Video Business Accelerator Podcast

Are you a filmmaker who does their own bookkeeping?If so, this episode may just be the most important thing you hear in regard to your business's accounting and profitability.Here's why: Den gets the privilege to chat to tax expert Blake Jenkins who specializes in helping business owners in the creative, film, and TV space. This one could truly help fatten your piggy bank, save you time and money, and keep you out of legal hot water.Here's a sneak peek at what you'll hear:The single most important thing to get right when doing your own bookkeeping. Sadly, most business owners screw this critical part up right proper. - 1:10Horrible (and costly) blunders many small biz owners make with their bookkeeping. - 1:30Nasty bookkeeping "blind spots" that trip up many a small business owner. - 2:00How tax experts can tell if a bookkeeper really knows their onions or not. - 4:20How using low-tech and "user-friendly" accounting software can come back to bite you. Beware of these pi

What does success look like to you? What are you aiming to accomplish with your company? Strategic planning is an important element of growing your business and reaching your personal goals. Listen to this episode and start preparing for the final quarter of 2021.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today... Den talks about a topic that is THE key to making real and lasting breakthroughs in your video production business. That topic, dear listener, is the topic of change and habit building. But... don't expect to hear the same old cliches and lessons on this topic. Here's a sneak peek at what you'll hear:A powerful goal-setting trick Den stumbled upon while working out on a rowing machine. Doing what Den mentions at 4:00 can increase your chances of  hitting your goals.- 4:00The case for setting goals that seem out of reach. - 5:003 laughably simple tips for forming a new habit almost nobody does. (Apply these three things to your new habit and watch what happens.  - 7:00)Two characteristic traits that all of Den's most successful coaching clients possess. 8:20A little-known (and extremely powerful) Japanese business philosophy that almost all of the world's most successful companies religiously adhere to. (And, if applied to your business and new habits, it can make all the diff

It's important that you don't try and do everything at once. Think about how you approach your marketing and what you can do that is a better and higher use of your time and not just hosing new business opportunities. Don't tell people that you're consistent, show them.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today... Den delivers a no-nonsense, no B.S. message to video freelancers who are passionate about their work and their creativity, namely, how it can be a real trap when pitching your service to prospective clients.Here's a sneak peek at what you'll hear:The sordid truth about "creativity" most video freelancers don't want to hear. - 1:00A monkey-simple sales principle even experienced video production owners don't fully understand. (The #1 reason why prospective clients turn down a video freelancer's service is that this basic sales principle is being ignored by the video freelancer. Any sales pitch that breaks this cardinal sin of sales doesn't stand a chance. - 2:45)How NOT to pitch your video production service to a large organization. (Most video production owners who sell to large companies talk about how much money the organization can make from their work, but... believe it or not, this is the worst way to pitch your service. Here' what they really want...

How important a good website is at communicating and articulating a message with your target market. A great website should build trust and articulate in a way that will create an enormous impact on your target market. Just because you can, doesn't mean you should.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

FACT: every business owner wants more freedom, more time, and more money.Another Fact: as a business owner, there's really only one way to achieve that, and that's what Den talks about with today's special guest Dave Jenyns.Dave is the author of the highly acclaimed business book titled SYSTEMology and... one helluva sharp businessman. In this episode, Den gets Dave to spill the beans on how he managed to create more freedom, time, and money with his video production business. Dave believes any business owner can do the same by following a few basic steps.But first...Here's a sneak peek at what you'll hear:How does a guy who's clueless about all things video production successfully build and sell a video production business? Well, Dave Jenyns did just that, and he reveals how he did it at 1:00Proof that technicians are highly overrated when it comes to running a successful business. - 1:25An insider tip for selling your video production business, or any business, for that matter.

Bringing together a team of incredible people can help you expand your business. Create a success-oriented business culture and allow your team to grow. Listen up and learn how to create more opportunities and scale your business.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today... Den chats to an old palsy-walsy named Nick Bell. Nick's a fiendishly good freelance videographer who's just got back from a gig that's almost every videographer's wet dream - filming at the Olympics.Here's a sneak peek at what you'll hear:A “30-second breakdown” of Tokyo's Olympic diving camera set up. - 4:00Nick's “down-n-dirty” years. (Hear about Nick's humbling experience when building up his videography career as an Englishman in New surroundings, namely, Australia. - 6:00)Two sure-fire ways videographers can keep the work rolling in. (These two ways aren't anything you haven't heard before, however, most videographers could dramatically improve upon these two ways. - 7:00)How Nick was thrown in the deep end filming the Olympic diving. (No, no, not literally, although that would have been a good story, too. Hear this at - 9:00)Nick's goofs, blunders, and screw-ups while filming the springboard divers. - 10:00The "fake" medal ce

