Enterprise Marketer Podcast - Conference

For B2B marketers, one of the most dismissed social networks in a strategy, yet most popular and fastest growing, is Snapchat. In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea. Carlos answers many questions about the platform, who should be using it, why people find it valuable, and just how flexible their advertising tools are. During this show, Carlos used Facebook Live to stream the recording to his audience, much like Christoph Trappe did during his episode at Content Marketing World. If you think these live or recorded moments in life are something we can ignore as marketers, this show is for you. While your whole marketing strategy should not revolve around it, we discuss some clear areas where almost every B2B company can take advantage of Snapchat today.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@ent

Samantha Stone is one of the most excited marketers I have meet to talk about the issues of sales and marketing, that after you meet her, the excitement is so contagious, you want to go out and put her words into action. In this show, Samantha shares some of the thoughts and concepts she wrote in her new book, Unleash Possible. In it, she gets into topics like measurement, account-based marketing, steps to bring the conversations with management to the next stage, and the issues between sales and marketing. One of my favorite quotes in the podcast from Samantha was, “More leads is not the answer. We need more opportunities.” Leads, qualified or not, still need engagement from the marketing team and the idea of handing off them is no longer acceptable. We need to work together with sales to ensure the customer has the right information, when they are ready, to make the best decision for them.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your t

Michael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had several changes in his career over the past few years. In this episode, we dive deeper into what the transition was like to go from a big enterprise, then to a smaller company, and now his latest move, starting the Marketing Insider Group. He describes how his book, The Content Formula, came to be and gets into a new book idea he has outside of the genre of marketing. Instead, he hopes to deliver value around corporate leadership. In his final thoughts, he gives some advice for the struggling marketer trying to get a content marketing effort off the ground.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-25-michael-brenn

Ann Handley sits down with us at MarketingProfs’ B2B Forum to discuss her latest book, Everybody Writes, and why slow marketing is a practice you should consider in 2017.I cannot thank Ann enough for the impact her content has had in my life. In fact, it is the perfect case study of how to market well to a person and have them become a part of your audience and your customer base. Listen to her considerations of the reader in advance, and how the book comes from a desire deep in her life that she had to get out. These massive pieces of content that are considered by some masterpieces don’t just form out of mid-air. During the interview, Ann described the how she used other author’s work as guides she used along the way, such as E.B. White’s, The Elements of Style. Later in the show, we discuss the idea of Slow Marketing. In this approach, you slow down your marketing efforts to make sure there is true value delivered. I love this concept and see it ushering in the conversations we will have as modern

I love it when I get to sit down and chat with Andrea Fryrear about Agile Marketing. It is one of the reasons I saved this show for the last from Content Marketing World 2016. In this show, Andrea and I discuss the state of Agile Marketing and her new community, the Agile Marketer. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-23-andrea-fryrear/ Additional Links:• iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 • Sharable Url: http://emktr.co/2fuAN1x • Twitter: https://twitter.com/andreafryrear • LinkedIn: https://www.linkedin.com/in/afryrear • Corporate: http://www.foxcontentltd.com/• The Agile Marketer: http://theagilemarketer.net/

We all have to deal with change in our companies, but when it happens inside our marketing teams, it can be very hard. In this show, Jennifer Harmel, Executive Vice President at Annuitas, shares with us on how she helps her enterprise clients come up will a great strategy, create amazing content, and optimize it for success. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-22-jennifer-harmel/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2f4wCGc •Twitter: https://twitter.com/JenniferHarmel2 •Annuitas – Twitter: https://twitter.com/_ANNUITAS •LinkedIn: https://www.linkedin.com/in/jennifer-harmel-4117273 •Corporate: http://annuitas.com/

On this show, Corey Morris, Director of Digital Strategy at ER Marketing discusses some of the changes in SEO we have seen over the last few years and why it is important as SEOs to start to consider strategy. Corey and I go back a few years as he is not only a friend, but our offices are only 100 yards apart. Corey is one of the best SEOs I know and I can’t wait to get my next chance to talk to him about the changes coming in January.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-21-corey-morris/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2eXuKPj •Twitter: https://twitter.com/coreydmorris •LinkedIn: https://www.linkedin.com/in/coreymorris •Corporate: http://www.ermarketing.net/

Andrew J. Herkert, Chief Revenue Officer, and Sam Annala, Director of Business Development of TruScribe join us at Content Marketing World to share their insights on video marketing and the use of animation. Starting with a one-man whiteboard video company, TruScribe has grown into a diverse company with software and services for their customers. We continue to hear marketers need to embrace storytelling, as well as the need to drive engagement with new media types. Video marketing is an amazing way to create engagement, and now live action is not the only way we can do it. Now, we have research that shows we can communicate better with these different forms using iconography, color, and motion. Throughout the show, Andrew and Sam share their stories on how TruScribe helps their clients tell more engaging stories.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-20-truscribe/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterpri

Matt Heinz, President of Heinz Marketing, joins the show at Content Marketing World to talk about 50 essential content marketing hacks that marketers can use today to make your efforts work better. In this show, we start off the conversation on how to be agility in marketing can help lay the framework for adopting the tools he suggests. Throughout the rest of the show, we learn why Matt is so excited about the field of marketing and sharing his thoughts with others through social media, writing, podcasting, and conference presentations.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-19-matt-heinz/More Links:https://twitter.com/HeinzMarketinghttp://www.heinzmarketing.com/https://www.linkedin.com/in/mattheinzPodcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Like many of you, I have always been fascinated with flight and the craft of aviation. There is something about that run across the runway and that moment of liftoff. In this show, Mike Turner, Senior Marketing Manager at Textron Aviation, tells us all about the approach he takes to market to pilots, businesses, and the other personas at Textron.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-18-mike-turner/More Links:https://twitter.com/av8r2000https://www.linkedin.com/in/mikedturnerPodcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

