Salon Owners Collective

Let me ask you something.  You have a specific goal you want to achieve such as hiring a new team member or increasing your sales by $1k…But if you were to start tomorrow, what would you actually do first?? What are the exact steps you would take to achieve your goal? When it comes to achieving your goals as Salon CEO, you probably find yourself falling into one of these two categories: You have ideas, but can’t seem to string the pieces together in a logical manner OR You don’t have a clue as to where to start with achieving your goal. You randomly attempt to improve how you do business…hoping it will help you reach your goal and you have small wins, but your big goal constantly feels like it’s moving further away - how is this possible? Why is this happening and how can you change this? This is the final part of my Masterclass Series where you will unlock the strategies you need to get to that next level of growth! I’m talking about your Roadmap to Salon Mastery success as well as an insider look into

Is your Salon on your mind 24/7? You find it hard to switch off - you’re constantly stressing over everything that needs to be fixed and trying to do it all at once. But what is worse is that you think you are fixing things, but the problem isn’t going away and as a result, you are burned out.  You know it’s possible to not feel like this because you see other Salon Owners living the life you have always wanted, but the reality is that you don’t know exactly what you need to be working on to get you there! So instead, you need something that is going to help you identify what phase of business you’re in, and what to work on to get the results you want.  This is the second part of my Masterclass Series where you will identify what stage & phase your Salon is in, this is important because it will highlight what you should be working on, given what stage of business you’re in… and tell you what you can say no to… Let’s jump in… Here are three reasons why you should listen to the full episode: Identi

Are you over-fixing things inside of your business but nothing changes? The fireballs just keep coming… and you’re reaching burnout…you just want to get some wins.   So instead, you need something that is going to tell you exactly what to work on right now.  This is where our Salon Business Plan comes in.  In this 3-part series, I am going to share with you the real reason your business isn’t growing and what needs URGENT attention RIGHT now.  After this series, you will not only have a COMPLETED business plan, but you will know exactly what stage of your business you are in, the most common mistakes Salon Owners make when implementing new systems for hiring & retaining staff, attracting new clients, and growing their sales.  How amazing is that?! This is the first part of my Masterclass Series where you’ll dive into the 9-Part Plan to identify what parts of your business need urgent attention RIGHT NOW. Is it your team? Or your clients? Or is it you, holding your Salon back… Here are three reasons

For many Salon Owners, running a Salon is like having a baby that constantly needs feeding and nurturing.  But how great would it be to have a solution to keeping your business alive, without it being centred all around YOU?! Without YOU being the one that has to ‘nurse it’, ‘watch it’ and ‘be there’ 24/7. Something that you knew could (sustainably) allow you to go from working 40 hours a week on the floor to actually spending more time with your family. Like, genuinely have time for the things you love outside your business..  But what happens is that Salon Owners, especially women, feel this guilt and pull towards ‘doing it all’ and ‘juggling it all.’ It’s a vicious cycle, that I know all too well.  So, instead, I want to show you how you can continue to grow your business, WITHOUT being the one that is constantly doing it all…because it’s not sustainable.  I want to introduce you to Carrie Flynn, owner of Virtual Simplicity, a marketing growth company, with a focus on not just marketing strategies,

In every Salon, even your best-performing team member can go rogue from time to time.  As a result, keeping your team motivated and their sales up feels like a full-time job! You wish that: Every team member was hitting their target consistently  Every team member was motivated by the KPIs you set Every team member cared about the salon’s growth as much as you do But sometimes, when they’re hanging out in the back room, chatting, or on their phone, it feels like a losing battle… In my experience, building a high-performing salon team is like building a high-performing sports team… they need regular coaching in order to consistently perform.  But the problem is, you don’t know where to start with this! Right?! Where will you find the time, and how will you know what to say, or do, in order to coach them to perform at a consistently high level? In this episode, I want to share with you the Salon Mastery 3-step strategy for successfully coaching your team to reach their sales targets.  This gold-n

