Social Selling Made Simple

When it comes to sharing online, many real estate agents struggle to find the balance between the personal, the professional, and what people actually want to see. What is a “professional social persona”, and why is it the perfect way to build your brand online? How can you increase your online engagement? How can we build relationships with people who are the influencers in our market and industry? On this episode, I’m joined by tech strategist and author, Crystal Washington, who shares on how to improve your brand online.   3 Takeaways Put your professional social persona online. Find a balance between who you are as a REALTOR® and what people actually want to see on social media. When it comes to contacting people, it's not about the initial numbers. It's about your closing ratio and the quality of the interactions you have. Many REALTORS® haven't stopped to really think who their influencers are. Think about the whole professional ecosystem working in real estate and build relationships with the right inf