Scaling Up! H2o

 Trace Blackmore opens 2026 with a practical reset: how to plan with urgency, sharpen the fundamentals that make troubleshooting easier, and use the tools around this podcast to keep your development moving all year. The 12-Week Year: urgency you can use Annual goals often feel "far away" until December forces focus. The 12-week year flips that dynamic by treating each quarter like a year—creating urgency sooner and giving you four chances to reset and improve. Trace walks through the structure: start with a vision (he uses a three-year example), then choose 3–5 tactical goals for the next 12 weeks, so you don't overload and quit. He also ties it to a water treatment reality: quarterly customer touchpoints are simply more productive than an annual "re-introduce everything" meeting.  Trace points listeners to planning support and easy on-ramps:  the book link: ScalingUpH2O.com/12weekyear  the planning guide PDF: ScalingUpH2O.com/12weekyearplan  and an Audible option (free month + free book mentioned in the

 A year-end recap is more than a highlight reel—it's a practical reset. In this New Year episode, Trace Blackmore walks through 2025 using a "12 Days of the Scaling Up Nation" format, tying together performance, community growth, listener engagement, and the sponsor support that keeps the podcast and its companion tools available at no cost.   Year-end by the numbers   Trace explains how he used to track every stat closely—and how that shifted into an unhealthy measure of self-worth—so the team now uses numbers as feedback, not validation. He notes the show released 56 brand-new episodes in 2025 (including the additional releases during Industrial Water Week) and explains why the data still matters: it helps confirm what the community is using, such as discussion guides and other tools, and what needs to be improved.  Most-downloaded episodes and what listeners leaned into  Trace shares the three most-downloaded episodes of 2025:  Episode 405 — cooling water innovation using treated wastewater  Episode 41

 "So one thing I never do is try to start giving remediation or advice before I truly have understood and diagnosed the problem."  Mentorship and certifications don't replace experience—but they can accelerate it when paired with the right mindset and a disciplined approach to learning. Nella Fergusson, CWT (District Manager, Southern California, Garratt-Callahan), lays out what "growing up" in industrial water treatment actually looks like: repeated exposure to real problems, strong diagnostic habits, and a willingness to keep learning long after year one.  Learning that keeps you employable  Water treatment evolves. Nella contrasts today's challenges with what she faced 15 years ago and explains why complacency is the fastest path to getting left behind. She describes water treatment as industry-specific by nature—food processing cooling and commercial real estate operations don't behave the same, don't shut down the same way, and can't be serviced the same way.  Diagnosing before prescribing  Her troub

 Industrial cooling is one of the biggest levers industrial facilities can pull on water use—and it's getting harder to ignore as data centers and other high-heat operations grow. Returning guest Dr. Kelle Zeiher (Project Manager at Garratt Callahan) breaks down what water reuse looks like when you move past slogans and into the realities of pretreatment, concentrate management, footprint, and cost.  Cooling water reuse: the scale of the opportunity  Dr. Zeiher reframes "drought" beyond rainfall, emphasizing aquifer recharge and the limits of focusing only on household restrictions. She contrasts domestic use (~12%) with the much larger share tied to cooling (~50%), then connects that to why optimizing industrial cooling matters—especially when operations sit in arid, desert-like regions with limited water availability. She also shares a data-center statistic that puts "the cloud" into physical terms: ~53 gallons of purified water per gigabyte of data stored to keep environments cool enough for microchips. 

Industrial water professionals sit at the intersection of risk, regulation, and community trust. In this episode, Dr. Annette Davison ("the water risk doctor") joins Trace Blackmore to show how disciplined governance, clear supply chain thinking, and community engagement can turn fragmented water systems into coherent, defensible risk management frameworks.  Water risk from source to customer  Annette starts with a simple question most customers never ask: "Where's your water coming from?" She walks through a conceptual supply chain from source to end point—collection, transfer, treatment, distribution, and customers—then layers governance on top. Who holds custody at each handover point? Are water quality objectives clearly defined and documented? What happens when something "stuffs up," and how is that communicated downstream? For leaders, it's a practical reminder that risk isn't just about treatment performance; it's about clearly assigned responsibilities along the entire chain.  Governance, ISO 31000,