When you have a team member resign, you’re often left blindsided, wondering how you didn’t see it coming… You may feel totally overwhelmed, asking yourself a million questions and trying to figure out what went wrong. Was it your fault? You have this dream of building an amazing team of ROCKSTARS, who believe in your Salon’s Mission and are on the journey with you. …all working towards the same collective goal. And this prospect is exciting because, for the longest time, you dreamt of being the one calling the shots! So finally, it’s your turn to lead and inspire a team of humans to reach their dreams too!  But this isn’t always as easy as it seems, right? Because then someone leaves, and you’re left having to pick up the pieces and go through the hiring process again, which can be totally exhausting and frustrating… You just wish you had a system in place so that when someone does resign, you’re not left scrambling to fill the hole in your business, and potentially hiring the wrong fit. In this episod

Raise your hand if you want to: Have a consistent social media posting schedule that didn’t require too much time and effort Consistently feel confident that what you post that is going to work, without paying someone to do it for you Have your marketing efforts actually give you the results you are after, more followers, more engagement, and ultimately, more clients,  If you’re answering YES to any of the above, then you aren’t alone!  Because let’s be honest, social media marketing isn’t always as easy to juggle and navigate as busy salon owners, and what makes it trickier is that there is no one-size fits all approach to marketing! As a result, posting on socials can get dropped easily especially as you get busy wearing a million different hats… So the question is; how can you attract dream clients to your Salon, without having to spend a fortune on marketing, and too much time & effort… I want to introduce you to Tamara Reid. Tamara is an absolute icon in the Beauty industry, spending her c

Every Salon Owner dream of having an amazing team culture: A culture where everyone gets along Where people have clear sales targets And are motivated to smash them So the culture is positive… even without you there. But all it takes is one bad apple on your team to ruin the whole apple cart… right?! You know the one. They’re sitting out the back of the Salon, twiddling their thumbs when there are clients that need serving, they’re not hitting their targets, and it feels like an uphill battle trying to get them to do anything….  It’s causing the salon environment to flip upside down, things can become toxic, and not only are they not performing, but this starts to affect the rest of the team’s performance. Like, all we want is a team that is smashing targets, for clients to receive a 10/10 service, and to feel confident that everyone is motivated and happy. Having a culture like this reminds you why you love this industry so much. I call this building culture of #winning in your salon. But actua

Having a Salon team is like a catch-22. Your team isn’t hitting their targets…but they want to earn more and work less.  Your team is amazing 90% of the time, but 10% of the time shite completely hits the fan and it feels like no one is getting along!  Your team says they want to move up the ladder…but they leave before they finish their apprenticeship! Does this make them the enemy?  Many salon owners fall victim to this from time to time, believing it’s all the team’s fault. It’s easier to blame THEM for not performing ‘well enough, but it’s actually OUR responsibility as the Salon CEO to lead them towards success.  It’s your job to lead your team and empower them to meet targets and hit career goals. I believe this starts with good communication and building a strong relationship with your team.  In this episode, I share a sneak peek into my 2-Day Salon Mastery Intensive Workshop, and reveal… The secret to team communication that you have been missing!  The real reason this new generation does

Answer this.  Is your Salon profitable? Too often, I hear Salon Owners answer this question with a ‘no’.   Either you are paying your team first and not paying yourself enough,  or WORSE not paying yourself at all…OR you are paying yourself a good wage, but your business isn’t profitable.  And this becomes stressful, right? Because you’re living week to week, always worrying about the business bringing in money. But this isn’t sustainable! If you simply wait for the profit to come, it never will.= So this is a mistake I don’t want you to make.  Because if you don’t prioritise your profit, there will never be enough left over, so you’ll always be chasing money… You need to make intentional decisions that will make your business profitable…you have to put yourself and your business first.  That’s why I’m going to share with you 3 game-changing steps to manage your Salon’s profit. They will ensure you… Pay your bills & team on time without worrying about it every time it comes around Get paid yo

