Startup Creative | Your Go-to Source For Straight-up Business Advice

The internet's impact on small businesses is evolving, raising questions about trust and human connection. On today's episode I share my personal experiences, including a creepy encounter while selling a car online and a scam attempt on Gumtree.    Has the rise of online scams and the increasing use of AI have led to a growing sense of distrust and unease? While AI tools like ChatGPT can be helpful, there is a concern about blindly trusting them with personal information and advice and will these technologies erase our individual voices and authenticity in human to human communication?    Get in touch for 1:1 Business Coaching  or if you'd like to join an in-person meet up in Sydney hello@startupcreative.com.au  Follow StartUp Creative and Kaylene Langford on Instagram 

On today's episode, I'm joined by Celia from LEOPRD to tackle the question of AI searches. What are they, how do they work and how can you get your business/work recommended by them?  Celia is an award winning PR specialist who offers insights, practical tips and advice to help optimise your business for AI recommendations. She breaks it all down in a really relatable way and gives straight up, practical advice on where and how to get started.      https://www.leoprd.io https://www.linkedin.com/in/celiaharding/ How to Build trust, Authority and Visibility in an AI Era Report     Get in touch for 1:1 Business Coaching Follow @startupcreative on Instagram 

On today's episode I chat with graphic designer Izzy from House of Wynn to discuss how she has been coping as a creative freelancer in these uncertain times. With the rise of AI, change of political leaders and economic uncertainty, it's a tough time to be a creative entrepreneur and freelancer right now. Izzy generously shares how she bounced back from losing almost all of her clients over night when a new ChatGTP feature came out and what she had to do to keep her business afloat. This episode is a breath of fresh air, sharing the real stories of what it's like to be a small business right now and both Izzy and I offer our business coaching tips on how to navigate the fast paced change.  Instagram: @houseofwynn Website: www.houseofwynn.co     Get in touch for 1:1 Business Coaching https://www.startupcreative.com.au/coaching

On today's podcast I caught up with a good friend and new business owner, Alex Neilson the founder of Out of Office. Alex's new business helps people to find more satisfaction in their careers and teaches the skills to help make it a reality.  We talk about how she strategically crafted her dream career, managed unproductive work environments and bad management, the story of how she was recently made redundant and the pivotal moments that lead her to going all in on her own business.  Alex shares tips for people who are looking to improve their circumstance in their current workplace— asking for pay rises, boundaries with bosses as well as the very first steps she took to build her side hustle while in her job to make the transition successful.      Follow Out of Office on Instagram https://www.instagram.com/outofofficecommunity_/ Check out Alex's website - https://www.outofofficecommunity.com/

Struggling with taking action on your goals even though you have a plan? In this episode I share habits and hacks for taking action even when you don't feel like it.    I share my personal story of losing momentum and strategies I use to overcome procrastination so as to form lasting habits that achieve real success.    Check out my latest blog post on Business Coaching with an example of a client who I recently helped - check out her business Mini Marketa   Read my latest substacks Setting Your New Year's Intentions   3 ingredients that will help you make real progress on your goals   Get in touch for 1:1 Business Coaching

On today's episode I caught up with past coaching client Nicole Lawrence, an incredible furniture maker who has built a reputable brand in the design space. Nicole's work has been featured in many incredible publications, and noticed by influential people and her business model has taken many forms along the way. She shares her insights into building her brand, the people who believed in her along the way and what it takes to stay sane while working for yourself.    https://www.instagram.com/nicolelawrence____/ https://www.nicolelawrence.online

On today's episode I caught up with Avril Treasure, Editor at Timeout Sydney to talk about her career journey from freelance writer to her dream job as Editor of the Timeout publication.    Avril shares so many incredible insights on how she hustled her way through multiple jobs and opportunities to get to where she is today and the people who helped her to achieve her career dream as an editor.    https://www.instagram.com/avriltreasure/

On today's episode I catch up with my sis Jade Goodwin, a fellow First Nations creative who has turned her love for creativity into a viable business. Jade's worked with publishers as an illustrator and is coming up on 30 books in total.  She shares her creativity practice, how she got started, advice for pricing and pitching, taking on feedback and juggling creativity and running a business.  Check out Jades website & instagram   Join our October 2025 Business Coaching Academy

On today's episode I share the BTS of my creative practice, how I get started, develop ideas and the routines, habits and mindset that I use to get them out into the world.    Join our October Coaching Academy My recent Substack on Motivation Recent Podcast on Taking the Leap to Just Start

