NBDA: Bicycle Retail Radio

Send us a textCommunication - Consistency and ContentSupport the show

Send us a textMeet Mark Sutton. A cycling journalist with over 15 years of experience who established Cycling Industry News; a global brand and leader in its domestic market. A freelance contributor to various industry publications with a keen interest in everyday cycling, product innovation, and cycling infrastructure. His goal is to promote cycling at a local, national, and global level. Support the show

Send us a textEmployees – Attract and Retain.   Support the show

Send us a textMeet Matt Wallin. Outside of running a shop, Matt is building a community, specifically a community-based program for youth. His focus is on managing and building trails, coaching the high school cycling team, technical clinics, and community outreach. His shop is leading the path for a new style of retail. Support the show

Send us a textBelieve in Yourself. Support the show

Send us a textSpecializing in bicycle industry insurance programs.   Bike Shops, Product Liability for manufacturers/suppliers, professional trail building contractors, advocacy groups, and everything in between, Scott is an athlete who lives in the same hometown as the American Birkebeiner Ski Race. He started the Fat Bike Birke, as well as helped to launch a 55-mile fat bike trail system. He was a 12-year board member for the Birke and is co-author of the Economic Impact of Trails/ Silent Sports. His current work is endorsed by NBDA, PBMA, Bike Cooperative, QBP, and others. Meet Scott Chapin.  Support the show

Send us a textThe Importance of Cleanliness in Retail.Support the show

Send us a textBike shop owner of Twisted Spokes in Johns Creek, Georgia, known for engaging women, growing interest, working with the community, and advocacy. A once legal career has assisted her in those areas and helped her rally others. A life-changing accident affected her love of teaching children and other beginners. Today we will not only learn Shellie’s story but ways we can implement similar techniques to build an engaged active community around our shop. Meet Shellie Dimery-Noisette. Support the show

Send us a textNow is the time to adapt technology. Support the show

Send us a textAn industry veteran and visionary in leading real-time service contracts and insurance consulting. Meet Frank McMillian.Founder of Ensure Protect, developer of R.I.D.E.S, (Ride it Daily Extended Service), Frank brings years of experience to the mic.  Co-founding the first online real-time service contract solution. Later adopted by Dell and Amazon, Frank brings to the conversation an in-depth look at his platform R.I.D.E.S, he shares the vision of the program, the profitability aspect, and the tools for retailers to implement now. More than service contract conversation, we talk about customer service, customer retention, racing sea otter, and all the personal bits that lend themselves to success. Support the show

Send us a textCreate a truly personalized shopping experience.  Support the show

Send us a textSaving the world one bike at a time. Meet Amos Brumble.  Bike racer, coach, shop owner, and executive, Amos is leading out a specific type of retail. Sharing with us insights on delivering to your customers exactly what they want. Creating retail hours based on when your customers shop and going above the in-store visit to optimizing the customer interactions via dedicated newsletters. Always connecting on a personal level, the conversation covers everything from relationships with your brand reps to the value in making time to ride and following through on your statements around putting customers first. This is a must-listen.   Support the show

Send us a text5 things you can do today to increase business that cost you absolutely nothing. Support the show

Send us a textWelcome to Season 2 of Bicycle Retail Radio, where NBDA President Heather Mason will meet with industry professionals to have conversations to provoke, educate, inspire and empower you to your best retail self.The first episode of this new season of Bicycle Retail Radio is with Rachelle Schouten, Development Director of the NBDA.The “glue” of the National Bicycle Dealers Association. Guiding programs, member communications, social feeds, and the P2 project; considered the backside of the organization. Meet Rachelle Schouten. A trained violinist who found her way to the bicycle industry, Rachelle penned the often-read Outspokin' blog titled Adapt or Die the 4 Keys to Retail Success, as well as facilitates the Americas Best Bike Shop Program. Her role at the NBDA allows her to see many sides of the industry and this thought-provoking episode uncovers some great tips for retailers on the importance of your network, how to trust your path, overcome bad advice and take the leap to further your b

Send us a textTara Kuipers, coordinator for the NBDA's P2 Groups, is joined by Tim Krone, owner of Pedal Bicycle in Michigan and current NBDA Board Member, to talk about the P2 Program and Tim's experience as a member of a P2 Group. P2: The Profitability Project brings together non-competing retailers to share data, successes, tips, and secrets to building and maintaining bicycle retailer profitability. Members gain access to critical support that would be far costlier through individual consulting. Listen in for insight into the program and some tips that Tim has learned along the way.Support the show

Send us a textFred Clements returns in this episode to talk with Marc Sani about the history of Bicycle Retailer and Industry News Magazine, the leading trade magazine and website for the global bicycle industry. Marc is the co-founder of BRAIN Magazine and tells us about starting the project in 1992, seeing the popularity rise, launching the website, being bought by the NBDA, becoming the publisher, and moving to Pocket Outdoor Media. He also looks in the crystal ball for what might be in store for the magazine in the future. Website: https://www.bicycleretailer.com/Support the show

Send us a textIn this episode, Steph Waite from Johnny Velo Bikes in Columbus, OH is back to talk with Heather Mason, former pro-racer and bike shop owner, and current coordinator of Bianchi USA’s women’s ambassador program, this time about how to engage customers in a contactless world. Every customer is important but especially those new customers who may be experiencing an independent bicycle dealer for the first time right now, at a time when we're all working hard. Retailers are struggling to put your best foot forward, you have short inventory and long wait times, and the customer experience is not what you're used to providing. Steph and Heather are here to give you actionable tips on how to improve your customer experience and leave these new customers with a great impression.Support the show

Send us a textFred Clements is back with us to interview John McConnochie, owner of Cycle Alaska. Cycle Alaska is a bike shop in Juneau, Alaska, and is unique because a lot of their business comes from bike tours given to cruise ship passengers. Tune in to find out about the bike culture in Juneau, how the shop deals with the extreme seasonal conditions, and how they have adapted now that tourism is effectively halted.Support the show

Send us a textIn this episode, Chad Pickard, owner of Spoke-n-Sport in South Dakota and NBDA board member, is joined once again by Woody Smith, owner and President of Richardson Bike Mart. Chad and Woody delve into the availability of bikes, inventory and sales of parts and accessories, their experience with vendors, and Woody's plan for the year ahead.Support the show

Send us a textJames Stanfill, President of the Professional Bicycle Mechanics Association, joins Chad Pickard this week to talk about PBMA's BIPOC UBI Scholarship Fundraiser in which donations will be used to directly assist a person or persons from the Black, Indigenous and People of Color communities to attend a UBI training. This will include, airfare, lodging, meals, and tuition. Chad and James talk about why diversity in the industry is important and how you can make a difference. Donate to the fundraiser today by going to https://www.probma.org/pbma-bipoc-grant.html. Support the show