B2b Marketing Podcast

In this episode of The B2B Marketing Podcast, Joel Harrison, our editor-in-chief, spoke with Andrew Last, managing director, marketing at Harvard and Dr. Christine Bailey, CMO at PassFort to discuss The B2B Tech Marketing Innovators Index - a report built by B2B Marketing and Harvard that seeks to celebrate the UK’s most innovative B2B tech marketers. Joel, Andrew and Christine discuss what innovation looks like and what it takes to truly be a tech innovator. If you want to learn more about The B2B Tech Marketing Innovators Index, click here: https://go2.b2bmarketing.net/harvard/

Recorded live and direct from Martechopia, VMware's Emily Gravel sat down with B2B Marketing's head of content David Rowlands to discuss all things MOPs. Emily and David talk about why MOPs is the heartbeat of your marketing organisation, the skills you need and how to measure success. You can find out more about Martechopia and register your interest for next year here: https://martechopia.com/?&utm_source=editorial&utm_medium=cta&utm_campaign=martechopia&utm_term=episode_52:_all_things_mops_with_emily_gravel

To celebrate International Women's Day, David Rowlands sat down with with B2B Marketing's chair, Susanna Kempe. David and Susanna discuss what this year's theme #BreakTheBias looks like in marketing and Susanna's ten steps to achieving gender equality. You can read more in-depth about Susanna's ten steps here: https://laidlawfoundation.com/10-steps-to-breaking-the-glass-ceiling-in-a-post-covid19-world/ IWD website: https://www.internationalwomensday.com/ Propolis and the Teams, Resourcing and D&I Hive here: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=episode_51:_international_women's_day_with_susanna_kempe And Martechopia: https://martechopia.com/?&utm_source=editorial&utm_medium=cta&utm_campaign=martechopia&utm_term=episode_51:_international_women's_day_with_susanna_kempe

To celebrate our 50th episode, David Rowlands, senior editor at B2B marketing, sat down with Iris' CMO and growth champion, David Turner. David discusses all things growth from the challenges facing Iris to why you need strategy then tech and if you can ever truly have an aligned marketing and business strategy. You can read more about why growth marketing is the number one focus for B2B marketers in our Trend Tracker: https://go2.b2bmarketing.net/harvard/winners-list/ Propolis: https://www.b2bmarketing.net/en-gb/propolis-homepage Martechopia: https://martechopia.com/

In this week's episode, David Rowlands, senior editor at B2B Marketing, sat down with Addleshaw Goddard's head of marketing, Brian Macreadie. Brian and David discuss how to take your B2B creativity to new heights. As discussed in the podcast, you can find out more about Ignite USA here: https://www.b2bigniteusa.com/ Ignite London: https://b2bmarketing.b2b-ignite.net/ And Propolis: https://www.b2bmarketing.net/en-gb/propolis-homepage

In this week's episode, David Rowlands, senior editor at B2B Marketing, sat down with Passfort's CMO, Dr Christine Bailey. Tune in to hear David and Christine discuss why digital dominates in 2022 and how to finesse the art of digital selling from the death of spray and pray to why you need 'snackable' content.

In this week's episode, B2B Marketing's junior copywriter Lucy Gillman sat down with David McGuire, creative director at Radix Communications. Lucy and David discuss all things content from getting humour right to how to address socio-political issues.

In this week’s episode, David Rowlands, senior editor at B2B Marketing, sat down with Kyle Flaherty, senior VP marketing at Cybereason. To kick off the New Year, Kyle explores the changing future of the tech marketing landscape. This podcast is the final instalment in a series of four which have helped inform our full report, sponsored by Twogether. Download the report by clicking the link below! https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

David Rowlands, B2B Marketing's senior editor, sat down with Julie Knight, CMO at Unit4. David and Julie discuss all things tech marketing from the changing KPIs you need to be aware of and how to showcase success to the rise of first-party data. This podcast is the penultimate instalment in a series of four which have helped inform our full report, sponsored by Twogether. Download the report by clicking the link below and stay tuned for our final episode! https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Atos' global deputy CMO on the changing tech marketing landscape: how to drive, measure and demonstrate growth, what Atos is doing in the face of the death of the third-party cookie, and what you need to be on the lookout for in 2022. This podcast is the second instalment in a series of four, all of which have helped to inform our full report, sponsored by Twogether. You can download the full report by following the link below, and be sure to watch out for the next podcasts in the series in the coming weeks! https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Gursaran Marjara, CMO of Access Group, to discuss the future of tech marketing and revenue performance, and what’s impacting growth for 2022 and beyond. This podcast is one in a series of four, all of which have helped to inform our full report, sponsored by Twogether. You can download the full report by following the link below, and be sure to watch out for the next podcasts in the series in the coming weeks! https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Demandbase's VP EMEA Paul Gibson. Paul and David discussed all things ABX(account-based experiences) - what differentiates it from ABM, what it looks like at the ground level, and why Demandbase think it’s the future of great marketing.

In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Annabel Rake, partner and CMO at Deloitte UK and North and South Europe. Annabel discusses the importance of sustainability in marketing, what steps Deloitte have taken and how you can deliver on a greener marketing strategy.

In this week's episode, David Rowlands spoke with Stefan Doering, PwC's brand strategy lead. They discuss how to approach global brand identity and cultural identity across borders.

In this episode David Rowlands spoke with University Partnership Programme’s (UPP) CMO, Kate Owen, last year's winner of B2B marketer of the year. Kate discusses how to approach ABM within the higher education sector, cross industry collaboration and how she's applying ABM to both the B2B and B2C sides of the business. If you want to learn more about all things ABM, get your tickets to the ABM Conference at https://b2bmarketing.abm-conference.net/

In this episode, David Rowlands spoke with Matt Harper, CEO of The Marketing Practice (TMP), to discuss the agency’s recent acquisitions of Omobono and Kingpin. David and Matt talk about why Kingpin and Omobono were such a great fit for TMP, why B2B agencies are set to receive further investment, the challenges of combining three agencies, and more.

In this episode, David Rowlands spoke with Bonnie Pelosi, Europe CMO at Wipro, to learn how she intends to help Wipro achieve its ambitions by focusing on deepening customer relationships and investing in talent and capabilities for the future. David and Bonnie also discuss the strategies and tactics she intends to employ, as well as advice for CMOs heading in 2022 and beyond.

In this episode, David Rowlands spoke with David McGuire, creative director at Radix Communications, copywriting trainer for B2B Marketing, and all around copywriting wizard. If you want to check out David McGuire's training course, just head to this page: https://www.b2bmarketing.net/en-gb/b2b-copywriting-training

In this week's podcast, David Rowlands spoke with Dr. Christine Bailey, CMO at PassFort and all-rounding marketing expert. They discuss Christine's new book, 'Customer insight strategies: How to understand your audience and create remarkable marketing', and share some of the great insights from within it.

In this week's episode, David Rowlands spoke with Fleetsolve's marketing director, Andrew Colwell, and HR business partner, Liz Brocken, to discuss how the relationship between the two departments has grown significantly over the course of the pandemic, and why it's never going back. Andrew and Liz share their personal experience, and the value it's delivering, and offer insight into why you might need to start rethinking your own relationship with HR. If you'd like to learn more about Fleetsolve, just head to: www.fleetsolve.com