Storyconnect The Podcast

From cross-branding and tournaments to a local college team sporting the utility's name on its arena, Michigan's Midwest Energy & Communications plugs directly into a high-bandwidth internet subscriber audience. Candy Riem shares how Team Midwest turned an esports sponsorship into an effective broadband marketing story.

Erika Nelson of Lynxx Networks talks about the KPIs broadband providers should be paying attention to. From market share and ARPU to digital analytics and customer reviews, Erika shares how her team uses data to guide decisions and measure success. 

Shelly Hansel, public relations director at SCTelcom, discusses creative ways cooperatives can incentivize employees and strengthen company culture. From referral bonuses to “Going the Extra Mile” awards and even monthly half-days off, Shelly shares how recognition, trust and leadership at every level help build a team of people who want to stay at the company for decades.

Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.Recorded live at the Calix ConneXions conference.

KPIs, NPS, churn—oh my! Data doesn’t have to be daunting. Ty Houglum, CIO at ECE Fiber, shares how his team turns numbers into action, building a culture that makes data meaningful, not mysterious.Notes: Filmed at Calix ConneXions conference.

A blank page can be scary—unless you already know what you’re writing. In this episode, Mt. Wheeler Power’s Christina Sawyer shares how using AI to brainstorm story ideas at the start of the year gave her more time to research, write with confidence and even inspire other utilities through the Ruralite share package.Notes: Filmed at NWPPA's Northwest Innovations in Communications conference.

As a writer on shows like Paw Patrol, Spirit Rangers and Cocomelon Lane, Joey Clift shares some of the keys to reaching the youngest audiences. Joey will be a speaker at StoryConnect 2026.

From teaching 95-year-olds to stream their favorite shows to connecting the 5,000th home to fiber, Beacon Broadband proves inclusion and innovation go hand in hand. Bill Gerski shares how their Connected Senior Program bridges generations and the ways other Utility Pioneers can replicate the success in their own communities.Notes: Filmed at Calix ConneXions conference.

What if every staff member at your utility felt confident answering energy questions? In this episode, Benton PUD’s Jodi Henderson shares how its Empowered program turns staff into energy pros through training built on employee needs. Find out more about the program at bentonpud.org/empowered. Notes: Filmed at NWPPA's Northwest Innovations in Communications conference.

When you walk into a legislator’s office, will your story stick or slip away? In this episode, Inland Power & Light’s Andy Barth shares how utilities can move beyond numbers to craft stories lawmakers care about.Notes: Filmed at NWPPA’s Northwest Innovations in Communications conference.

Getting lineworkers to relax and share stories isn’t easy—unless you’ve got a mic and a clever idea. In this episode, Mason PUD 3’s Asia Cline shares how her award-winning staff podcast, “Over the Line,” opens conversations, builds trust and keeps internal communications fresh.Notes: Filmed at NWPPA's Northwest Innovations in Communications conference.

Casey French, marketing and PR director at CASSCOMM discusses how branding goes beyond a logo to include community engagement, co-branding, locally produced video and creative mascots, like their superhero, “Gigabolt.”

In her recently published book, “Personal Branding for Introverts,” Goldie Chan outlines how to remain true to yourself, while taking strategic steps to improve your network and reputation. Goldie previews the book and her session at StoryConnect 2026 in this episode. Link to purchase the book: https://a.co/d/85WjjJa.

In what's become an annual tradition, hosts Megan McKoy-Noe and Andy Johns share the mics to discuss major takeaways from last week's Calix ConneXions conference. Ding!

HTC has consolidated its broadband speeds to two plans: 1 Gbps and 2 Gbps. How did it get there, and what are the advantages of simplifying its speed packages?

The Electric Cooperatives of Mississippi band together to go beyond Youth Tour with their Learn. Grow. Experience. initiative, including Cooperative University.Notes: Filmed at CONNECT.

Data-driven marketer Tim Gilford shares which metrics and data points he’s watching in order to track progress and make strategic decisions.Special Recording: Live at the NTCA Sales and Marketing Conference

Who is LIAM.Ai, Union Power’s Virtual Energy Specialist? John Huneycutt shares how his utility responsibly taps artificial intelligence to energize efficiency tips.Filmed LIVE at CONNECT.

Innovative Systems’ annual Rural Subscriber Study asked participants new questions about LEO satellite providers indicating growing competition for rural ISPs.Recorded Live at the 2025 NTCA Sales and Marketing Conference

Good storytelling design doesn’t care what platform you use. Listen to Danny Weston's four design principles to strengthen the way you show your story, and hear how he saves time by design.Learn how to link content in Adobe InDesign: https://helpx.adobe.com/indesign/using/linked-content.html