NBDA: Bicycle Retail Radio

Send us a textPro Tips for Bike Retailers – Presented by Ascent 360Support the show

Send us a textThis episode’s guest is Mercedes Ross, executive director of Project Bike Tech. Voted one of the top 50 Influential Businesswomen in the bike industry, Mercedes leads an amazing non-profit that uses bicycle education as a conduit to teach core academics, enhance lives, create career opportunities, and inspire new generations to be passionate about bikes. She's worked in the ski, outdoor, motorcycle, scuba, and craft brewing industries, as well as owned her own motorcycle retail store for 15 years. Mercedes has led countless sales team training seminars and has been a featured speaker in both the bicycle and motorcycle industry national trade shows.Support the show

Send us a textElevate the Post Bike-Sale Customer Experience with Your Knowledge. - Presented by QBP/BIKEFITSupport the show

Send us a textThis episode’s guest is Lauren Jenkins, Communications Director at the League of American Bicyclists. Lauren handles all of the League's communications, everything from social media to what you see on the website. Her goal is to inspire people to ride bikes, advocate for safer roads, and celebrate the joy of cycling through storytelling. Lauren joined the League in 2019 after seven years as a public relations consultant. Listen in to learn more about the League’s programming and how you can interact to join in making a more bicycle-friendly America. Support the show

Send us a textHow to talk to customers- Presented by HLCSupport the show

Send us a textToday's guest is Lance Camisasca, bike show director at the Big Gear Show. Having served in the trade show industry for over 20 years, Lance is an experienced event creator and director who is globally acclaimed for hosting productive and purposeful gatherings whose blueprints are proven to be years ahead of their time. Learn from this conversation more about Lance, takeaways from Big Gear show 2021, and a glimpse into the future ahead. Support the show

Send us a textCustomer service traits you should look for when hiring.Support the show

Send us a textThis episode’s guest is Bob Stomel, Director of Sales for the Huffy Corporation. With a bicycle industry background that spans an impressive 34 years, Bob has not only led and inspired sales teams but developed bicycle sales programs for national and regional retailers. An impressive background in monitoring sales, marketing, product development, forecasting, customer care, and team building lends Bob to be a visionary on the future of bicycle retail. Support the show

Send us a textIn a recording on July 27, 2021, NBDA President Heather Mason sat down with Aaron Stehly, Director of Education at Quality Bicycle Products, and Jeff Donaldson, Barnett Bicycle Institute School Director and leader of all technical training at U of Q and QBP centered around service departments and profitability, to talk about the topic of the bicycle retail service center. Topics covered include staffing, turnaround, pricing, e-specific repairs, paper verse paperless, and more. Addressing retailers' concerns over rapidly changing environments, Aaron and Jeff offer candid guidance and support while answering several questions submitted via NBDA members in this special event.Support the show

Send us a text4 important Components of Retail Sales TrainingSupport the show

Send us a textThis episode’s guest is Fred Clements. Holding the office of Executive Director for the National Bicycle Dealers Association from 1989 to 2017, an unprecedented 27 years, Fred has a background that spans journalism to retail relationships. Past contributing to an NBDA Executive director blog in the industry trade publication, Bicycle Retailer and Industry News, Fred brings to the conversation a rich history, future predictions, and lots of cycling industry love. Support the show

Send us a textInvesting in yourself and your bicycle retail store or career.Support the show

Send us a textThis episode’s guest is Larry Black, Founder of Mount Airy Bicycle and College Park Bicycle in Maryland. His shops have been fixtures for 42 years and he is a major proponent of cycling for everyone from toddler to pro. The shops are known for catering to special needs and obscure and unusual merchandise. The shops host special events, support charities, and were recently featured as one of 7 businesses in an annual magazine. This must-listen conversation provides a fantastic retailer-to-retailer guide. Support the show

Send us a textLocal Store MarketingSupport the show

Send us a textNBDA President Heather Mason sat down with Kailey Kornhauser to talk candidly on how we can upscale our practices to meet larger-bodied riders. Kailey Kornhauser,  a cycling advocate doing work to create more body size inclusivity in all types of bicycling and recently featured in the Shimano film “All Bodies on Bikes”, talks with us about her journey and lends advice to retailers, suppliers, and riders alike.Listen in to learn how to pop the lid off the term “cyclist” and get resources and education on how we can continue to engage riders of all sizes, shapes, colors, and backgrounds. Make every person's journey into and onward through our sport the most transformative possible. Change starts with us. This interview is for retailers, suppliers, riders, advocates, and all of us who fit anywhere in between. Support the show

Send us a textWhy you need Linktree on your Instagram Account.Support the show

Send us a textThis episode’s guest is Dan Kowalke, General Manager of Retail Toolkit. Dan is known for his collaborative nature and digital mindset.  He is dedicated to helping independent retailers obtain data literacy to understand trends and unlock profits by providing actionable insights that increase margins, inventory turn velocity, and improve cash flow.  Authentically upskilling specialty retail operations with real-time data and digital automation, this is a conversation not to miss. Support the show

Send us a textIn a recording on June 21, 2021, NBDA President Heather Mason sat down with Bob Margevicius, Executive Vice President of Specialized Bicycle Components, to talk about the current state of the industry. Addressing retailers' concerns over supply, shipping costs, and future expectations, Bob speaks candidly about what he is seeing and answers several questions submitted via NBDA members in a special one-on-one event.Support the show

Send us a textThis episode’s guest is Tobie DePauw, Affiliate Wizard at PeopleforBikes Ride Spot. Tobie and Ride spot could not be more perfectly matched. He is an experienced community builder, maker, and creative with a history of bringing people together to cultivate authentic relationships and create memorable experiences. His passions lie at the intersection of creativity, marketing, and leadership, and he is able to do just that in his position at PeopleforBikes Ride Spot, a digital platform designed to help independent bicycle retailers position themselves as the community hub. For retailers looking to change the way they interact with their community, this is a must-listen.Support the show

Send us a textSimple In-Store Marketing Strategies Support the show