 Entamoeba histolytica nearly ended Ron Blutrich's scientific career. Instead, it pushed him to rethink how we protect people in multi-family buildings, senior facilities, and dense urban centers from invisible microbiological risks in their drinking water. In this episode, he joins host Trace Blackmore to unpack what whole-building UV can (and can't) do for Legionella, biofilm, and real-world water safety.  When One Bad Cup of Water Redefines a Career  In the middle of his PhD in molecular genetics, Ron drank from an under-sink reverse osmosis tap at an Airbnb and contracted Entamoeba histolytica. The infection triggered more than three years of severe gastrointestinal symptoms and a 100-pound weight loss, despite being "clinically cured." That experience—and the lack of clear answers—led him to dig into how governments, utilities, and buildings actually manage microbiological risk in water. He discovered that even in urban centers, there is "a lot left to be desired" in monitoring, guidelines, and the epid

What happens when you build a company around one niche, listen obsessively to customers, and never stop improving? In this episode, host Trace Blackmore finally sits down for a full-length conversation with Frank Lecrone, Founder, President, and CEO of AquaPhoenix Scientific. What started in a small 60' x 60' space in Hanover, Pennsylvania, with three employees, maxed-out credit cards, and endless Staples runs has grown into a 300+-person organization serving industrial water professionals around the world.   Frank shares how AquaPhoenix became "the booth everyone wants to be next to" at AWT, why they built their entire business around industrial water treatment instead of trying to be everything to everyone, and how a simple continuous improvement system now generates hundreds of ideas a year from frontline team members. He also pulls back the curtain on acquisitions and private equity, explaining EBITDA in plain language, how to think about "add-backs," and what owners should understand long before they

"The More You Know" - Robin Deal A million-gallon-a-day perspective, distilled into actionable steps. Robin Deal, AquaPure Product Manager at Hubbard-Hall unpacks how seasoned pros can squeeze more performance—and less sludge—out of industrial wastewater systems without compromising compliance or plant uptime.    From "clear water in a jar" to stable discharge in the field  Robin details a practical jar-testing workflow: start from upstream processes, target pH using hydroxide/sulfide solubility curves, choose the right coagulant (aluminum, iron, calcium, lanthanum, or organics), and validate against metals/COD/BOD/phosphorus before scaling. The test bench isn't the finish line; it's the feasibility gate when you're treating 150,000+ gpd.  Lean wastewater: cost center or controllable system?  Commodity choices (lime, alum, ferric) can generate 70–85% more sludge than optimized blends—driving hazardous waste hauling, clogging lines, and shortening pump life. Robin reframes the "penny-per-pound" price war i

Get stuck in – Michael Bourgeois, CWT How do standards get written in ways that working water treaters can actually meet? In this conversation, AWT Past President, current Related Trade Organization (RTO) Committee Chair, and Chemco Products Company Operations Manager, Michael Bourgeois CWT, explains how AWT's liaisons collaborate with peer organizations, so guidance reflects field reality—operations, risk, and achievable compliance.  From Field Bags to Board Rooms: Why RTOs Matter  Bourgeois outlines the purpose of AWT's RTO structure: volunteer liaisons track and influence work at groups whose missions overlap with industrial water—CTI, ABMA, ASHRAE, AWWA, ASHE, and others. The aim is simple and practical: make sure member voices are heard so guidance advances health outcomes (e.g., Legionella control) and day-to-day feasibility for service providers and suppliers.  Turning Reaction into Proaction  Historically, the industry learned about new rules after they landed. Bourgeois details how AWT is shif

Holidays don't usually line up with release day—but this year they did. In this Halloween special, Trace uses the horror-movie trope of the "scary boiler room" to deliver practical, field-tested reminders for safer sampling, clearer thinking, and better decisions in high-heat, low-light spaces.   Boiler Rooms, Myths, and Real Risks  From Nightmare on Elm Street to Tower of Terror, pop culture loves dim steam, tight corridors, and clangy pipe-labyrinths. Trace contrasts that imagery with what matters to pros: light, ventilation, a stable work surface, and time for observation. He urges listeners to advocate for basics—task lighting, a table, and smarter workflow—so test results are usable, repeatable, and defensible.  Sampling That Won't Scare Your Data  Sampling isn't the job—thinking is. Trace reviews essentials: collect safely (sample coolers when available), fill bottles with no headspace, cool samples to about "hand-holdable" (~100°F) before running tests, and remember temperature and prep sensitivitie

