Social Selling Made Simple

Referrals are the backbone of our businesses, but generating them can seem like a real uphill battle. How do we identify someone with a referral personality? What can we do to become champions of other people, and have conversations that lead to ambassadors and raving referrals? How can we grade our database to figure out our most powerful relationships? On this episode, I’m joined by author of The Seven Levels of Communication, Michael Maher to talk about finding the multipliers in our database, zero-cost options for generating referrals, and differentiating ourselves on generosity, appreciation, and love.   An ambassador is someone who speaks highly of you and refers you willingly. -Michael Maher      At the start of the show, Michael described how he defines an ambassador, and why some people will never be comfortable with giving a referral. Next, we talked about what it takes to become a champion of others, and the value of helping people reach their goals. We also talked about how to identify ambassadors