Uimpact Packaged For Growth Podcast

As your business grows, the last thing you’re thinking of spending your money on is a stylist, right? Wrong! Research shows that it takes 3 seconds for you make a first impression. Why would you risk losing thousands of dollars of new business over something as “frivolous” as dress? Join stylist Dionne Dean as she explores how hiring a personal stylist can increase your revenue and position you to bring more money into your business. She’ll also discuss the many ways to ‘fake it til’ you make it’ and why your business deserves for you to look the part .  

One question that I am often asked is, “How can I improve my profit margins?” I love this questions because we are in business to make money. However, often times you end up with a very expensive hobby that yields little to no results.  We are going to cover some key areas to look at when looking at how you can improve your profit margins.

Have you ever been in a position where you try to warn someone that they are headed in the wrong direction, but they refuse to listen to you? Better yet, they refuse to see the warning signs? It is hard to witness when those blaring warning signs are ignored.   However I want to outline some warning signs as to why your brand may not be growing in the way that you had hoped. This list is great for you even if your brand is growing? Why? It allows you to see trouble before it comes. Let’s dive in!

As a Branding and Marketing Strategist I find that it is often not the skills or talents that prevent someone from growing their business. The issues are in embedded in the mindset and perceptions that you have as an entrepreneur. It is so crucial that you recognize what may be hindering you from really and truly exploding in your business. Let’s delve into four of those now.

Someone once said, “People won’t remember what you said, but they will remember how you made them feel.” This is the core of an influential personal and business brand. The most powerful question you can ask yourself is, “How do I want people to FEEL when they experience my brand?” Let’s jump in and see why.

Alexis has had a love and a gift for numbers since a very young age.  She has both a Masters of Science and a Bachelors of Science Degree in Mathematics.  Alexis has been teaching/tutoring Mathematics for over 20 years.  She has been a college professor of Mathematics for over 18 years.  Alexis founded AMS Academic Solutions as a way to use her gifts of numbers and teaching to provide quality tutoring to those who have struggles with Math and other subjects.  AMS Academic Solutions provides individual tutoring, group, online tutoring, standardized test preps, and educational workshops for both teachers and students.   Three takeaways for listeners: ·         Learn how she has stood out in a market that is over crowded. ·         Under her 3 U’s to positioning yourself in your market. ·         Determine how to be unique in your mark.

Discover a new way of growing your business via networking events and in one on one meetings.  New approach.  New questions.  New insight.  New business.  Take the focus off of you and put it on them.  More THEM Less YOU  Three takeaways for listeners: *They will discover Pam’s ‘no pounce” approach to initiate conversation that can lead to new business at networking events.  Not the typical “So what do you do?” approach.  *Develop a ‘no pounce’ mindset to one on one meetings with potential clients that can deliver all a wealth of valuable information and help you close the deal.    *I will reveal one of the most important things you can do before a meeting that could be the sole reason someone chooses to work with you.

Having an effective business model in place is how you make money. However, so many entrepreneurs are running their businesses with ineffective business models that yield no results, frustrating income cycles, no or little new clients and the cycles continues. Listen to these 5 Business Models to avoid so that you don’t run into a never ending cycle of inconsistent results.

Believe it or not, no one actually buys your service. No one buys coaching. No one buys consulting. No one buys financial planning. So what do people buy? Well, there are, in fact, two things people buy. Listen here to find out.

Are you staying busy but not making as much money as you’d like? If so, you aren’t alone. Many women business owners try to do all of their own marketing to save money, when in fact; it ends up costing you more – from creating your own website to managing five different social media accounts. No matter what your budget is, you can get the help you need to focus less of your time on marketing and more on what drives you revenue. What you will take away from the session: Who should make up your marketing dream team  Where to go to find affordable, outsourced help while you are in start-up and growth mode for your business How to best lead creative-based professionals to get what you need on time and within budget The secrets that pros know that make their business development and marketing much, much easier    Website: www.TerraBohlmann.com    

If you would have told me years ago that mindset played a part in being successful I would not have believed you. Like so many I relied on my skills, reading business development books, attending live events and a good healthy dose of common sense. However, it was not enough. At each level of growth I kept facing new internal thoughts and struggles that almost stopped me from going to that next level. Now I know that some people reading this may wonder if this will be a little “foo-foo”. I get it, I was there. What I have learned is that the more I worked on my mindset the stronger I became as a business coach. This in turned allowed me to provide greater value and service to my clients. Here are the 4 mindset shifts you need to uplevel your business.

