Salon Owners Collective

Do you feel like recruiting great staff, god - even any staff - in the hair and beauty industry is just getting harder and harder?Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?But now, the tides have changed - and it’s not enough just to be hiring - you’ve got to be actively recruiting.  Pitching yourself as a great place to work for your dream team member so that she chooses you over the Salon next door. You’ve got to pull out all the stops - putting the right hiring messages in the right place at the right time - you’ve got to sell yourself to potential team members the same way you’d sell yourself to potential clients. It sounds exhausting but it doesn’t need to be, and it's a lot less exhausting than waiting for a miracle, right?Today on The Salon Owners Collective Podcast, we’re sharing our 110 hiring tips that will do just that - resulting in applications from your drea

What does it really mean to be a Salon CEO? This is a question that I personally spent the best part of 20 years working my way through when I owned my own Salon. And ultimately I landed on this: being a Salon CEO means taking control of both your business so that it facilitates your life and the life you’re working towards. Because as you’ve heard me say time and again we work to live we DO NOT live to work. It’s the very thing that possessed you to open your own Salon in the first place right? FREEDOM - to live your life on your terms. But how do we achieve this? It's a simple idea but actually, becoming a Salon CEO isn’t simple by any means and for me certainly it was a process of trial and error, mistakes, and constantly challenging my way of thinking before the secrets to becoming a Salon SEO finally revealed themselves to me. And today I’m revealing them to you too. Here are three reasons why you should listen to the full episode:Learn Larissa’s 3 secrets to being the Salon

As a business owner do you ever have bad days, but feel like you can’t let anyone know - you’ve just got to soldier through because you’re not just a busisness owner, are you?You’re a boss, a mother, a partner - people are counting on you to have your shit together.Often in the business world, we celebrate positivity, success and productivity so much that its easy to feel like other people don’t have bad days. But i’m here to tell you that they do - we all do - we all have bad days and actually, the more we suppress our stress and pretend like bad days don’t happen the worse it gets.Today on the podcast I’m joined by passionate, women's empowerment podcaster, Mihi Sorensen.  Self-proclaimed, Mihi is “obsessed with personal growth” (girl, same!) and empowering women to be their best selves and live their best lives, by starting a conversation about all things that impact women, including..How to handle bad days (like a bad b*tch.)Today we’re dismantling the “tabboo” of bad days - because they do

The next thing to go wrong, is going to send me over the edge.Do you feel like this sometimes?Well, you’re not alone - I’ve been there - and actually, every Salon owner I know has been there too.Because we’re not just Salon Owners, businesswomen, and ceative entrepreneurs - are we? We’re mothers, daughters, wives, friends - taxis, nurses, cleaning ladies, therapists - the list doesn’t end. But If there's something I love most about the industry I work in it’s this. Women helping women. So that's why I’ve rallied some of the smartest and most inspirational women I know - my friends, colleagues and fellow salon owners to bring you 10 secrets to living stress-free life. Because there’s no gatekeeping life hacks around here - i want you to be successful, I want you to master your inner CEO, and I want you to be STRESS-FREE. Here are three reasons why you should listen to the full episode:Learn the apps to download that will change your life. Today. Find out the stress-proof money manageme

When it comes to social media marketing, having a post go viral is the ultimate success story - right? And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK. Now, i know what you’re thinking - isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit... embarassing?Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram. Despite this, it is one of the least monetised social media platforms meaning you can get your content in front of potential new clients - for free. On today’s episode of The Salon Owners Collective Podcast, I’m joined by Tiktok marketing expert Talia Datt and she shares with us exactly how Salon Owners can utilise TikTok to go viral - and boost their Salons visibility and ultimately sales. With the golden formula to communicate with the right message to your audience - in just 15 seconds. Here are three

As a Salon Owner, have you ever had one of your team members tell you that they don’t want to be a salesperson? It’s a common struggle in the hair and beauty industry, because while sales is a vital part of running a Salon - most stylists and therapists don’t recognise it as a part of their job.But the reality is that it IS their job to make sales, whether that's an upgrade, a product recommendation or a rebooking.But how do we communicate this expectation with our team, and set them up for success when it comes to sales? In this episode of The Salon Owners Collective we’re talking about the power of workshops to improve sales in your Salon - and revealing the trick to reframe sales culture and get your team comfortable, confident and motivated to smash sales. Here are three reasons why you should listen to the full episode:Understand the 4 driving forces behind the “lifestyle effect”7-steps to implementing a more flexible and lifestyle-friendly Salon How to communicate the value of lifest

