B2b Marketing Podcast

Want to unlock the secrets behind an award-winning B2B campaign? In this week's episode, B2B Marketing editor David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B and Kristina Haddrell, group account director for Really B2B. They dive into two of their most successful campaigns, M&S Corporate Gifts: Be Unforgettable and Kettyle Irish Foods (part of the Linden Food Group). They get into their key objectives, metrics and some overall learnings for Really B2B to take moving forward.

In this week's episode, Capita's Kate Owen sat down with B2B Marketing's editor in chief Joel Harrison, where they discussed her growth and expertise as a marketer. They also delved into Capita's journey as Kate shares tips to making ABM relevant for her organisation. Finally, hear her tease what's to come for her session at our ABM conference 4 November!

In this week's episode, B2B Marketing's Joel Harrison sits down with Mark Larwood to discuss all things ABM. Leading up to our ABM Conference 2020, they get into how ABM plays a role in the B2B world today, especially during the Coronavirus.

This week, Joel Harrison sits down with IBM's editor in chief, Scott Stockwell, to discuss how to get the most out of your global content marketing. With content becoming more and more a part of marketer's strategies, it is essential to make it as optimal as possible. Scott and Joel delve into some tips and techniques to improve your content marketing. To hear more from Scott, tweet him @pragmatik.

This week, Joel Harrison sits down with B2B Marketing trainer Shane Redding to discuss the importance of customer centricity during lockdown, and how priorities and agendas has shifted as a consequence of Covid19.

Adam and Molly are joined by Jada Balster who discusses her experiences at Workfront and how saying no has shaped her career. Molly and Adam bring up some difficult but relatable workplace scenarios as Jada gives advice on staying professional while saying no.

In this episode of our podcast, editor in chief Joel Harrison spoke with David McGuire about the buzzwords to avoid in your messaging during Coronavirus, and how to ensure your copy cuts through at a time of shifting priorities and sentiment.

Renowned behavioural science commentator and author, and all-round fascinating guy Rory Sutherland of Ogilvy talks to Joel Harrison about disappointment and regret, drunks on lamp posts, and why you need to stop justifying your marketing! This podcast was recorded as a preview to the 2020 B2B Marketing Ignite USA conference, but the content is of relevance to anyone interested in B2B marketing.

We're so sorry it took so long to release the latest episode of the podcast, I'm sure you've missed us terribly. However, we are back in style with Lucy and Tunji from PwC. Lucy heads up marketing, while Tunji leads sales - a relationship often fraught with danger! However, Lucy and Tunji were happy to join us to discuss how they are rebuilding the way sales and marketing work together including the shared goals, workflows and communication tools they're using to deliver success. This was a delightful conversation, and we're sure you'll enjoy listening as much as we did taking part.

This episode Molly and I were lucky enough to meet and chat to Dr Christine Bailey, Chief Marketing Officer for Valitor. If you've not heard of Valitor, then you're probably not Icelandic Christine was a fantastic speaker at our Ignite event in June, so we had to get more insight from her for those people that missed out! Christine took us through some of the challenges and exciting opportunities that come with transforming a brand that is already established into something more purposeful and ready to take on the world. In addition, Christine provides insight into the differences between working at different sized businesses, how colour affects brand and how to keep an energised and inspired team. The new entry for the book club this week is Marketing Rebellion by Mark Schaefer. (Please note- we had some technical issues with the recording of this episode, so apologies for the poor sound quality!

Just when you thought we were gone for good.... we're back! We were lucky to get time with Cat Dutton and Ruth Oakey of Atos for our latest chat, talking about the intersection of ABM and CX, interacting with customers and the value of diversity within a mature B2B business. If you have any follow up questions for our questions, tweet them! Cat is on @cat_dutton1 and you can find Ruth at @Ruthoakey

For episode 2, Molly and Adam sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list. We spoke about what great marketing leadership looks like in a B2B business, the importance and art of getting the right team in place, communicating and setting expectations with other senior stakeholders in the business. We really enjoyed the chance to sit down with Sakina, and we know you’ll enjoy it too. The book recommended by Sakina is "Artifical Intelligence for marketers" by Jim Sterne. Pick up a copy at https://www.amazon.co.uk/Artificial-Intelligence-Marketing-Practical-Applications/dp/1119406331 If you’d like to keep up with Sakina, you can find her on social media, obviously. Twitter: https://twitter.com/Sakina_Najmi Linkedin: https://www.linkedin.com/in/sakina-najmi-555b1115

Welcome to our first ever episode of the B2B Marketing Podcast, and we’re starting with a deluxe triple header episode! First, we speak to @simon_rusling, Partner and Head of Marketing at Barnett Waddingham, a pensions provider, to talk about all the things he wish he’d known at the start of his marketing journey. Then we spoke to @BMMarketer, Head of Marketing Strategy at Law firm Addleshaw Goddard. As our awards grand prix winner back in November, we asked him about what it takes to stay creative on top of your day to day burden as a client side marketer. As one of our best and most prolific bloggers, we’ve built him his own hub! Catch his work at https://www.b2bmarketing.net/en-gb/brian-macreadie-b2b-trailblazer. Finally we met up with @gdavies2, the Director of Global ABM strategy at ServiceNow, the most innovative company in the world according to Forbes. Gemma talks about the cultural challenges of implementing ABM globally, the value of a great team and a growth mindset. You can see the research Br

Next week will see the very first episode of the B2B Marketing podcast. Molly and Adam take a couple of minutes from their busy schedules* to let you know what's in store, both next week and beyond.