The Skift Podcast

Hotel brands are winning while owners face rising costs and softer demand.Sarah Kopit and Seth Borko break down the growing pressure on hotel owners and what it means for the future of the franchise model. Presented by ⁠⁠⁠⁠⁠Viasat Ads⁠⁠⁠⁠⁠. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to learn more! Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Flights are cheap. Hotels are expensive. Sarah Kopit and Seth Borko break down the economic forces driving up travel costs — and what it means for travelers, hotel owners, and the future of the industry. Presented by ⁠⁠⁠⁠⁠Viasat Ads⁠⁠⁠⁠⁠. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to learn more! Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠htt

Airline leadership shakeups, alliance shifts, and AI-driven discovery are all hitting travel at once. Sarah Kopit and Seth Borko break down what these changes mean for how the industry operates — and how travelers choose where to go. Presented by ⁠⁠⁠⁠⁠Viasat Ads⁠⁠⁠⁠⁠. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to learn more! Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Three-hour airport lines. TSA agents not showing up. Ground stops at major airports. All in the same week. In this episode of the Skift Travel Podcast, Sarah Kopit is joined by Skift Managing Editor Lex Haris to unpack what may be the clearest signal yet that the U.S. travel system is under real strain. They break down how a partial government shutdown is impacting TSA staffing, why some airports are seeing massive wait times while others are operating normally, and how unpredictable the experience has become for travelers. The conversation goes beyond the headlines to explore what happens when multiple pressures hit the system at once — record spring break demand, staffing shortages, operational incidents, and ongoing political uncertainty. They also examine the business side: why some airlines like United say they’re well positioned to weather the chaos, while others may struggle if conditions worsen. And with global events and international travel sentiment in the mix, the ripple effects could extend

The Iran war exposed cracks across global travel, from broken systems and AI customer service failures to mounting pressure at U.S. airports. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko break down the latest travel fallout and explain why Latin America may be the most important market to watch next. Presented by ⁠⁠⁠⁠⁠Viasat Ads⁠⁠⁠⁠⁠. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to learn more! 00:00 Shutdown Travel Fallout00:49 Iran War Disruptions03:06 AI Fails in Crisis05:30 Chatbots vs Humans08:23 Shutdown Hits TSA11:26 Donations for Agents14:22 Newark Airport Tangent16:32 Latin America Resilience19:33 New Traveler Survey20:27 Top Destinations Quiz20:59 Politics vs Travel Demand22:16 Affordability Takes Over23:05 Broadway Sticker Shock24:42 How LatAm Plans Trips27:17 AI Disrupts Search First28:26 Buy Now Pay Later and FX29:25 Crypto and Inflation Mindset31:01 Government Shutdown Bet33:11 Winners Losers and Wrap Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Oil hit $100, airlines are under pressure, and Gen Z is not behaving like millennials did. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack what higher fuel prices mean for airline economics, how this week’s travel chaos felt in real life, and why new Skift Research suggests Gen Z may force the industry to rethink some big assumptions. Presented by ⁠⁠⁠⁠⁠Viasat Ads⁠⁠⁠⁠⁠. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to learn more! Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instag

Conflict in the Middle East is once again raising questions about the resilience of global travel. In this episode of the Skift Travel Podcast, Seth Borko is joined by Skift Airlines Editor Gordon Smith to examine how escalating geopolitical tensions could ripple through the aviation industry. They discuss the potential impact of airspace disruptions, how airlines prepare for geopolitical risk, and why oil prices and flight routing remain critical vulnerabilities for global aviation. The conversation also explores how travelers respond to geopolitical uncertainty and why airlines and travel companies are paying close attention to how the situation develops. From operational challenges to economic ripple effects, this episode looks at how global conflict can quickly reshape travel. Presented by ⁠⁠⁠⁠⁠Viasat Ads⁠⁠⁠⁠⁠. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to learn more! Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Hotels are facing political pressures they were never built to handle. In this episode, Sarah Kopit and Seth Borko examine how immigration enforcement, protests, and franchise agreements are forcing hotel owners into impossible decisions. They also explore why hotel brands have doubled in number but struggle to stand out, and what that means for the future of travel. Presented by ⁠⁠⁠⁠Viasat Ads⁠⁠⁠⁠. Click ⁠⁠⁠⁠here⁠⁠⁠⁠ to learn more! Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com