 Hiring in industrial water is slow, specialized, and expensive to get wrong. In this conversation, executive advisor Randi Fargen explains how a two-question, 5–7 minute Culture Index survey becomes an ongoing management and coaching system—not just a hiring screen—so owners cut turnover risk, speed onboarding, and improve day-to-day communication.    From “assessment fatigue” to a usable language  Most teams dread long assessments. This survey takes minutes and measures four primary traits—autonomy, sociability, pace/patience, conformity—plus three sub-traits (logic, ingenuity, mental stamina). Leaders get a shared vocabulary for why projects stall, what information different people need, and where the team is over-weighted in “gas” (vision/growth) or “brake” (quality/process).    Objective data where interviews fail  Resumes can be embellished, references are curated, and interviews are where candidates most modify behavior. The survey provides objective, EEOC-compliant data to align role demands with ho

How do you make “right person, right seat” a repeatable system—not a hope?  Fact Water Co’s Danielle Scimeca (President) and returning guest Conor Parrish (Chief Growth Officer) share how the Culture Index became a decisive tool for coaching, hiring, and a company-wide restructure. If you lead field service, customer service, or operations in industrial water, this conversation offers practical patterns you can apply the next time a role feels misaligned or a 1:1 stall on surface-level updates. From intuition to instrumentation  Trace opens with the origin story and quickly moves to why Danielle and Conor adopted the Culture Index. Conor outlines the survey’s core traits (A, B, C, D), EU (energy units), logic, and ingenuity—and how those readings map to daily work. The team now enters 1:1s with data, not guesswork, and uses pattern shifts (e.g., crossing the bell-curve center line) as objective prompts to discuss burnout risk, disengagement, or role fit. Coaching that respects how people actually work Qu

 Industrial Water Week 2025: Careers Friday brings the celebration back to first principles—mentors, disciplined training, and field diagnostics that go beyond the screen. Trace reflects on the people who invested in his craft, recognizes guest contributors across the week, and issues a practical challenge to invest in one new professional before the day ends.   Foundations that Compound A candid mentorship story anchors today’s episode. Trace recalls how early-career intimidation turned into decades of teaching fundamentals and math at AWT—proof that asking better questions grows better practitioners. Careers Friday becomes a prompt to text the person who built your foundation—and to be that person for someone else.  Fieldcraft Over Flash: A Detective H2O Lesson  The Detective H2O case distills high-value diagnostics for cooling systems: TTPC biocide can mask PTSA and fool controllers into overfeeding inhibitor; missing blowdown lockout during biocide feed wastes product; and stabilized bromine can becom

Wastewater isn’t an endpoint—it’s a decision point. On Wastewater Thursday, host Trace Blackmore, CWT sharpens the operator’s toolkit with field-tested lessons: dose by mechanism, verify by sampling discipline, and use wastewater’s fast feedback to protect quality, cost, and permits. Sampling discipline protects credibility Trace recounts an early-career moment when an inspector sampled the wrong location, triggering alarms. Immediate, methodical resampling—guided by logs and a clear process map—proved the system was in spec. The leadership takeaway: embed verification before escalation. Clear sampling points, time-stamped logs, and a rapid “reproduce the reading” drill turn uncertainty into clarity.  Mechanism over myth: coagulant control  In a new Detective H2O case, James McDonald explains why overfeeding coagulant collapses floc. When particles swing past neutral, like charges repel again and settling stalls. The fix is not “more chemistry,” but right-sizing dose to production and confirming with jar

 Cooling Wednesday is about performance, protection, and proof. Trace Blackmore invites the Nation to get hands-on with cooling equipment and share field photos while offering a practical reminder: learn to navigate the chiller’s user interface—because it’s your fastest route to actionable diagnostics, documentation, and energy impact. Reading the Chiller UI—From Intimidation to Insight Modern microprocessor interfaces reveal real-time and historical data that matter to heat transfer: temperatures, loading, and power trends. If you’ve avoided the panel out of fear of “shutting something down,” ask a chiller tech to walk you through the specific unit on site. Once comfortable, log key parameters on every visit and use the trend history to spot changes before they become outages. Proving Value with Clean Heat Transfer and Measured Energy For new or troubled accounts, record energy use during dirty conditions, then maintain the same measurements as the system is cleaned and stabilized. Month-over-month compa