You opened your own Salon so that you could follow your own rules, right? To create a life for yourself that allowed you to have freedom and security within your business so that you could do all the things that you wanted to: Make it to your kids’ sports games, work the hours you want to, spend time with your family & friends, build a career that you are passionate about… But how can you have freedom as a Salon CEO if YOU are the only thing that is holding the Salon together? Like without you, the Salon falls apart.  And this isn’t what you want. You don’t want to feel like you have a ball and chain tied around your ankles! You wish that you had your Salon running without you being at the centre of it.  If this is you, then trust me when I say this…. systems and processes will set you free. So, in order to finally feel like you can confidently step away from your salon without worrying everything will go up in flames... then you need my 3 step secret to creating systems & processes in your busin

That awkward conversation…  You know the one, where the ONE team member, who hasn’t been hitting their sales targets, comes up to you and asks for a pay rise.  It can feel like a child throwing a tantrum in a candy store, you’ll give them the sweets just to keep them quiet because let’s face it, it’s easier and less “work” in the short term. But this actually becomes a vicious cycle that I don’t want you getting into. Instead, what you need is a system that recognizes success, celebrates and rewards those that are smashing their targets, and gives you confidence about when to give a payrise and when not to. This is a system that we, at Salon Owners Collective, call “Do I Get a Payrise” (DIGAPR), a step-by-step progression plan for all of your employees that is exclusive to the Salon Mastery Coaching Program… where your team can see a clear career roadmap, and the next steps they need to take in order to earn a pay rise(without bugging you about it when they don’t actually deserve it!).  I can’t wait to

You don’t often get a second chance to make a first impression, especially in the Salon Industry.  In today’s online-dominated world, 95% of people who visit your website are new clients.  Yes, that’s right! NEW clients. Potential new clients will stalk your Salon’s website and socials, forming an expectation of what they will get if they come to your Salon…will you live up to their expectations? So how do you turn all that online activity into actual paying clients that LOVE what they see online and offline, and come back again and again?  I want to introduce you to the CEO of MYA & former Salon Owner, Kati Whitledge.  Kati is an expert with social media & marketing Salons online. MYA is a Marketing and Client Recruitment Software for Beauty Industry Professionals that uses human behavior techniques to match clients with the perfect Salon for them.  In this episode, Kati & I discuss what to post on your social media feed and website that will attract clients to your brand, as well as strat

The path to Salon success is not a straight one.  Take it from me. Business is not a one-size fits all approach. Nobody gives you a handbook on how to grow your Salon overnight.  This means Salon Owners often end up winging it on their journey to success…throwing sh*t at the wall and seeing what sticks. But when it comes to having confidence that the things you spend time on will work…and not wasting time implementing things that don’t move the business forward… WINGING it can be a mistake. Who’s guilty?  I know I have been from time to time! But if you keep doing this, it could be detrimental to your success… Because you’ve reached a point where you’re desperately trying to grow, to increase sales, attract new team members, increase new client rates, and grow profit…  But you’ve flatlined… or worse… maybe even dipped down. You’re working longer hours than ever but not seeing any results. So instead, what you need is a proven plan to guide you in the right direction. To plan what your next move will

It’s time to ditch the old way of how you lead your Salon team to succeed. Ok, let me explain… Too often, I see Salon Owners who constantly feel like they have to chase their team members up. Ugh, it’s exhausting, right?! You try to flag your team members down during a busy day in the Salon, doing what I call ‘hallway management’, simply because there’s no other time to check in!  I get it…leading and managing a growing team is sometimes tough.  Constantly trying to keep up with them, juggling team drama, bad behavior, underperformance, or worst of all… resignations.  But what if I told you that the key to finally feeling in control and ahead of your team, is to shift your mindset… not chase them in the hallway. In this episode, I will share with you the proven strategies behind building a successful team of superstars (ones that actually want to work for you and LOVE what they do).  This is actually an inside sneak-peak into a recent Salon Mastery Coaching Call I had with a few owners on exactly this