There is a saying that the “fortune is in the follow up”. That statement is so true! If you don’t have a consistent follow up system in place, you will leave potential business on the table. I see this all the time and I really don't want to see that happen to you. Before you listen to this podcast, ask yourself? How many times do you follow up with prospective clients? Do you wait for someone (not actively following up) to get back to you after they have agreed to review your information? Are you uncomfortable with reaching out to someone more than 1-2 times? Do you feel that following up is being pushy?   Following up is a system that is critical to infuse in your business if you want to start to see results in your marketing efforts.

Imagine that you are talking to a potential client and they say "no", they don’t want your service. How does that make you feel? First off, let’s be clear that a "no" is just a two-letter word consisting of "n" and "o". These are just harmless characters and yet we attach so much meaning to them and give them so much power over us. We think a "no" says something about us and that our services aren’t good enough. We attach so much power to a "no" that it sometimes paralyzes us. Let's look at how we can change the meaning of "no". 

If you are like me you know that content marketing is crucial to the success of your business. If you do not have strong and compelling content that attracts, influence, entertain and compel your audience to interact with you, then your marketing efforts will be futile. The entire purpose of content marketing is to establish yourself in your market, connect with your audience and drive more sales to your business. For your content marketing to be effective it has to be rooted in consistency and in the following four key areas. Let’s delve into four types of content areas.

Often times when you are running a business you get caught up in the activity of “doing business”. Yet you don’t see the results because you are busy being busy and not being productive. One key way to really ensure that you are being productive in all that you is to ask the right questions when it comes to your business.   That is what we are going to look at today: 7 Questions That Keep You Locked in Growth.

We all know that in order to have a business that is effective and sustainable you must have a clear brand and marketing system in place.  If you are not consistent with your branding and marketing it shows up in the results of your business. In business, there are 7 critical areas of marketing every successful entrepreneur must have in place in their business. If you want your business to run smoother, be less stressful, be more effective, and have greater reach, review each of the 7 areas that I talk about.     

Today we are going to go over one key aspect that can be hurting the direction of your marketing. You see the core purpose of marketing is to illicit a response from your ideal audience.   If your marketing is not generating the response that you were hoping for, then this podcast will help you quickly address that issue.   This one thing can truly block: How effective your marketing is It will affect how you position yourself in your market How your messaging is received and how your brand       

Social Media is no Longer a Novelty, instead it is a given and therefore, needs to be not only understood but fully integrated into Business Communications and Marketing. TAKE AWAYS: What makes 2014 Unique in regard to Social Media Understanding the Value of Social Media in Your Business Plan 3 Key Components of a Successful Social Media Campaign

  A few years ago I was meeting with a client and she was expressing how frustrated she was with her clients. She was upset with how they treated her. She was stressed out with how they handled their commitments with her. I shared with her that I had learned an invaluable success principle that has aided me in my relationships with clients. That timeless success principle is: You teach people how to treat you. You are the one that sets the tone in your business. You are responsible for being clear with your clients about what you will or will not accept.  This is where personal responsibility and accountability come in. You can’t blame your clients for not knowing your boundaries or your policies. You have to tell them so they know. This episode covers  four steps for teaching people how to treat you.

One of the big questions I get from new clients all the time is, “Why am I not generating new business? What am I doing wrong?” You know it is very overwhelming trying to decide what to do and when. I totally understand  that because I was there several years ago. I was spinning my wheels and not going anywhere at all.  I had to really understand what my market needed from me, and how they needed it. The thing is, if you choose the wrong marketing tactics you’re going to be pouring money down the toilet. Plus, the longer it takes for you to grow your business the greater the chance you won’t stay in business. This episode will explore various reasons as to why you may not be growing your business the way you would like.