Lessons From An Entrepreneur

This is the final episode of the Lessons From An Entrepreneur podcast.

In today’s lesson, Malene shares what it takes to go from blogging as a hobby to blogging full-time. She also shares what she thinks is important when transitioning from part-time to full-time.  

Do you have troubles with your auto-responders? Today, Malene shares her advice for people, who solve time-specific problems, where customers are quickly in and out. She also gives advice in regards to what to write about and how to follow up down the road.  

Do you have a list that isn’t engaged? Do you have a large list, but only a certain amount of people open your emails? In today’s lesson, Malene reveals that it’s quite alright to clean up the list and delete those people who aren’t engaged.  

If you are struggling to market your online business, you may have to try something away from the computer. In today’s lesson, Malene shares what she does when she markets herself in person. How do you approach people? When do you hand them your business card? And how do you keep the connection alive?  

In today's lesson, Malene tries to solve your newsletter troubles. If people aren't opening your newsletters, you could have several issues at hand. Malene shares what she would try to fix the opening rate.

In today's lesson, Malene explains how you can prepare for a sudden speaking gig - a speaking opportunity with little preparation time. Sometimes, you have to jump at the opportunities and Malene shares what she would do to get ready.

In today's lesson, Malene shares how she plans out her yearly goals and how she makes sure she stays on track throughout the year. The worksheet allows you to plan out your goals the same way.

When should you move on from a failed business? Well, Malene shares when she would bail on a business and explore options for when to leave a business behind.

Today, Malene shares the best business advice she's ever received. While she didn't have much support in the beginning, she kept fighting through and started receiving advice later in her career.

Today, Malene talks about video blogging and what she thinks you should think about before doing your video. She takes you through the thought process of creating a video, and how you should record the video without a script.

In today's lesson, Malene takes you through the steps she takes every week to record, launch and publish her podcast episodes. She does it all for free with the use of Mac tools and software programs.

In today's lesson, Malene shares what she thinks you should do to start speaking to your followers, fans and people who could benefit from your value. Rather than just jump into a speaking gig, Malene reveals the steps she thinks you should take to create a strong foundation.

In this lesson, Malene shares what she does to create a healthy work / life schedule. She also shares what consequences she's now facing because she didn't make room for herself during the start-up phase of her business years ago.

In today's lesson, we talk about why change is necessary to grow. Malene explains why she decided to rename the podcast and change the format of the show.

In today's episode, we tackle the challenge of changing our minds. Many people start their business and / or blogs with the intention of doing it for a long time. But sometimes, life gets in the way and we change our minds. But should you make a big deal out of this change, or simply inform your list of something exciting? Malene shares the advice she once received about doing that exact thing.   Further Reading: "5 Signs That You're Ready for a Career Change" By Kathy Caprino  

In today's episode, we tackle the world of advertising. Well, not comprehensively, but we do talk about how you can get more advertisers on your website and what you need to focus on as a website owner. Sometimes, the people buying the advertising spots don't see the benefits - and that's where you come in.   Further Reading: "Make Money Online: How To Get Advertisers For Your Blog" By The Blog Press

Everyone says to write attention-grabbing headlines. But every time you try to craft something, you end up sounding cheesy and not like yourself. In this week's episode, we tackle what sounds good and how you can start adding more personal into your headlines. Malene also explains what she finds the most effective and what makes her click on articles and videos.   Further Reading: "5 Easy Tricks to Help You Write Catchy Headlines By Jeff Goins"

Sometimes, you have been doing something offline and you are ready to start something online. But should you combine your offline business venture with an online blog? Today, we look at the pros and cons of combining an offline business with an online blog.   Further Reading: "How I Turned my Food Blog into a Career" By Sally From Sally's Baking Addiction Armetis Mixers

Today's episode tackles the issue of LinkedIn. Many bloggers and business owners can create beautiful Facebook pages and Twitter profiles, but they are unsure as to what to do with LinkedIn. In this episode, we explore some options.    Further Reading: "How To Use LinkedIn: 5 Smart Steps To Career Success" By Laura Shin