Video Business Accelerator Podcast

All entrepreneurs in the video industry want to improve. However, when given the resources to invest in personal development, many prefer to spend money on gear instead of self-improvement. In this episode, we'll look into why investing in yourself should be a top priority for anyone serious about improving their careers. Joining us in this episode is Chris Schwager from Ridge Films.Chris Schwager continues from where we left off in the previous podcast by discussing his insights in turning fresh film business owners into seasoned film entrepreneurs. Through his experiences with Ridge Films, we discuss mindsets that can help anyone improve their performance. We also highlight the role of communities in fostering your success. We also talk about how cooperating with your competitors can benefit you both.Here’s what you can learn from the episode:Why a community can give your business the support it needsThe key to success isn't just making videosBusiness coaches will propel your growth as an entrepre

There are no shortage of video production companies chasing clients. So how do you stand out and offer the market what they need.  There is a growing trend of ‘Video Marketing’ where you not only shoot and produce the work but advise on campaign strategy and in some cases help with implementation. Today, we are sitting down with Chris Schwager from Ridge Films in Sydney. Chris is a prolific figure in the field of video marketing & production. He is a highly regarded video marketing advisor for small businesses and medium sized companies. He walks us through important points as to how video fits in to the  marketing and sales activity, return on investment, and building strong relationships with your clients.Here’s what you can learn from the episode:Things you need to know about building a video production company that helps with strategy and how to get the most ROI for your clientsLearning about business sustainability, focussing on marketing outcomes, and overall management of your businessEmpowering bu

Taking part in business and marketing events can be a step out of the comfort zone for some people. However, most of the time, the leap of faith can have a huge ROI for you and your business. In this episode, we’ll be looking into the power of investing in business events with the help of Charley Valher from Valher Media.Charley Valher was the very first guest on the show and is an avid supporter of business events. Together, we'll discuss how events can help in networking, getting valuable advice, and professional coaching. He'll be sharing experiences on how these events can change your outlook as a business owner and as a person.Here’s what you’ll learn from the episode Getting the opportunity to form relationships with associates that you meetWorth of investing money in business and marketing eventsHaving a platform to expand your network, nurture relationships, gather clients and garner more knowledgeThe sense of connection and support that a business community can giveGetting more value and a

The production company landscape is evolving — from content creation to production strategy. In the past, clients only wanted to see a video output; however, their goals have changed in this era. They want to know how these videos can impact their business positively. They also want to translate these investments to sales and brand awareness. In this episode, we have Ben Amos discuss how he and his company were able to transform their production strategies. His experience as an owner of a video production business in Queensland, Australia for 12 years helped him spearhead this change. After six years of being in the production industry, he decided to expand his knowledge and enter the world of the combination of online video and marketing. Thus, the emergence of his video strategy company. What You’ll Learn From This EpisodeVideo production company vs. video strategy companyHow passion can contribute to the advancement of your fieldStrategies to create videos which can produce high returns on investmentsThe e

A lot of business owners are afraid of delegating tasks to their employees. They are worried that someone might screw up and affect the business operations as a whole. Believe it or not, the inability to give your employees accountability in the workplace and controlling their every move will only lower their employee engagement and productivity.  In this episode, we will be discussing strategies for the best company structure and delegation techniques that will enable your business to scale.  What You’ll Learn From This EpisodeThe downside of having autonomous control over projectsWhy being the jack-of-all-trades is inefficientProper delegation requires proper systems and processesThe main secret to delegation is consistent communicationManaging people vs. leading peopleWhy shared values are vital in the workplaceWhat is draw.io?The ins and outs of creating an organizational chart and integrating tailored job descriptionsSetting up key performance indicatorsWhat it means to scale the companyResourcesThe Art

