Under The Influence From Cbc Radio

From the Digital Box Set: This week, we explore the fascinating world of vending machines. Vending machines aren't just soft drink dispensers, they're marketing machines. They're portable, branded on all sides and are becoming smarter and smarter. The lis See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it isn't the chan See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative. From urinals and sheep to foreheads and armpits, wel See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: Welcome to Season 8 of Under The Influence. In this first episode, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don't come cheap. Fr See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week marks the final episode of Season 7. And as we do every year, we're turning this show over to you, our listeners. We'll be answering all the marketing and advertising questions you've sent us through social media. From See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism - it is often one of the top revenue-generating industries and See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive comm See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at Products Invented by the Military. The military has influenced more technology than any government, agency, business or organization in history. From the appliances in your kitchen, to the big screen in your See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore the art of door-to-door sales. From encyclopedias to makeup to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible p See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, it's our annual episode dedicated to great stories from our Under the Influence research that didn't make the regular season. We’ll tell the story of why Maple Leafs owner Harold Ballard would shut off all water founta See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the most iconic studio in rock history, the first casual shoe ever invented or the wor See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at commercials that made the unlikely leap to Hollywood. Some became big hit movies, others inspired popular songs. One even became a TV series that was voted one of the worst sitcoms of all time. But that’s wh See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, it’s part two of our Jingles episode. Jingles had a great run until the late ‘80s, then songs overtook them. But a few big jingles have beaten the trend in recent years – one in particular has even made one company bil See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal, successful jingles stay lodged in our minds forever. Once you hear the See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore famous Products Named After Their Inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at products that went from Worthless to Priceless. Products someone created out of something everyone else ignored. It might be junk on the ground that people stepped over, or useless waste destined for the sc See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore the world of Celebrities in Advertising. I’ll tell you stories from my nearly 30 years directing celebrities in radio and television commercials. From Ellen DeGeneres to Alan Arkin to Alec Baldwin - celebs c See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we debunk urban Brand Myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It's easy to accept rumours as truth because they're usually dramatic See acast.com/privacy for privacy and opt-out information.