Under The Influence From Cbc Radio

From the Digital Box Set: This week, it’s the final episode of the 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at Banned Commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. Sometimes bans cripple a campaign, other See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we unpack the nuanced world of Advertising Disclaimers. We'll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the presidential See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, it's our annual Bookmarks episode - where we tell fascinating stories from our research that didn't make it into the regular season. Like - why Beatles producer George Martin was first assigned to the Fab Four as punis See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, it's our annual look at brands I admire. They may not be the coolest or the biggest brands - but they're fascinating studies in marketing. From a record store with a sense of humour to a cartoon with virtually no dialo See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at the use of profanity in marketing and the resulting upsurge in Vulgar Trademarks. Four-letter words aren't just sought out by small, feisty companies looking for attention anymore, but by some of the largest See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, in an encore broadcast, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the wo See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, I'll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very specific cartoon, hilarious actors See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at celebrities with their very own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a winery that was funded by the Godfather movies - a few of them See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mou See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We'll look at one town that leveraged its name to bring in thousands of TV fans, one that built a gi See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddly characters that personify our bodily functions the way human actors never coul See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We'll break down the lawyer advertising laws that get some firms in trouble, we'll look at the controv See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we listen to the innovative ways marketers are using sound around the world. We'll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations swi See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore the world of distress purchases. Distress purchases are things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we explore the world of Unwitting Endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There's no denying the pull of celebrity, but a brand is a legal pro See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today's movies aren't just breaking records, they're breaking See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we travel back to Season 6 to tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our list may even include some of See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis. But in almost all cas See acast.com/privacy for privacy and opt-out information.