Interest does not automatically generate a commitment to buying your products or services, and many companies find it hard to bridge this gap. Even fewer manage to establish a concrete sales process.What they don’t realize is having a predictable sales process removes a lot of uncertainties in your day-to-day business. In this episode, we will be exploring the process of converting people showing interest in your business into paying customers. This process will help you build consistency and predictability around your company. What You’ll Learn From This EpisodeWorking out the structure of your sales processNurturing a cold inquiry into a hot saleWhat is CRM?Managing customer relationships in stagesThe difference between talking to a previous client versus a cold inquiryIncreasing closed deals through immediacy and automationUsing patterns of behaviour to address customer concerns with a ready scriptMore sales conversions mean more information to refine your sales processBeing bold in your marketing upfrontW

Believe it or not, the more established your subscription process is, the faster your revenue inflow will grow. This claim was backed up by today’s guest, Geoff Anderson. Anderson is the owner of Sonic Sight, author of Shoot Me Now, and is now in the works to release a new book called Watch Me Now. Geoff is back with us for a second episode to discuss subscription models. He cites his real-life experiences in producing and leveraging subscription-based video services to boost business and maximize the return on investment. If you want to find out what worked for him, make sure to listen to this conversation. Rest assured that you won’t leave empty-handed from this episode. What You’ll Learn From This EpisodeThe reality of a business’ rollercoaster ride performanceConstant content translated to repeat clientsHow customers respond to packages, discounts, and dealsWhy building a content library is vital for all businessesHow to converse with demanding clientsThe importance of drafting a proposal in closing a dea

Filmmakers often struggle with the concept of having a niche. They worry about not having a diverse client base. However, that should not be the case. Focusing on a niche does not mean you can’t work for other clients or further grow your client base. In fact, it’s something you can use to your advantage.In today’s episode, we will be joined by Geoff Anderson from Sonic Sight. Our guest started his video business in 1993 and managed to go with the flow of the industry for the past 20 years. Besides being successful in the video making industry, Geoff is also an author. He wrote Shoot Me Now: Making Videos To Boost, and the soon-to-be-released follow-up book Watch Me Now. He will share with us his marketing strategy, which saved him a lot of time and money.What You’ll Learn From This Episode:What are the biggest fears in the video making industry?Did Geoff also experience the same fears and anxieties?Are there any channels working around with multiple schools? How do you handle that?The importance of books as

Most marketers see generating leads as a simple task. However, searching and collecting these details are much more complicated than waiting for these companies to find your content. In this episode, we’ll cover the basics of creating a system for generating leads - from converting inquiries to sales, following up customers, conducting email marketing, and researching.What You’ll Learn From This Episode:Knowing the strategies of your competitors and how your unique selling proposition can overpower theirsHow to capture data on your websiteCreating a good system for filtering website trafficThe importance of solidifying your business purpose into a sentenceWhat are quiz funnelsProperly defining your niche verticallyFollowing up through automated email softwareFacebook VS LinkedIn VS InstagramResources“Email Marketing Rules” by Chad S. White“#GetSocialSmart: How to Hone Your Social Media Strategy” by Katie Lance“Performance Partnerships” by Robert GlazerConnectBusiness for Creatives PodcastVideo Business Accele

Educating your target market is a critical step in providing value and becoming a trusted advisor to your clients. Today I share Video Growth Accelerator 3.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

The secret to healthy client relationships with Rochelle MorrisSupport the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

The power of quiz funnels to generate leads with Brian CassingenaSupport the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Email Marketing is DEAD with Brian CassingenaSupport the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Growth Accelerator 2 - Focussing on a single target marketSupport the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Growth Accelerator 1 - Getting clear on your WHY?Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

One filmmaker's journey from Zero to $50k in 3 months with Gareth CarrSupport the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

The Million dollar question? What Camera would you buy today with Mick JonesSupport the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Adopting the Content Model of production with Mick Jones from Filthy Looks Films in SydneySupport the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

The Video Business 10 years on from the DSLR Revolution with Mick Jones of Filthy Look Films. Mick and I started a podcast in 2012 that ran for 17 episodes. Now he's back!Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

These are 5 life-changing Business books all video business owners should read. They have each had a significant impact on my mindset and am certain you will benefit too.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/