Witzend

Maribel Lopez is the founder and principal analyst at Lopez Research, a market research and strategy consulting firm specializing in technology. Before founding Lopez Research, Maribel began her career working in finance at Motorola and eventually moving into marketing. She joins ConnectThe2 to discuss the intricacies of marketing, the pros and pitfalls of startups, and the wonders of technology. If you like what you’re reading, be sure to listen to the entire episode linked at the bottom of this page. Starting an analyst firm… Maribel did not intend to start her own analyst firm. At first she looked into joining pre-existing startups. However, she did not feel like was a good fit for them. Her clients requested that she go into strategy and research work and Lopez Research was born. Thanks to Maribel’s career with Motorola, she had access to technology education and developed a passion for technology and the growing world of artificial intelligence. Lopez Research provides analysis on a wide range of techno

How does a business’ website tell a story? On today’s episode of Storyology, hosts Richard Williams and Taylor O’Brien are joined by special guest Lars Dabney, Founder and Anti-CEO of Lightning Fruit, a web design company. Lars joins ConnectThe2 to talk about how to create an impactful website and get the most out of your digital presence. If you like what you are reading, be sure to listen to the entire episode linked at the bottom of this page. What’s In A Name… Lars tells us two stories about how Lightning Fruit got its name. The first story is a fantastical tale of a retired pirate hunter in Madagascar who has a lemon tree growing on the roof of his house. The second story, the actual truth behind the name, involves positive word associations about the ‘fruit’ of their labor. The Narrative Structure… Crafting a website is a lot like crafting a story. There must be clear goals and a chronological structure that leads site visitors to the answers they are looking for. Each web page contributes to another

Welcome to Taylor O’Brien, the newest co-host of ConnectThe2 Podcast! Taylor started out as the Manager of Media Relations and Social Media with Connect2 Communications and looks forward to bringing her expertise and experience to our podcast! She joins ConnectThe2 to introduce herself and talk about what got her interested in joining the podcast team. Quotes • “It’s really interesting using social media to reach different target audiences. I think it depends on what your message is, where you want to reach somebody, and what your outcome and your goals are at the end of it. I would say social media is something to consider if you’re not on it already, but also a part of your communications strategy.” (03:00-03:23) • “I think social media…is interesting because when we’re talking to reporters and thinking about news and things that are coming out, social media has turned into the news source for some of the younger generations. It’s easy, they can click on it, they can see a headline. Sometimes they go off

Lisa Rhodes is the Former VP of Sales and Marketing for Verne Global and has known host Rich Williams for 22 years! On today’s ConnectThe2 Storyology episode, Rich and Lisa discuss Mind the Gap, a program they collaborated on to try and change the conversation about risk as companies decide where to place new high compute applications in a data center. The two talk in detail about the complexities of setting up a data center from scratch, gaps between power consumption and data storage, and the continued impact of their report on green energy efforts. Quotes • “A story is full of chapters and each chapter builds on the previous one. So many companies write a chapter, but they don’t write a story.” (05:54-06:05) • “We need a report that talks about power resourcing, the reliability of power grids in the U.S. and in Europe and what are any latency, resiliency issues around the current power grids because those lead to the risk factors that our customers would take interest in.” (13:41-14:06) • “The early ad