Marriott expects 35% growth in co-branded credit card fees next year. At the same time, it’s warning investors that AI could disrupt its entire loyalty ecosystem. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko break down what’s happening at the intersection of loyalty, artificial intelligence, and geopolitics. They start with Marriott’s earnings, where the power of co-branded credit cards is now central to profitability. With 270 million Bonvoy members and over $700 million in credit card fees, loyalty has become a financial engine. But in a dramatic shift from prior years, Marriott and Hilton are now explicitly disclosing AI as a risk in their SEC filings. Why? Because AI-powered intermediaries may change how travelers search, compare, and book hotels. Skift Research data shows that only 6% of travelers say they would remain loyal if an AI found them a better deal. That’s a sobering number for any brand betting on loyalty. The conversation then widens to Skift Research’s 2026 out

Weight loss drugs may be one of the most underestimated forces reshaping travel. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack how GLP-1 drugs like Ozempic are quietly changing who travels, where they go, and how they spend. As obesity rates decline for the first time in decades and medication prices fall, travelers are unlocking trips they once thought were impossible, from walkable European cities to long-delayed bucket-list experiences. The conversation explores how this shift affects hotels, cruises, airports, and destinations. They debate whether cruise lines could lose part of their core audience, why airports may need to rethink food, alcohol, and retail revenue, and how experiential travel becomes more important as physical barriers fade. Along the way, they connect the dots to major cultural moments like the Super Bowl halftime show and the Olympics, showing how entertainment, health, and tourism increasingly intersect. A timely look at why travel demand is chan

This week on the Skift Travel Podcast, Sarah Kopit and Seth Borko tackle a wide-ranging conversation that sits at the intersection of geopolitics, growth, and brand identity in travel. They begin with one striking reality: very few travel companies are willing to go on the record about political issues, even as immigration policy, protests, and global perception begin to influence tourism decisions ahead of major events like the World Cup. From there, Seth breaks down Skift Research’s latest Travel Health Index, revealing a year of uneven growth, regional divergence, and a continued shift of travel’s center of gravity toward Asia and the Middle East, while North America and Europe lag behind. The episode also covers severe winter storms and flight cancellations, airline geopolitics, American Airlines’ return to Venezuela, uncertainty around aircraft certification, and what safety, affordability, and perception mean for U.S. tourism in 2026. The conversation closes with a deeper question facing hotels, Air

This week on the Skift Travel Podcast, Sarah Kopit and Seth Borko break down a set of travel industry flashpoints that all connect back to one thing: trust. They start with the industry’s most hated topic, fees. Resort fees, junk fees, and the reality that “transparent pricing” usually just means the cost moves around, not that it disappears. They dig into what travelers actually notice, what regulators are trying to fix, and why hotels keep getting stuck in the middle of disclosure, taxes, and pricing optics. Then the conversation shifts to Airbnb’s renewed hotel push, including its moves to bring more independent and boutique hotels onto the platform. Seth lays out why Airbnb’s brand has always benefited from being the alternative, and why chasing scale creates a new set of tradeoffs, especially when you are competing with the OTA giants. If you care about where travel distribution is heading, and why pricing trust is becoming a competitive advantage, this one’s for you. Presented by ⁠Viasat Ads⁠. Click

We’re sharing a preview of a new podcast from Skift called Skift Take Sessions. Skift Take Sessions is a weekly, journalist-led podcast built from the most important conversations shaping the global travel industry. Each episode features candid interviews with CEOs and senior leaders across airlines, hotels, and travel platforms, recorded live at Skift events and expanded with context around why the conversation matters now and what we learned. Hosted by Wil Slickers, the show brings listeners inside executive-level thinking from leaders at companies like Hilton, Expedia Group, Airbnb, JetBlue, and more. New episodes drop every week. Listen and follow Skift Take Sessions: Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/skift-take-sessions/id1871511773⁠⁠ Spotify: ⁠⁠https://open.spotify.com/show/4oKApv7z0I65VpySjh9rqP?si=2e8f1e3e83e8459d⁠⁠ Skift.com: ⁠⁠https://skift.com/skift-travel-podcasts/

As travel brands head deeper into 2026, cracks are starting to show in some of the industry’s most trusted strategies. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack a wide-ranging week in travel, starting with Hilton’s launch of its 26th brand and the growing question of brand fatigue in hospitality. They explore whether having dozens of brands actually helps in an AI-driven world, or if it risks making brands less visible as search and discovery become more concentrated. The conversation then shifts to airlines, where a proposed merger between Allegiant and Sun Country highlights a stark reality: low-cost carriers are thriving globally, except in the U.S. Seth breaks down why premium demand is surging, why Spirit is struggling, and how exclusive routes and consolidation are reshaping airline economics. They also dive into geopolitics and tourism, examining what happens when destinations like Greenland suddenly find themselves at the center of global headlines for reasons u