On today's episode I catch up with an old friend and now successful foodie content creator and private chef Lucy Roseberg aka @food_bylucy Lucy shares her startup story of going from a fashion designer to a full time content creator and viral recipe maker working with her favourite brands and kicking her life long goals.  Her story is one of hard work, resilience and figuring it out as she goes. Packed with lots of advice and inspirational quotes Lucy tells it how it is and gives you all the tips and tricks she's learnt along the way. Join our Start Your Side Hustle Business Coaching Academy 

On today’s episode I catch up with a past coaching client Eunice Cheung who has had incredible success in her field as a therapist. On today’s episode she shares how she started out working in a non profit clinic and eventually took the leap to build her personal brand and business Your Millennial Therapist. She shares how she kept showing up with advice and support for her community even when it felt small and no one was listening but that consistency eventually opened doors to her wildest dreams of being an expert on national television, landing a speaking gig at Google HQ and lecturing at University of NSW.    https://yourmillennialtherapist.co/ https://www.instagram.com/yourmillennialtherapist/   Get in touch for 1:1 Business Coaching  Follow us on socials @startupcreative

Check out our Start Your Side Hustle Business Coaching Academy - SIGN UP today - limited to 10 spaces.    On today's episode I share a personal story as an analogy to explain how one can motivate oneself to overcome the fear that stops you from taking action.  If you're feeling stuck, or just can't get motivated to start your side hustle or take action on your goals this episode is for you.    Check out this episode for overcoming fear 'My go-to Guide for Overcoming Fear'    Follow us on Instagram @startupcreative

On today's episode I share my top tips for presenting, including how to calm your nerves, engage your audience, structure your talk and the best way to finish strong with a clear call to action.    Watch this epsiode on Youtube  Get in touch for 1:1 Business Coaching Follow us on Instagram

On today’s episode I kick off a mini series showcasing some of the incredible creatives and small business owners in the StartUp Creative community.  Introducing Emma from Voluptuary Ceramics. Emma shares the highs and lows of starting a ceramics business from her kitchen and how she expanded to her new studio/shop front in Sydney. She shares really raw and valuable insights about self funding, taking risks, the difference between markets and selling online and her advice on how to get started.      https://www.voluptuaryceramics.com https://www.instagram.com/voluptuary_ceramics/

On today’s episode I share a personal reflection about the passing of a dear friend and coaching client. Amanda was due to come on the podcast to share her inspiring story of starting and scaling her family business Eyre Way, an eco friendly off grid holiday accomodation. Sadly we never got around to recording the episode but she was a big fan of this podcast and always supported me and shared how much she enjoyed the episodes so I wanted to honour her and her legacy through a small snippet of her story.    Amanda’s husband and team are keeping her dream alive so be sure to get behind their business and show it some love    www.eyreway.com   For Spiral Up Support and findign ways to create through hardships get in touch with Dr Marion Piper her website       

On today's episode I chat with Rosy, the brains behind IV League Drips, an IV vitamin infusion company.    Rosy shares her inspiring startup story about how she introduced a new health treatment to the Australian market and the challenges she had to overcome.    She also shares insights into her marketing strategy and what she did to get to know her target market in order to educate them on what she was offering.    Rosy has successfully scaled her business across the country after many failed attempts and shares how she did it.    Check out https://ivleaguedrips.com for more information on what they offer - would highly recommend the NAD+ 

Now that you have people coming to your website, learn how to utilise online tools to stay in touch with your audience, answer their questions, keep them engaged and support them in making a decision to shop with you.  Newsletter signup incentives  Announcement bars Regular newsletters— setup and examples Sales pages  FAQ, reviews and testimonials Watch this episode on Youtube here Link to blog and masterclass slides and recap 

Learn practical strategies to attract more visitors to your website, build a database of potential customers that you own outside of social media and the different ways in which you can build trust with your audience and show them around your website and business with automation tools.  Understanding your target market with website analytics and online tools  SEO and Blogging (free and paid)  Sales funnels, content creation and call to action  Link in bio  Watch this episode on Youtube here Link to blog and masterclass recap

Tips, advice and examples to help you get your business, work, products and services in front of new audiences to help you grow and scale your business.    Topics covered:  Figuring out who you should be pitching to  How pitching can help you grow your business and increase your reach  Tips for planning your perfect pitch  Outline of a effective pitch email and outreach  Check out our recent masterclass with Squarespace: How to get people to your website on Youtube   Sign up for our upcoming masterclasses on our website   Masterclass #2: How to keep poeple coming back to your website    Download your copy of our pitch email template on our website www.startupcreative.com.au   Follow us on social media @startupcreative