Uimpact Packaged For Growth Podcast

In this episode we are cover 3 ways that you can build your email list. As you know that having an email list is vital is essential to the growth of your business and influence. 

So often in business we are told what we should do, where to market, how to approach clients, etc...and we lose a sense of creativity in how we approach the solutions we offer. This episode will focus on elevating the solutions you offer.  

One thing I hate to see are entrepreneurs that struggle with creating true profit in their business. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. Translation: 80% will crash and burn. Heartbreaking! I want you to be the 20% that defy the statistics. I will explain at least 3 root causes as to why 80% of entrepreneurs are not profitable.

We have all heard it said that branding is not about your logo, website, font size, etc. This is true. It is not about any of those things however those components do shape the perception of your brand. The reality is, is that your brand is rooted in your business identity. It is what you are known for in your industry, in the eyes of your clients, and what people think when they hear your name. So what do you people think and do when they see your brand?

I am going to say something that will probably have some of you giving me the side eye, or will cause you to raise your eyebrow. Ok here it goes. I think the Kardashian family are truly great examples of how to keep your brand relevant. I am sure many of you will say that I could have come up with a better example but let me share with you why I feel they are a good example and how that can apply to us. 

One of the most prevalent questions I hear from entrepreneurs is how do I really stand out. How do I really crave a space in my industry? How do I really create a unique selling proposition? These are the questions I wanted to address in this episode. I want to challenge you to look beyond the selling proposition and focus more on what really matters when standing out.

This is not the typical podcast on marketing, branding and positioning. I wanted to address a season in which each entrepreneur goes through that can be challenging and frustrating. 

We love to hear from you about topics you would love to see featured on our podcast. We received an email about around how to handle when a client does not respond to your proposals...after they have shared they were ready to move forward. Here is my response.

If you can’t tell by now (which I hope that you do), I love to create new and fun ways to engage my audience. Business should be fun and engaging. The more you keep things exciting, the more engaged you and your audience will be as well.     So today I want us to explore how to engage the “senses” to draw in your audience. I am talking about sight, sounds, taste, touch and smell. The formal name for using the various senses in your marketing is called Sensory Branding. You can use one or multiple senses to engage your audience.

There's a lot to say when it comes to how to do email marketing. We could talk for days about effective email marketing campaign tools, processes and how to set it up. However, none of that matters if you are not measuring the results of your campaign. Let's take a look at the metrics you should be paying attention to in your email marketing efforts. 

Does this sound like you? Do you find that you abandon your current projects to pour into a new project that you feel is going to be a winner. Do you find that you love to start new projects but you don’t always see them through to completion?  That is where the term "shiny ball syndrome" has come from. In this episode we will cover how you can avoid this "syndrome" that really is more myth than reality. Let's get to the root.

This dreaded question "Can I pick your brain?" is one that so many entrepreneurs dread and at times become resentful at times when asked. Truth is, most people ask this question from a really good place. So, I want to look at this question in a different way. In this episode I share how you can position this question in a way that enhance your business and you can help someone. 

Many people have great ideals that could develop million dollar businesses. However, most people fail to implement on their ideals. In this interview, Sheryl will share her ASK Method on how to move from have a great idea to actually implementing on that idea.

In this episode we focus on those 5 little words: Your Price Is Too High!. If you've been in business for any length of time, you've probably come across those particular five words at least once. In fact, if you're like most of us, you've likely heard them many times and counting.  We will cover several tips on how you can address the "Your Price is Too High" objection in a productive way.

In this episode we are going to address an ongoing frustration that I hear from entrepreneurs.  How do I keep my sales funnel full of clients?  So what can you do to keep your sales funnel full of leads, to ensure a consistent, reliable flow of revenues all year round? Listen now and we will cover several ways that you can implement to keep your sales funnel full.  

I have shared this often that what you put out there, you will get back. If you are looking for clients to make decisive decisions about working with you and not price shop for a long period of time, ask yourself whether you do the same thing to others.  An as entrepreneur you need to know whether you are someone who a potential client would want to work with. Maybe you have clients leaving or not renewing with you.   Maybe you are struggling with finding new business,  converting clients, closing those sales conversations, getting clients to pay on time, positioning your brand, etc…If so this episode is for you.  

The podcast was about changing your mindset when it comes to health and fitness.  Stop making excuses and start planning.  The key to getting to the point where health and fitness is a lifestyle is to go slow; it's a gradual progression.  No one person is the same, so ditch the cookie cutter diets and routines.   Also, get creative.  We will touch on using what you have in the home and on the job to get physical.

There is one simple thing that can lose potential clients fast. Once you have lost them due to this one thing, it is virtually impossible to ever get them back. You can also lose your current clients with this one simple thing. Not only will it cause your clients to stop using your services but they will definitely not refer anyone to you. That is the power of this one simple thing. This one simple thing is…listen to the podcast and find out.  

I am not sure about you but I love to look at processes and freshen them up. It is so easy to get stuck in utilizing the same systems, same programs, and the same approaches. Let’s reframe how you can look at your strengths, weaknesses, opportunities and threats from a branding and marketing perspective.  

  From Paralyzed to Productive Conquering perfectionism to reach your highest potential Perfectionism is one of the most common roadblocks to success, paralyzing us from taking action while creating anxiety, exhaustion and low self-esteem. Instead of being productive, we get stuck in a never-ending cycle of perfectionism-fueled procrastination that keeps us from getting things done. In this interview, Susan will share her ABCs of overcoming perfectionism to increase productivity and reduce stress.