Paths In Marketing

I had a great “Paths in Marketing” conversation with Jeff Perkins, who is the Senior Manager of Customer Marketing for AutoTrader.com.  Jeff has been with AutoTrader for four years and has had the opportunity to do a range of creative … Continue reading →

I had a great “Paths in Marketing” conversation with Kate Keib, who is the Director of Digital Marketing for the 11Alive Network.  Kate has been with 11Alive for more than 10 years and has seen it grow from a TV … Continue reading →

I had a great “Paths in Marketing” conversation with Senour Reed, who is the Director of Marketing for Jabian Consulting, which is an Atlanta-based consulting firm.  Whereas my first two interviewees marketed to a large global audience, Senour shares how he approaches … Continue reading →

This “Paths in Marketing” conversation with Sue Otten from AGCO really highlights how a company has to understand its specific brands and the profile of  its target audience.  She discusses the challenges of marketing in a global economy, not only … Continue reading →

Friday, I had a great “Paths in Marketing” conversation with Kathryn Kelly from Discovery Communications.  Kathryn is a former DECA member who is now the Vice President of Media & Marketing for Discovery Digital Media.  In this interview, she discusses … Continue reading →