The travel industry is entering 2026 with more uncertainty than confidence. In this first episode back of the year, Sarah Kopit and Seth Borko break down the forces quietly reshaping travel right now and why many of the industry’s assumptions may already be outdated. From shifting demand patterns and loyalty fatigue to AI hype, border friction, and the growing divide between luxury and mass travel, this episode lays out what actually matters heading into the year ahead. They unpack which trends are real, which are overstated, and where travel brands, destinations, and operators could be caught off guard. Along the way, they debate whether international travel to the U.S. is facing a longer-term problem, why travelers are becoming less loyal, and how 2026 could expose cracks in strategies that worked just a few years ago. If you want a grounded, data-driven reality check on where travel is headed next and who is positioned to win or lose in 2026, this conversation sets the tone for the year. This episode i

As the year comes to a close, Sarah Kopit and Seth Borko unpack Skift Megatrends 2026 and what the next phase of global travel could look like. The conversation spans some of the industry’s most consequential shifts, from declining alcohol consumption and its surprising upside for hospitality, to the growing dominance of luxury travel and whether it represents a lasting structural change or a fragile bubble. They also explore mounting friction around international travel to the U.S., including new border screening proposals and what they could mean for inbound demand ahead of the World Cup. Along the way, the hosts dig into hotel loyalty’s rising costs, why travelers are increasingly “loyalty mercenaries,” and how personalization and AI are reshaping the competitive landscape. The episode closes with a look at emerging aviation innovations, winners and losers of the week, and a final bet on whether U.S. inbound travel can break its losing streak heading into 2026. This episode is brought to you by ⁠⁠⁠⁠⁠A

In this episode of the Skift Travel Podcast, Editor-in-Chief Sarah Kopit and Head of Research Seth Borko sit down with Warren Fields, CEO of Pyramid Global Hospitality, one of the largest hotel management companies in the world. Fields offers a rare inside look at how hotel operators really think, from the economics of rising costs and stagnant revenues to the ongoing talent challenges reshaping hospitality. The conversation spans the full landscape of hotel operations: why management companies are in the “value creation business,” how Pyramid negotiates healthcare, insurance, and labor efficiencies at scale, and why personalization is becoming the new standard for both branded and independent hotels. Fields also shares his views on AI’s practical role in hotel operations, the future of non-alcoholic beverage trends, and the generational shift reshaping hotel jobs and workplace expectations. Plus, he gives candid advice to travelers on how to get better service, reflects on the industry’s most outdated habi

On this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko sit down with Ken Cruse, CEO and Co-Founder of Soul Community Planet, one of hospitality’s most unconventional emerging brands. Cruse, whose background spans Marriott, Host Hotels, and Sunstone Hotel Investors, walks us through why he left the traditional hotel playbook behind to build a vertically integrated company centered on conscious living. Ken breaks down the philosophy that drove SCP’s creation, from its biophilic design and wellness-driven experiences to its “fair trade pricing” model that lets guests decide what they believe their stay was worth. He also talks candidly about the inefficiencies he sees across the industry, how AI and automation are reshaping hotel operations, the surprising demographics of the so-called “mindful traveler,” and how SCP raised 210 million dollars in venture capital for an asset-heavy hospitality concept. If you want a fresh perspective on what the next generation of hospitality brands might

In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack one of the biggest stories in global tourism right now: Saudi Arabia’s explosive push to become a world travel hub. Fresh off a reporting trip to Riyadh, Sarah shares on-the-ground insights from Tourise—including the scale of development, the country’s prestige mega-projects, and the challenges of turning early momentum into mass-market appeal. Seth analyzes Saudi’s real tourism numbers and what they reveal about the nation’s long-term strategy. The episode also breaks down Google’s latest move into AI-powered travel booking and what it could mean for OTAs like Expedia and Booking. Plus, the hosts revisit the Marriott and Sonder fallout, debate a controversial bet tied to the Epstein files, and wrap the show with their weekly winners and losers ahead of the Thanksgiving holiday. Presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with Skift: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠ WhatsApp

In this airline-deep-dive edition of the Skift Travel Podcast, Head of Research Seth Borko teams up with Airline Editor Gordon Smith to unpack one of the most puzzling trends in global aviation: why ultra-low-cost carriers soar in Europe while their U.S. counterparts continue to stumble. Drawing on fresh analysis and industry reporting, they break down the cost pressures reshaping the American market, the rise of basic economy among network carriers, and why loyalty programs work so differently across continents. The conversation ranges from Ryanair’s viral social strategy to Frontier’s push for premium seating, the economics behind airport infrastructure, and the surprising ways geography shapes airline profitability. It’s a fast, highly informed tour through the forces redefining modern air travel. Presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with Skift: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXm