriving fitness business.

In this episode, Brad and John Bellamy break down how MxP (Marketing x Profit) helps trainers, coaches, and studio owners simplify their business and scale through automation.What you’ll learn: • How to capture, follow up, and convert leads automatically • Why every fitness business needs a CRM that works while you sleep • The system that saves hours each week and increases consistency • Real stories of trainers turning chaos into structure and profitListen now and discover how automation can help you grow your business, save time, and finally build a system that works for you, not against you.

Taryn opens up about his journey from a busy personal trainer to a confident business owner with real systems in place.With Trainer HQ’s guidance, he learned to create structure, manage leads, and close consultations that actually convert. This is a story of growth — and proof that with the right system, consistency follows.

Brad and Jason drop truth bombs about what really separates successful fitness entrepreneurs from the rest. After 17 years and 10,000+ trainers coached, they've cracked the code on who makes it and who doesn't.

Hamish Bowman shares the habits, standards, and systems that took him from a standing start to Million Dollar Agent and one of Queensland’s top performers. We unpack prospecting cadence, follow-up frameworks, premium positioning, and the mindset required to win consistently. If you’re a PT, coach, or service-based pro—this is a sales masterclass you can implement today.In this episode:Daily prospecting rhythms that actually stickTurning warm interest into clients with follow-upPricing and positioning for premium buyersHandling rejection and building resilienceSimple KPIs that move revenue fast

Get Pathway To Profits for ONLY $7 https://lp.trainer-hq.com/pathway-to-profits-courseFrom $30 to $440 per session - discover the mindset transformation that changed everything for Trainer HQ founder Brad Sheppard.In this episode, Brad reveals the exact belief shifts that took him from struggling trainer to commanding premium rates for his expertise. You'll learn why most fitness professionals undervalue themselves, the confidence breakthrough that unlocked his potential, and the mental game that separates six-figure trainers from everyone else.This isn't about tactics - it's about the fundamental mindset that creates lasting business transformation.Ready for your breakthrough?Get our proven Pathway To Profits system for just $7: https://lp.trainer-hq.com/pathway-to-profits-course

Planning to open your own gym? This episode is essential listening! Brad interviews gym design specialist Glen Taylor who shares the critical elements you need to consider before opening any studio or gym.Discover:• How to select the perfect location for maximum success• Site selection criteria that separate winners from losers• Lease negotiation strategies that save thousands• Boutique gym fitout secrets for maximum ROI• The biggest mistakes that kill gym businesses• Real case studies from successful openingsGlen specializes in boutique gym fitouts and has helped countless fitness entrepreneurs avoid costly mistakes while creating profitable gym businesses.Whether you're a PT ready to open your first gym or looking to expand your existing business, this episode provides the roadmap for success.