Under The Influence From Cbc Radio

From the Digital Box Set: This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and one-day karate courses could be you See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogotá See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or maybe your cat needs a regular toy top See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, focus groups that gave the thumbs See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today. We’ll look at how one comp See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: Kicking off season 7, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering the marketing and advertising questions you've sent us thro See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, it’s our annual Bookmarks episode. The research team at Under the Influence does a lot of reading over the year and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 ads. We’ll analyze the entries and an See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first ever to print an ad on its front pag See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the recent uptick in gambling sponsorships affects athletes and what ha See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential elect See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday in 2017, this year’s brands are all Canadian. We’ll look at what may be the most successful global retailer Canada See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump,” the controversial Super Bowl ad that challenged an immigration policy See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items? Marketing differen See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the word "Realtor" was relucta See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we peek into the emerging world of Influencer Marketing. Today, the most popular social media influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. But in most cases, the creators sim See acast.com/privacy for privacy and opt-out information.