B2b Marketing Podcast
Episode 42: Demandbase's Paul Gibson on all things ABX
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:20:45
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Sinopse
In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Demandbase's VP EMEA Paul Gibson. Paul and David discussed all things ABX(account-based experiences) - what differentiates it from ABM, what it looks like at the ground level, and why Demandbase think it’s the future of great marketing.