"Those Millennials and Gen Zs - they just don’t want to work" I’m you’ve either heard this or even thought this yourself as a Salon Owner. There is a significant shift happening in the hair and beauty industry - we call it, the lifestyle effect. It's a phenomenon where the next generation of hair stylists and beauty therapist are saying NO to late nights and Saturdays and basically demanding more lifestyle-friendly working environments. And while it might seem like kids these days have gone soft - the reality is that this phenomenon is actually a product of a society-wide shift. And there are several factors driving this shift - from the cost of living - to the impact of new technologies over the past decade and of course, the global pandemic. I know what you’re thinking; how can Salons compete with offering work from home and Saturdays off - it’s just not realistic. Well, you can and you need to - and we’re going to tell you how. In this episode of The Salon Owners Collective Po

You want a great team culture in your Salon, right? One where everyone gets along, plays their part and achieves great things, together. But what exactly is team culture?Often when I ask Salon Owners this very question, they struggle to give me an answer. And I get it, culture can be an elusive topic - it’s fluffy and abstract - we know it exists but we can’t actually see it. And if we don’t know what team culture is - what it looks like how it manifests within our salon then how do we know if our team culture is bad? And if it is bad then how do we know how to fix it?Today on the Podcast I’m sitting down with leadership coach Shane Michael Hatton - now, Shane is an expert on all things culture and he share’s with us what he has learned about defining culture in business environment AND the 5 conversations you need to be having with your team to build, maintain and define not just a good team culture - but the team culture that reflects your values and goals as a business owner.Because, isn’t that w

Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar. Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back. You try to work out whats going on so you make the weary journey into meta business suite to look at the numbers, but its all gibberish - what does any of it mean? You feel defeated so you just go back to winging it, posting blinding with your fingers crossed. In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Over the last two weeks we’ve revealed how to identify and attract not just any clients, but your dream client. Click here to catch u

If you’re feeling hoodwinked by social media - then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.  You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?!You feel like there’s no time, no hope and frankly, no point. So you just wing it - and hope for the best. But deep down you know that what you really need is a strategy, right? In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Last week we revealed how to identify and attract not just any clients, but your dream client. Click here to catch up.In today’s episode, we’re diving into the final two steps to building a strong marketing strategy that delivers results for your Salon. Here are three

Do you dread social media marketing? You don’t know what to post that will actually get traction - you feel like you’re posting all the time but no one is engaging with it - are they even seeing it? You feel like there's no time, no hope and frankly, no point. So you just wing it - and hope for the best. But deep down you know that what you really need is a strategy, right? Well then, this is for you. In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Starting with part 1: how to identify and attract not just any clients, but your dream client. Because if you’re marketing to everyone - you’re marketing to no one. Here are three reasons why you should listen to the full episode:Find out how to identify and attract your ideal clientLearn the exact demographics you need to know to comm

Too many Salon Owners I know aren’t paying themselves. Yeah. You read that right. Some of them have even convinced themselves that they’re not “in it” for the money - they’re in for the love of the craft - but you and I both know you can’t run a business like that, right?The word PROFIT has a bit of a bad rep these days - often associated with want and greed but you need profit to run a successful business - it's not negotiable. Salon owners who aren’t prioritising profit are inevitably condemning themselves to live week to week - paying themselves with the leftovers... If there are any.I don’t want that for you. Last month I ran a 4-week Profit Bootcamp with almost 200 Salon Owners who were ready to stop winging it when it came to their Salon’s profitability - and in this episode, I’m giving listeners an exclusive look into day one of that very bootcamp with my 7-step proven profit formula Want to work less without earning less - focus on running the business rather than feeling like you

Is this you? You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own. Only now, you’re bogged down in ‘business stuff’ - payroll, hiring, marketing - what happened to the fun stuff? So many Salon Owners I know have experienced this - and god knows I did when I opened my Salon. The problem is, as entrepreneurs we’re used to a certain creative process - but when it comes to business - it just can’t thrive on love, passion, and creativity alone.On this episode of The Salon Owners Collective Podcast, I’m joined by business coach, Laura Higgens. Based in Sydney, Laura helps creatives who are facing this very problem and today she shares the 3 main roadblocks every creative faces when they endeavour to turn their passion and craft into a profitable business. Here are three reasons why you should listen to the full episode:Learn how to move from ‘winging it’ - to a

If you’re looking to make more money in your Salon, there are only 2 ways to do it. Either you attract more clients, or you make more money from the clients you already have.  And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could. It’s like thisLet’s say you owned a restaurant, you wouldn’t hand them the check before asking them if they’d like coffee or dessert, would you? Now, I’m not saying that more clients don’t equal more money - but wouldn’t it be ideal if you could make more money without campaigning for new clients? In this episode of The Salon Owners Collective Podcast, I reveal 6 ways to get your clients to spend more, and strategies you can implement that will increase your average client spend by 10, 20 or even 30%. So that when you do attract new clients, you make more money from them, too. Here are three reasons why you should listen to the full episode:Discover the 6 ways to make mor

