Social Selling Made Simple

The goal of a real estate agent is to turn the people they talk to into deep, meaningful relationships, and that’s impossible to do without a solid lead capture plan. When it comes to capturing leads, what kind of information do we need to collect to increase our chances of getting a sale? Why should our goal be to personalize the information we put out to people, and how does the quality of our lead capture influence this? On this episode, ActiveCampaign Director of Education, Chris Davis, talks about the building blocks of lead conversion. We’re not just trading emails and names. We’re really exchanging valuable information for attention. -Chris Davis 3 Takeaways Your first investment should be your contact relationship management. There’s a lot of information you need to centralize in order to close the deal. If you can’t centralize the info, you won’t be able to personalize it. When creating a landing page, the questions we put should answer themselves. They should lead them down the thinking process. Ho