To say things have changed a little for Pamela Muldoon in 2016 would be an understatement. She has a new home, new town, new career path, and a new outlook on her podcasting. In this show, Pamela and I discuss marketing automation, helping attract leads for our clients, alternatives forms of content than traditional blogs and articles for content marketing, what it means to have a hobby of marketing, and of course, podcasting. Pamela also mentions her ambitions of launching two new podcasts, one for voice professionals and another daily content strategy podcast.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-17-pamela-muldoon/More Links:https://www.linkedin.com/in/pamelamuldoonhttp://pamelamuldoon.com/https://twitter.com/pamelamuldoonPodcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the most important aspect of content marketing. You can have great images, amazing video, but the story gets told with the written word. As we get into the show, we learn more about looking at copywriting as storytelling when you approach reaching your audience. There are tons of amazing takeaways during this interview, and we hope you enjoy.

Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets to the members, through many different mediums and tactics, on a consistent basis to keep enrollment high and the value of the organization strong. In this show, I chat with Ira about his digital, social media, print, and podcast strategies. This interview is a great case study of someone who is doing a great job at deploying a content marketing strategy.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-15-ira-apfel/More Links:https://www.linkedin.com/in/iraapfelhttps://twitter.com/IraApfelhttps://itunes.apple.com/us/podcast/afp-conversations/id1156526674?mt=2http://www.afponline.org/publications-data-tools/publications/afp-exchange-magazinehttps://youtu.be/j_l9qqgqPe4Podcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Jessica Best, Director of Data-Driven Marketing at Barkley, is one of my favorite Kansas Citians who is my go-to podcast guest because of her depth of knowledge. Jessica joins the show to talk about data-driven marketing with a focus on email. There are so many tips, and tricks are in this episode from Jessica, and if you are an email marketer, this one is for you.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-14-jessica-best/More Links:https://www.linkedin.com/in/jessicalbesthttps://twitter.com/bestofjesshttp://www.contentmarketingworld.com/speakers/jessica-best/Podcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

To say Nicole Smith's role at Dell is complicated would be an understatement. Like most companies that have grown rapidly, Dell has seen a lot of mergers and buyouts. As these teams come together, Nicole gets to be a part of making the efforts work together as well. Since Dell has a very mature team of Content Marketers, they get to drive beyond email subscribers and online articles and get into new areas where content integrates with context. In this show, we get into the idea of experiencing content in a new way, the integration of engineering and marketing, and how the marketing team gets scrappy at Dell.

Laura Creekmore, President of Creek Content, joins the show from Content Marketing World to talk about her approach to content strategy. At the show, Laura taught a Content Strategy 101 workshop to help teams get started on the right foot with a documented strategy. Laura gives us some great insights to content governance, strategy, and the basics of knowing your audience and business goals. We love the advice Laura gives when she says, "You don't need to ask permission to practice your craft." You were hired to be the marketer, and you know how to practice the art of marketing, so go out and do what you know is best.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-12-laura-creekmore/More Links:https://twitter.com/LauraCreekmorehttp://lauracreekmore.com/https://www.linkedin.com/in/lauracreekmorePodcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Buddy Scalera is a very unique person. Not only does he have a passion for understanding content strategy in healthcare, but he also is a freelance comic book writer for Marvel! In the world of comic books, or graphic novels, the images shown help drive your imagination, internal narration, and lead you to define the story your way. As content marketers, we too can harness this power of story to drive not only textual content, but using visuals like photography, illustrations, and video to enhance the story. In this show, Buddy shares some of the wealth of knowledge he has on the art of telling stories and gives us some great examples and ideas on how to get started. He drives home the idea of learning outside of the practice of marketing and adopting a "side hustle" to sell your ideas and creativity while testing concepts for marketing. Near the end, Buddy shares one piece of advice we all can take away from, and I want to point out specifically: Stop talking at your customers and start listening to t

Ardath Albee is my favorite resource when it comes to persona development and the customer journey. The main reason is her depth of knowledge on the subject, but I like her, give it to you straight, approach to education. In this show, Ardath and I talk about the need for personas and how marketers can start creating effective personas for their content marketing efforts. Ardath gives some great examples of how to build content that is engaging with your personas and how to measure where the customer is in the journey, based on a comprehensive plan of attack.

I love every opportunity I get to sit down and chat with Carla Johnson. She is a wealth of information about customer experience and is very much in tune with the challenges marketers face today. In this show, we start the conversation with the importance of ensuring the peers in your organizations understand the customer journey and are a part of the conversation. Then we get into what it means your commitment needs to be on your content marketing strategy. Carla says, "If you are only partially committed to that content strategy, it is always easy for something else to take a higher priority." Throughout the show Carla drives deeper into the components of a good story, the meaning behind a story arc, and how the Experiences Era of marketing is taking shape.

Rand Fishkin has to be the most engaging person on the planet who is talking about SEO. On this show, you get to take part in my own personal Whiteboard Friday, or interview, with Rand, the Wizard of Moz. We get into some great topics like content amplification, how the Northwest has molded culture at Moz, why it is important to embrace new voices in your organization to gain the benefits of diversity, and what content marketers should do if they are starting work today without a strategy.https://moz.com/about/team/randfishhttps://twitter.com/randfishhttps://moz.com/rand/