 Boiler rooms reward clarity: how many BTUs from the flame actually arrive in steam—and stay there to do useful work? For Boiler Tuesday, Trace Blackmore, CWT, treats boiler care as heat-transfer management across the full train, from feedwater and deaeration to distribution and condensate return, with dry steam as the operational benchmark. Heat Transfer Is a Leadership Metric Dry steam isn’t a detail; it’s throughput. Steam on its worst day carries ~1,150 BTUs while hot water on its best day carries ~180 BTUs. When carryover creates wet steam, production loses energy at the point of use. Treating “BTUs-in-steam” as a shared KPI aligns maintenance, operations, and finance around the same outcome: efficient work.  The Steam Train: Protect the Interfaces  Trace maps the sequence—pretreatment → feedwater/DA → boiler → steam lines → condensate return—and explains where heat transfer is taxed when fouling or poor practices creep in. Recover condensate BTUs, verify deaerator performance, keep tube interfaces c

 Industrial Water Week is here—and Day 1 is Pretreatment Monday. This special episode sets the tone for the week with specific ways to celebrate as a team, sharpen field practices, and share what you do with the people who matter most. Celebrate with purpose Host Trace Blackmore outlines simple, high-signal actions: take a field photo with your pretreatment gear, tag it #IWW25, #IndustrialWaterWeek, and #ScalingUPH2O, and post it today! Inside your company chat (Slack, group text, etc.), mark each day’s theme so momentum builds across Boiler Tuesday, Cooling Wednesday, Wastewater Thursday, and Careers Friday.  Foundations to futures  This year’s theme—Water’s Industrial Journey: From Foundations to Futures—is a prompt to audit your own growth. Trace describes the shift from “knowing” to “understanding” when fundamentals interlock, and challenges veterans and newcomers to keep learning in an ever-changing field.  You’ll hear a Pretreatment Monday greeting from Tessa Nge of HOH Water Technology, plus the de

The best leaders are the ones that can hold space for both—care personally and challenge directly. Work never happens in a vacuum. Field calls, customer pressure, travel, and deadlines compound the very real mental load carried by water professionals. In this conversation, Dr. Andy Melton, a professional counselor and executive coach at  www.andymelton.com—shares clear, practical ways leaders and teams can recognize mental health warning signs, set the right boundaries, and respond with care without stepping outside their role.  Care Personally, Challenge Directly—Inside Clear Boundaries Managers aren’t neutral parties, and that matters. Andy explains the built-in conflict of interest when a supervisor probes too deeply into an employee’s personal struggles. You still need to check in—but do it in role: use open-ended, performance-anchored questions (“What’s been challenging for you lately?”), document observations, and offer resources instead of diagnoses. He also highlights Kim Scott’s “Radical Candor”

What happens when cities become “networked”—and water systems start telling us what they need in real time? In this episode, Trace Blackmore speaks with Christine McHugh (CEO, White Strand Development) about practical smart-city strategies for water: real-time monitoring, digital twins, and IoT/AI approaches that turn Legionella control from periodic testing into continuous risk management. Christine frames smart water not as gadgets, but as a disciplined, data-driven process that improves human health, operational efficiency, and insurability. Building the “Networked” City: A Practical Definition   Christine defines a smart city as a networked one—linking health, energy, waste, and water through technology that measures and correlates across systems. The aim isn’t novelty; it’s safer drinking water and safer water environments via better data and faster decisions. Digital twins, decentralized treatment, and AI-enabled pattern recognition help teams move from “single point-in-time readings” to persistent tre

Can a carbon-negative, bio-based molecule replace legacy phosphonates and help you use less azole—without sacrificing corrosion performance? In this episode, host Trace Blackmore, CWT, welcomes Matheus Paschoalino, PhD Senior Business Development Manager and Microbial Control SME of Solugen, to unpack polyhydroxycarboxylic acids (PHCs) and how they’re changing cooling-water programs from the field up. We cover HEDP replacement in light-duty systems, azole enhancement in copper-challenged waters, a second-generation cut for heavy-duty heat flux, and PHC behavior with oxidizers and non-oxidizer biocides.  From Bioforge to Basin: How PHCs Are Made and Why It Matters  Paschoalino explains Solugen’s chemo-enzymatic “Bioforge” approach that oxidizes sugars (corn-syrup feedstock) into PHCs with very high yield and no practical byproducts—a pathway validated as carbon-negative. He outlines how different “cuts” (monoacid-rich vs. diacid-rich) map to different use cases, and notes current manufacturing capacity and ad