Do you know why you're doing what you're doing? The power of purpose is similar to the energy of light magnified by a magnifying glass. The more control you have over who you work with, the more fulfilling your business life will be.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today... Den talks to tax expert Blake Jenkins. Blake is the senior account manager at Count Out Loud - an accounting firm that serves the film, media, and creative sectors. If you're a video freelancer or owner of a video production company, this could very well be the most profitable episode you ever hear.Here's a sneak peek at what you'll hear:Why paying more tax is a good thing. - 0:45Why Tax accountants shake their heads and roll their eyes when small business owners spend money to save on tax. - 2:203 critical questions to ask before making a business purchase. (Spending your business dollars without knowing the answer to these three things is almost like throwing your money off a cliff. - 3:00)A dopey thing many business owners do when seeking tax advice. - 3:30The dunderhead's guide to managing your tax. - 4:00A sneaky (and 100% legal) way to reduce your tax bill that probably 95% 0f business owners aren't taking advantage of. - 4:10The laymen's guide to understanding the

Do you have any objectives that you think are too difficult to accomplish? Listen up and discover how a helping hand can help you achieve your goals more quickly.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today... Den breaks down a very sophisticated (and powerful) marketing concept - making it caveman simple to understand and implement.Here's a sneak peek at what you'll hear:Legendary copywriter Eugene Schwartz's ingenious marketing insight that even some pro marketers don't know, much less understand it. - 1:00The dumb mistake almost every business owner makes when creating their sales and marketing messages. This blunder is committed before they even write or speak a single word. - 1:30A certain segment of a market that needs very little information to decide whether to hire your service or not. These people are the very best people to market to. - 3:10A quickie idiot's guide to writing effective sales and marketing messages. - 5:20Obnoxiously good marketing advice for turning skeptical prospects into eager clients with hearts full of trust. - 6:00Why building an email list is a complete no-brainer. If you're not building an email list of interested prospects, then you're

Today, I'm going to discuss how well subscription video packages work. Listen to this episode to learn how to avoid the pitfalls you may encounter along the way.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today...Den talks about one of the most exciting, glamorous, and thrilling topics you could ever imagine. What is this amazing topic? It's this: strategic business planning. Huh? You think that intro is full of hyperbole? Okay, I don't blame you for thinking that, but I would hold off judgment if I were you. Trust me, if you haven't heard Den talk about strategic business planning before, you, my friend, are in for a real treat.You see, the information in this episode has the potential to turn around struggling businesses and help successful businesses as much as double, triple, or even quadruple their business profits.But first...Here's a sneak peek at what you'll hear:How to use an ordinary notepad to increase the odds of you achieving your business goals. - 3:00A completely counterintuitive business planning strategy for overworked business owners. - 4:10A dumb mistake even highly intelligent business owners make when strategizing and planning. - 7:00Proof that business planning is

Do you know what you're worth, or do you always doubt yourself? When you can tell people what you charge without hesitating, it shows you're completely aware of your worth. It indicates you recognize your value and respect yourself enough to ask for it.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today...Den slides his jab about all things business scaling and leadership. Den believes the two go hand in hand when it comes to scaling a business, and... on this topic, Den knows whereof he speaks.Here's a sneak peek at what you'll hear:"I wanna grow my business but I don't want to have any ----- !" Can you guess how that sentence ends? Listen in at 1:20 to find out. (Barely a week goes by where Den doesn't hear this gripe come out a video freelancer's big yap.)What's more rare? (A ) A video freelancer who's successfully scaled his business as a one-man-operator, or (B) rocking horse shit?  Answer: A  (Hear about this at 2:25)A "9-letter word" starting with "A" that's perhaps the most misunderstood and little-used business practice today. (HINT: Gary Vee talks about this business practice almost ad nauseam, and rightly so.  - 5:00)Why hiring workers from countries such as the Philippines or India is a win/win. - 6:10Insider outsourcing

Today...Den gives a mini crash course in creating rock-solid and reliable-as-the-sunrise business systems. If you want to know about proven and battle-tested business systems that make businesses more efficient, more stress-free, and more profitable, then click on that play button.But first…Here's a sneak peek at what you'll hear:The little-talked-about reason why most video freelancer's business numbers rarely ever increase or decrease more than 10 percent each year. - 2:15The case for making yourself less relevant and less visible in your business. - 3:00When exactly to start thinking about creating systems for your freelance videography business. Is there really a right time and a wrong time? (You bet! Listen up at 3:10)The “S&D” secret to business freedom and profitability. (No, this does not stand for "sales and distribution" or even "search and destroy". - 4:15)The “7-letter word” that is the very backbone of every successful business. - 5:00Den's "smooth

Are you planning to consistently grow this month? Goals are effective because they direct attention to attaining desired outcomes. Continue to build your business by listening to this episode.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today...Den interviews Jaimee Maree who is the founder of Savvy Copy - a direct response copywriting agency. Ah, so what? Here's the so what: If you want to know how to turn your website visitors into paying clients, then listen closely to this episode, because Jaimee reveals nitty-gritty details on how to do just that.Here's a sneak peek at what you'll hear:What the hell is copywriting? ... and why you should care. - 3:00Why probably 99% of video freelancers who write their own website copy are “penny-wise but pound-foolish”. - 5:25The backasswards thinking of business owners who write their own website copy. - 6:00You know your product better than anyone else, so... you should write your own website copy, right? (Not so fast, Tiger. Listen, there is a reason why the most successful video production companies in the world outsource their copywriting, and it ain't because they're too busy. Full story at 7:45)The “logical fallacy” of business owners who think they should write their ow