There is a fine line between having great technical skills and being a great business owner. You start out as a stylist or therapist, you’re passionate about what you do, and you’re good at what you do. It’s enough to make you decide to open your own Salon.  But technical skill can only take you so far.  Because when you’re so good at serving clients, it often means clients only want you, which leaves you overbooked and overwhelmed. You can’t do it all by yourself - so you grow a team. But growth brings so many lessons as a Salon CEO…and there is only so much you can prepare yourself for. Business is a whole new game.  This is why I believe in the power of learning from someone who is 2 steps ahead of you, who has been there, done that.  I want to introduce you to Mary Harcourt. Mary has decades of experience in the industry and knows what it takes to run a thriving and growing business. Mary is a former hairstylist, turned lash guru, who is now running her own manufacturing company for lighting syst

Business Ownership can be lonely…and the reality is that your business can feel like it’s your entire life. Without it, who would you be?  You spend more hours in the day in your business than you see your partner, family, or friends. And whilst this is never the intention, you feel it’s just what has to happen to ensure everything gets done; putting out the team fires, the admin jobs, rebooking clients, marketing, cleaning, the list goes on! Who else is going to do it like you can?  Then you get home at the end of a busy day, you’re exhausted, the kids are wanting to spend time with you, you have to help them with their homework or take them to their swimming lesson… but you can’t switch off and stop thinking about the salon, and worse, you feel guilty for spending time away from your business.  I know this well, this was me for years on end. In this episode, I want to introduce one of my dear friends, Melinda. Melinda and I have worked together inside Salon Mastery for many years now and she has comple

Are you sometimes guilty of being a little desperate when it comes to your team? Ok…hear me out.  It’s not easy to find team members in today’s climate, right?  So you suddenly feel the need to put more focus on your existing team culture. Build a culture that is so strong no one wants to leave…  But a mistake I often see owners making every day is, instead of focusing on building a strong salon culture, they instead act out of panic and desperation when it comes to their team. You feel the pressure from your team as you don’t want them to leave, but this ends up with you saying yes to all the things…(even the things you don’t want to…such as a pay rise they haven’t yet earned).  You feel held hostage by your team, and give in to your team members' demands so that they never leave, but this isn’t always the answer to winning team culture, and can leave you, the owner, being the one who misses out… But this isn’t the leadership style that creates a culture where no one wants to leave! In fact, it create

You’ve made it.  This last year is just about to be done and dusted. You have tackled all the highs and lows that have been thrown your way - so it’s time to celebrate!  We rode the wave of trying to manage a growing team, and navigating a shift in lifestyle demands as well as increased challenges in attracting & hiring new team members! You were able to ditch the masks in the Salon and greet your clients and team as normal. Events and industry awards were able to be held, and so many Salon Owners were able to reconnect with each other again! How good did it feel to be able to have a hug again?!  As I share my top moments of 2022 in this episode, I would love to invite you to reflect on what your successes were in this last year.  Why? To make the most of this upcoming year and, to truly level up your business, you must decide to be and do something different than you've been in the last year.  If nothing changes, nothing changes… If you do everything the same as you did last year, everything will s

The biggest mistake you can make as a Salon Owner is to assume your team knows how to sell.  After all, they are trained to do hair or beauty, right? Not how to be a salesperson and actually they often don’t want to be a salesperson. So even when you have clients coming through the door, and you have a full team of stylists, you aren’t seeing the growth you had hoped for… and as the Salon Owner,  you end up with the most sales, consistently rebooking clients, and keeping the business afloat. But if all the pressure to make the most relies on you, the owner, what happens when you want to get free from clients for one moment to work ON their business?! You end up losing more than it’s worth and you’re stuck on the floor 60 hours a week, busier than ever.  This doesn’t have to be the case. You can move off the floor, work less hours with clients, and STILL see growth in your business!  I want to introduce you to my amazing Salon Mastery & Momentum Success Coach, Amy Osmer. Amy has years of experience wo