Video Business Accelerator Podcast

Dear listener,There are two types of videographers who should listen to this episode: (1) those who feel under pressure and can hear the wolves at their door, and (2) those who are sittin' pretty but want to take their business to even higher levels of success. Here's a sneak peek at what you'll hear:A “2-minute marketing trick” any videographer can use in the month of November to help keep business rolling in the door during the notoriously quiet months of December and January. – 1:30The one & only time having a lean period in business is a good thing. - 3:00Is Cold outreach in December a good idea or bad idea? (Hear Den's thoughts at 3:20)The REAL reason most video production owners' Decembers and Januarys are leaner months. (And, what you can do about it. - 5:20)How to appreciate your current business situation when you're not enjoying your current business situation. (Hear this simple but powerful mind trick at 6:30)The surprisingly simple "Environment" secret f

Are you innovating within your business? It costs way more to acquire a new customer than it does to retain an existing one. So, think about how you can improve and engage your clients on a deeper level so they won't leave you. Businesses that fail to innovate, die.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Dear listener,Is all this talk about "purpose over profit" just fluffy sentiment... or... could it be the secret to great profits? If you're in the video production industry and the above question interests you... well, what are you waiting for?Oh, you wanna know a little more about this episode? That’s fair enough. Alright…Here's a sneak peek at what you'll hear:Why value-driven businesses attract new clients like bees to honey while most profit-driven businesses have to hunt down new business like hungry wolves. - 1:00How focusing LESS on money can make your business MORE of it! - 1:20The videographer's guide to creating a winning culture in their business. (Building a team that's motivated, energized, and happy is as harder than Chinese algebra, but the advice Den gives starting at 2:25  is sure to help.)How having a value-based business can make dealing with your clients an absolute pleasure. - 2:50How having a profit-first based business can be one of the quickest ways

Onboard the client properly. Communicate the proposed timeline but also articulate the delays that might have an impact later on. Talk about how you like to communicate including what the milestones are. To help clients understand, ensure you have clear communication, a clear process, and a clear system.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Dear listener, Everybody has business goals but not everyone achieves them. Why is it that some do and some don't? There are plenty of reasons, but one major reason (perhaps the biggest) is revealed in this episode.Here's a sneak peek at what you'll hear:The single biggest bottleneck in your business, or anyone's business for that matter. (HINT: you can find this bottleneck in any bathroom. Just walk up to the sink, and lookup. - 1:05)A quick crash course in the 5-stages of business. (And... how knowing this can help you make smarter and more profitable business decisions - 2:00A nincompoop reason to stop advertising. (I'm sure you wouldn't stop marketing your video business for this reason, but if you have... you should get out your crayons and write down the advice given at 2:40)A shockingly good business maxim you should tattoo somewhere on your body or at least on your office wall. - 2:50Advice for video freelancers who aren't sure how to price their services. - 4:10A to

It's about discussing business growth and expansion from different perspectives on the benefits of one over the other. It's bringing together like-minded people to add more perspective and value to solving problems. This is the power of a mastermind.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Dear listener, you're in for a real treat. Why? Here’s why: Den interviews a grizzled veteran in the video production industry, namely, Chris Schwager. Mr. Schwager generously shares many secrets of the trade he's picked over 20 plus years in the trenches.But first……here's a sneak peek at what you'll hear:Being ahead of the curve in business is always a good thing, right? (Nope! Not always. Sometimes it can backfire as it did for Chris in 2019. Hear Chris tell this rough story at 5:50)Proof that “assumption” is the mother of all screw-ups, especially in a business context. - 8:40Hear the #1 secret to sales at 11:08.  (This may sound ridiculously simple when you first hear this, but this is where the magic happens. Selling becomes child's play when you start doing this.)The “6-word sales” secret you should tattoo on your body. - 16:59 - exact enough?The videographer's dilemma: to edit or not to edit? (Sometimes it can be far more profitable not to edit. Hear one such time at 18:10

Identify all the possible avenues where videos can be used to connect to customers. Be the alpha and stand out as someone who's clearly done more work than anyone else on the scene and providing not just a video service but also a sense of partnership. Businesses that adapt to a more holistic approach will win the game. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Dear listener, this may be the most valuable episode yet. If you follow the business advice Den freely (he could charge thousands for this information) gives in this episode and apply it to your video business, well, heck... unless you're beyond all help (and that’s not you), you can't help but start making bigger profits.Okay, here's a sneak peek at what you'll hear:What business owners can learn from the Humpback whales' migration journey. - 2:00FACT: humans are far superior to animals due to our intelligence and creativity, however, animals do have one instinct humans don't... and it's this lack of instinct that causes most humans to be caught with their pants down financially speaking. - 4:00An almost stupid obvious (yet overlooked by most people) goal-setting tip that can dramatically put the odds of achieving your goals heavily in your favor. - 5:45A top-notch formula for goal setting you'll love, especially if you have trouble setting and executing your business

You have to take profits. You have to enjoy the fruits of your labor. It's one of the treats and thrills of running a business. It's self-care. If you don't celebrate some of your success, you won't be in the right headspace to grow.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

