NBDA: Bicycle Retail Radio

Send us a textThis episode’s guest is Brian Hawkins, owner of Colorado-based Fixture Lab - a leader in proven fixture, design, and merchandising solutions for bicycle retailers. Brian’s path in the bicycle industry started from building bikes Wheatridge Cycles when he was 14 to handling advertising, marketing, research, event planning, and program development for multiple global brands including Giant, Liv, SRAM, Tern, Alchemy, Cat Eye, Project Bike Tech, Skratch Labs, and more….and of course to date, working with about 200 retailers in the bike, fly fishing, and running worlds. Support the show

Send us a textCreating a customer-centric retail environment.Support the show

Send us a textThis episode’s guest is Valerie Chan. Valerie is the founder of Plat4orm, a multi-million dollar privately held communications company, a seasoned business leader, a technology communications expert, and a TED X speaker.  She is known for helping companies succeed by shaping their narratives. Her writing can be found in Forbes and Entrepreneur. Through her own story of resilience following a horrific accident, Valerie comes to the podcast to talk about how we can rise as retailers moving forward. How can we continue to find new ways to execute, to dig deep within, and thrive; how we show up each day for ourselves, how we show up for our business.  How we can ask ourselves what we can create and how we will do it while truly allowing ourselves to listen to our inner voice.Support the show

Send us a textThis Friday is about you. Support the show

Send us a textThis episode’s guest is Greg Robidoux, Executive Director at Serotta International Cycling Institute (SICI). SICI offers classes, bicycle fitting equipment, and consulting to bicycling retailers and coaches. Fit services are an excellent resource for revenue and ensure new cyclists find not only comfort but optimal performance while on the bike. Something for retailers to be focused on and talking about. Support the show

Send us a textWhy your bicycle retail store needs a loyalty program.Support the show

Send us a textThis episode’s guest is George Lee, a known retail expert with an unwavering desire to innovate, implement, and take every business and everybody in his environment to the next level. His bicycle industry career is centered on strategic thinking, planning, and profitability. He is leading the retail strategy and operations growth plan of Conte's Bike shop-the biggest bicycle retail business on the East Coast. So much content in this episode, it’s really like 5 podcasts in one. This is a listen, and then listen again. Support the show

Send us a textE-COMM LEAD GENERATIONSupport the show

Send us a textThis episode’s guest is David Rosen, CEO and Founder of Sage Titanium Bicycle Company. Founded in 2012, Sage titanium bikes are 100 percent designed, cut, welded, and finished right here in the United States. In this episode we talk with David about starting a US company, navigating drivetrain manufacturer relationships, selling consumer direct while managing dealer relationships, and the satisfaction of getting more Americans on American-made bicycles. Support the show

Send us a textManaging Backorders and Deposits Support the show

Send us a textThis episode’s guest is Shawna Macan, Manager at Mojo cycling in Bentonville, Arkansas, and a member of the 2021 Bicycle Retailer and Industry News Retailer Panel. With contagious energy and enthusiasm, she is leading a passion-filled charge for welcoming more riders and diversity into our sport and industry.  Support the show

Send us a textUsing Bike Exchange to compliment your Click and Collect options.Support the show

Send us a textThis episode’s guest is Albert Cabbad, owner of R&A Cycles. R&A has 2 locations offering cutting-edge inventory. Al has over 30 years' knowledge of cycling and fitting and believes only in advertising products that R&A Cycles has physically in store. Al is leading out retail with an honest reputation and an immense desire to fulfill all of their customer's needs.Support the show

Send us a textThe Importance of Retailers Selling Everywhere.Support the show

Send us a textRetailer’s Top Takeaways:1. Current e-commerce landscape2. Add on sales in e-commerce3. Forward trends in e-commerceIn this episode we talk with Ryan Atkinson, President and Co-Owner of SmartEtailing;  a company committed to the success of local independent bicycle retailers by providing software and services that help them effectively compete in an evolving retail environment. Smartetailing provides website, marketing, and data solutions exclusively in the cycling industry. Bike shop e-commerce has seen tremendous growth recently which has solidified the value SmartEtailing delivers for bike shops. The company recently announced their planned merger with Retail Toolkit as they expand their capabilities into business intelligence and marketing automation. In this episode, we chat with Ryan about the current landscape as well as engage with him in an NBDA member-submitted Q&A session. Support the show

Send us a textVisual Merchandising and How to Make Standout Product DisplaysSupport the show

Send us a textRetailer’s Top Takeaways:1. Redefining what a bicycle shop can be. 2. E-commerce in Bicycle Retail3. Making your business more personalIn this episode, we talk with Jeff Cayley, an entrepreneur who believes in chasing your passions in life, having fun doing it, and hopefully making some people happy along the way. Jeff is one impressive guy with a can’t help but notice business model. Redefining what a bike shop can be, he is leading consumer-centric retail by creating a uniquely holistic customer experience. Employing 40 of the most talented individuals his team curates extensive amounts of sharable media to make every interaction simply more than a shopping experience. Support the show

Send us a textMeet Steve Hellin. Steve is the driving force behind Bike Exchange. Bike Exchange makes it easier for people to find, research, and buy all their cycling-related needs, through destination marketplaces. They support and connect hundreds of retail bike stores and brands around the world. Steve joined BikeExchange in March of 2020. Prior to BikeExchange, Steve held various leadership positions in the software and e-commerce industries at companies including IBM and ChannelAdvisor. Key takeaways:1. Utilizing Bike Exchange as a sales channel 2. Keeping the bike boom alive Support the show

Send us a textTraits of a successful person.Support the show

Send us a textMeet Nate Nordstrom. Lifelong entrepreneur and new business owner of an e-centric bicycle retail location featuring electric assist bikes, electric scooters, and traditional “acoustic” bikes.Support the show