When a team member resigns, especially one of your strongest, often it feels like it has come out of nowhere, and it always seems to be when you least expect it. In this episode of The Salon Owners Collective Podcast, we’ll talk about 3 things that will get you through the pain of losing a staff member, with systems and processes that will help future proof your salon so that when one person leaves, it doesn’t all fall apart (Because there’s no room for heroes in the hair and beauty industry. )3 things you’ll learn if you listen to the full episode: Why it’s not the end of the world when a great team member leaves What to do next to keep your business moving forward with easy-to-follow recruitment and change management processes.  How to make your brand the hero - and future-proof your salon to avoid panic and collapse when a team member leaves.I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Your peopl

Tired of feeling like you’re working so hard on your Salon business… with little to no reward? You’re constantly hustling, but you never feel satisfied.  Maybe you spend every waking moment thinking about your Salon, and how to “make things better”. You’re always looking towards the next goalpost, but not actually enjoying the present moment. Who’s guilty? If you’re feeling burned out with your business, and life, then you need something to steer you in the right direction.  Think of it as some essential self-care, a time to think about YOU and put actions into place to bring you more happiness in your life… rather than burnout. Because a lot of owners mistake the mistake of putting themselves last… and I don’t want that for you. In this episode, I want to introduce you to Jenna Free. Jenna is a therapist for entrepreneurs like yourself. Jenna and I discuss how to find happiness in your business that doesn’t require you to work more hours in the salon or hire new team members. How to find happiness that

Salon Owners have many tasks & responsibilities that rely on them to ensure their Salon runs smoothly.  Between hiring and managing their team, putting out fires and team dramas, paying bills, managing stock, knowing their clientele, and sales & marketing…the list goes on and on.    They are masters of juggling a million different hats on a good day!  But I believe that the ONE purpose which sits at the root of everything Salon Owners do is spending their time focusing on Income Generating Activities - or what I call IGAs.    Every time a client walks into the Salon, there is an additional income-generating opportunity and all it takes is a small investment of the owner's time.  Keep listening to discover the 3 most important IGAs that will not only drive new clients to the Salon but will ensure the current clients continue to spend more on each visit.  Think of it as your lottery ticket to running a successful, growing Salon. Here are three reasons why you should listen to the full episode:

When you own a business, it often feels like nobody else understands what it's like. Our friends might wonder why we don't just get a ‘normal’ job and avoid all the hard work and staff drama.  Dealing with inconsistent employees, staff dramas, client complaints, and misbehaving teams can make us question ourselves, right? We might think it's hard to find good people, and we can easily start blaming ourselves… what are we doing wrong? However, it's a mistake to believe that having a great team and running a successful business will mean that dramas and horror stories don't happen.  They're simply part of the territory when employing humans. But what you can do, is put simple strategies into place that will help you deal with team dramas when they come up, and minimise them going forward.  So… I wanted to change things up a bit for this episode and share some of my own Salon drama stories.  As someone who regularly coaches Salon Owners like you, offering support, advice, and proven strategies to improve

You want your Salon humming all year round, and your team hitting their targets (get them working productively!), right? The fewer quiet periods, the better for your Salon’s sales…  and we all know the saying “busy is better than bored”.  But a lot of Salon Owners have no idea how to fill this white space. How can you easily fill the gaps that your team have…? In this episode, we are going to dive into two types of ‘client offers’ that are proven to fill up White-Space & book out your team during quiet times OR dips in appointments to continue to grow sales, without discounting Client promotional offers and packages are the answer. This episode is a actually Mini-Workshop from our Salon Mastery Coaching Program. Myself & Braeley, our Marketing Coach share real-life examples of Salon offers and break down the reason these types of promotions work! I can’t wait to bring you into the world of easy-white-space-filling offers! It’s a game-changer for Salon growth…. Here are three reasons why you s

Want to know the reason you spend ALL of your waking hours getting caught up in the day-to-day running of your business?  The REAL reason you’re working 60+ hour weeks but never ticking anything off your to-do list? It’s because you’re missing 1 simple, yet completely vital thing.  Solid Systems & Processes.  Creating & implementing these inside of your business will GROW your business without you having to work any more hours…you’ll actually work fewer hours in the Salon and get better results!  But this can be scary, right? As the Salon Owner, you often feel like if you aren’t ‘there’ in Salon 24/7 running things, then you’re going to lose the connection with your clients, and your team won’t do it as well as you can… And so you allow your business to be centred around you, to ‘need’ you 24/7.  Stop right there! This mindset is not sustainable and with it, your business will never grow… you are actually making life & business harder for yourself. That’s why I want to introduce you to Ka