In this wicked good episode, Den delivers a mini-seminar on how to systemize your video business, and... do it in a way that won't leave you wanting to take a bath with an electrical appliance.Here's a sneak peek of what you'll hear:A caveman explanation of "scaling" a business. - 0:45The litmus test for knowing if your video business is sellable or not. (Sadly, most buyers wouldn't touch the majority of video businesses with a 10-foot boom pole. Here's why... - 1:10Did you know News Corp recently acquired a major stake in one of Australia's leading video production companies? (Ah, so what? What's that got to do with the average videographer? Here's what... - 1:55)Den's always banging on about systems, isn't he? (Well, here's proof Den walks the talk. - 2:50)A big juicy benefit of having a systemized video business. - 3:10The “cognitive dissonance” of the average video business owner. - 4:20Den swiftly slays a common myth about systemizing a bus

Sometimes, the simplest strategies are the hardest to implement. Without strategic planning and goal, everything is going to be a mess. Focus on what you can control to build rhythm, habit, and consistency. Be clear on what you want and focus on it. All these can lead to success.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

In this ridiculously good episode, Den obliterates every excuse in the book for not being productive and for feeling overwhelmed while running your business, and... gives a ton of proven and battle-tested methods, tricks, and strategies to overcome a lack of productivity, disorganization, and overwhelm.But first...Here's a sneak peek at what you'll hear:A dead giveaway that you lack systematization in your business. - 0:50The #1 reason why most small business owners feel more overwhelmed than a one-toothed man in a corn-on-the-cob eating contest. (And, what to do if you're one of them. - 1:00)When focusing on improving your "technical" abilities in your business is a BAD idea. - 1:50What the "freelance curse" is, and how to make damn sure you avoid it. - 2:20A disturbing fact: according to professor Tom Jackson from Loughborough University, 92% of employees become stressed when they receive and read an email in the workplace. (Ah, so what? You're a freelance videographe

Can people trust your company? Are they going to get what they need and not end up with something overly creative or overly ambitious? This is where relevance comes in. It's very important to understand who you are talking to and know where they are at on their buying journey.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

If you, dear listener, could click your fingers and magically have your life the way you want it, how would it look?Surprisingly, if you ask the average person what success looks to them, they'll look at you like a dog that's just been shown a card trick. They have no real clarity about what success would look like to them. And that's probably why most people don't live fulfilling lives - they don't really know what success means to them.Bottom line:If you feel like you need help with getting clarity on your own definition of success, then maybe, just maybe, this episode will help you find that elusive clarity.Here's a sneak peek at what you'll hear:The “double-edged sword” of chasing after financial goals. - 2:00Den's 20-year goal. - 3:55Den's "wins and loses" on his way to achieving his ultimate goal - moving from jolly old England to Queensland, Australia. - 4:00Why many financially successful people still work like dogs. - 5:45Dirty tricks our brains

Not every season needs to be a sprint to finish. Not every season needs to be a hard drive on sales. Sometimes you have to slow down to speed up. Having a team and taking some time out helps enormously and gives you time and space to think strategically.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today, Den brings back systematization guru Dave Jenyns. If you are looking to systematize your business or hire a new team member or virtual assistant or... you just want to streamline your business and maximize your profits, then don't miss this one.Here's a sneak peek at what you'll hear:A completely irrational (yet very common) reason why many video freelances refuse to hire a team or even just a virtual assistant. - 2:20A stupid obvious way (but hardly anyone does) to shortcutting your way to successful hiring. - 3:15Hands down the faster, easiest, and most effective ways to systematize your video production business.Den's "freelance-friendly 3-step method" for systematizing your video business. - 3:50A low-risk (and cost-effective) way to hire a team member for your video business. - 4:10Where to find some of the best virtual assistants money can buy. (This country mentioned at 5:00 for some reason produce world-class virtual assistants and… it won’t break the bank to hire

The 8 steps to scaling your video business are the skeletal structure of a high-performing business. If you build this up in the next 7years you will have a really solid business which is something that is saleable or if not, will provide you with an incredible income while doing whatever you want.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Are you a filmmaker who does their own bookkeeping?If so, this episode may just be the most important thing you hear in regard to your business's accounting and profitability.Here's why: Den gets the privilege to chat to tax expert Blake Jenkins who specializes in helping business owners in the creative, film, and TV space. This one could truly help fatten your piggy bank, save you time and money, and keep you out of legal hot water.Here's a sneak peek at what you'll hear:The single most important thing to get right when doing your own bookkeeping. Sadly, most business owners screw this critical part up right proper. - 1:10Horrible (and costly) blunders many small biz owners make with their bookkeeping. - 1:30Nasty bookkeeping "blind spots" that trip up many a small business owner. - 2:00How tax experts can tell if a bookkeeper really knows their onions or not. - 4:20How using low-tech and "user-friendly" accounting software can come back to bite you. Beware of these pi

What does success look like to you? What are you aiming to accomplish with your company? Strategic planning is an important element of growing your business and reaching your personal goals. Listen to this episode and start preparing for the final quarter of 2021.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/