Uimpact Packaged For Growth Podcast

We have all heard it said that branding is not about your logo, website, font size, etc. This is true. It is not about any of those things however those components do shape the perception of your brand. The reality is, is that your brand is rooted in your business identity. It is what you are known for in your industry, in the eyes of your clients, and what people think when they hear your name. So what do you people think and do when they see your brand?