Matrix Solutions Media Sales Podcast

Digital advertising is a powerful medium. Not only can you target complex demographics and leverage a niche, but you can track results better than ever. Never has it been easier to answer questions like, "How are people finding me?" "What ads increase sales?" Tom Ray, author of Branding is Out Results are In: Lessons for the LOCAL Advertiser, talks with us about a healthy marketing mix and effectively selling advertising to the local buyer.

Live from the 2017 Radio Show! We brought our podcast equipment to the show to get a pulse of what's going on in the radio industry. We speak with publishers, innovators, radio sellers, veterans of the industry, and digital experts to get their perspectives. The bottom line? Radio isn't going away and you better be ready to embrace digital.

We talk with Jim Brady, CEO of Spirited Media. Jim Brady has spent years in the media industry working at AOL, Washington Post and Digital First. Most recently, he has started the mobile-first news sites Billy Penn, The Incline and Denverite. Jim Brady talks about the business, his approach to building an audience, monetization and what the future of the media industry looks like.

We talk with Matt DeRienzo, Executive Director at LION Publishers, about the changing state of advertising in the world of publishing. There is a balance that sales reps need to strike between pleasing advertisers and creating ads that are relevant to the audience. How can publishers of all size leverage data to create compelling advertising that brings in revenue?