#flipmyfunnel Podcast

Where do great ideas come from? From people who have seen the world from a different point of view. That’s what Hayley Berlent says. And she would know. Hayley was born in Potchefstroom, a small town in South Africa. So small, in fact, that it only had one stop light. Later in life, Hayley moved to the United States - New York City, to be specific - where she built a thriving career and became a brand expert. She has worked with organizations like Aetna, Memorial Sloan Kettering, and the YMCA to develop their own brands. Now, she runs her own brand consultancy agency, The Additive Agency. 

It’s time to dispel any misinformation about the COVID-19 vaccination. In this takeover episode, Dr. Eric Eskioğlu, EVP & Chief Medical Officer at Novant Health, does just that.Plus, he and Ted discuss… The socioeconomic effects of the pandemicThe future of AI and other advanced technologies in healthcareDr. Eskioğlu’s unconventional journey into medicine and his advice for new physiciansHeroes of Healthcare is hosted by Ted Weyn.

There’s much to be learned from the failures of implementing ABM strategies.In this take-over episode, Rob Leavitt, Senior VP of Consulting at ITSMA and Marlowe Fenne, ITSMA LeadershipCouncil Member join us to discuss the pivotal lessons they’ve learned from getting it all wrong.We discussed:The power of personalizationPrioritizing time-efficiencyProviding new industry knowledge and unique perspectiveListening closely to the insights

Thanks to COVID, most people are familiar with telemedicine, but some healthcare heroes were using it to change lives long before the pandemic. In this takeover episode, two pioneers — Tanya Mack, President, and Dr. Anne Patterson, CEO, from Women's Telehealth — share their insights about the past, present, and future of telehealth.They discuss:How Women’s Telehealth started and provides care for high-risk patients in remote areasHow COVID-19 changed telemedicineWhat telemedicine will look like after the pandemic is overThe importance of vaccination for pregnant women Heroes of Healthcare is hosted by Ted Weyn.

In this episode, Sangram talks with Jim Ewel, author of The Six Disciplines of Agile Marketing.We discuss agile marketing as a whole along with its disciplines and why it is important for marketers to understand today.

In this episode, Sangram talks with Clay Scroggins, author of Leveraging Influence When You Lack Authority.

Every new technology comes with the fear that it will make a job obsolete. With healthcare recruiting, that fear was sparked by fax, email and internet job boards… But the news of the recruiter’s demise has been greatly exaggerated.One need only look to Paul Olzak, Medical Staff Development Officer at Lake Health, to know that this is true. He joins me in the latest Heroes of Healthcare to explain what being a healthcare recruiter means in the modern world. We discuss:How to attract the best talent in healthcareHow recruiter outreach and internet search are evolving in the healthcare talent poolHow recruiters help each other succeedHeroes of Healthcare is hosted by Ted Weyn.To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Intrepid marketing professionals have been through a challenging time these last 18 months, with painstakingly thought-out marketing plans getting turned top over teakettle with the onslaught of the worldwide pandemic.In this episode of Flip My Funnel, two key players in the innovative team at E2OPEN, Kathy Mammon and Annika Helmrich, unpack several of the valuable lessons and struggles they have faced and some creative tips for overcoming these challenges. Here's a sneak peek:Focus on content and create an influence pipeline. Tips for increasing email open and click-through rates.Navigate account based marketing by identifying key personas and picking the proper channels. Get aligned with sales!Create a vital project timeline so others can be empowered by ownership.  To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform. 

Mental health issues — burnout, depression, anxiety, and suicide — are multiplying in the medical community. And the stresses of COVID have only exacerbated what was already a worrisome trend.In this takeover episode, Dr. Kellie Stecher, Co-Founder & President of Patient Care Heroes, shares what she has been doing to bring much-needed mental health resources and care to the heroes who care for us.What we talked about:The effects of the pandemic on her OB/GYN practiceSupporting the mental health of the medical communityAdvocating for gender equity issues and a safe reporting structure for harassment and bullyingHeroes of Healthcare is hosted by Ted Weyn.To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Having so many inbound leads that you need to filter them sounds like the Holy Grail of sales, but it’s an achievable goal. In these volatile times, marketing teams need to work hand in hand with the sales development reps to create a powerful demand generation campaign that can drive customer engagement to dizzying new heights. Shawn Herring is the VP of Marketing at PandaDoc, an innovative, rapidly-growing SaaS company specializing in document workflow. 

Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning?This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing.There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword.  But In this episode of #FlipMyFunnel, we’re joined by Jim Ewel, former Vice President of Marketing at Microsoft.Jim unpacks why iterative, goal-aligned experimentation is a superior strategy to large expensive campaigns.

It’s no secret frontline workers had it rough in recent months. They put their wellbeing on the line for ours. But how do they deal with the strain of such a demanding job? It’s a problem that vexed Heather Isola, Director of Physician Assistant Services at Mount Sinai Health System, in the early days of the pandemic — but ultimately, it boiled down to one thing: building resiliency. In this Heroes of Healthcare takeover episode, Heather and Ted Weyn discuss resilience and how to build it in your healthcare teams. 

Be honest. How often do you log into Amazon, and look at the “suggested for you” products? Probably more often than you’d like to admit right? Because personalization works. It’s all over the B2C world, but it takes a little more intentionality in the B2B world, specifically in the world of partner portals. In this episode, Cindi Johnson from Tanium, lays out in detail what a personalized portal should look like, and the steps required to get there. She also talks about: The 5 Ps of developing, implementing, and growing a personalized portal experienceWhy you’re going to have to crawl before you walk when it comes to building a personalized portal, and why that’s okayThe importance of promotion in personalizing a partner portalWhy sometimes the “five times” rule isn’t enoughTo hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform. 

When a crisis strikes, how do you react?For many healthcare professionals, a crisis is a calling. That was the case for Dr. Juan Cucalon, Board-Certified Anesthesiologist, when COVID-19 hit earlier this year. In this takeover episode, guest host Ted Weyn talks with Dr. Cucalon, who shares why he couldn’t just sit by and do nothing while a pandemic was raging. They discuss:How and why Dr. Cucalon stepped up to respond to COVID-19The challenges in treating a new virusWhy a second wave didn’t surprise Dr. CucalonHeroes of Healthcare is hosted by Ted Weyn.

When it comes to building a personal brand, what should you be doing? What should you NOT be doing? Through the COVID-19 pandemic, sales people have had to get more creative, agile, and flexible when it comes to getting in front of future customers, and let’s face it, if you don’t have a personal brand, you’re starting the race with your shoes tied together. Dale Dupree, Founder and CEO of The Sales Rebellion, shares his views on a host of topics, but chief among them: Why personal branding can make such a big differenceWhy today’s modern sales professionals are focusing on the wrong thingNot taking NO for an answer (but in a respectful way) His new book, The Framework of ReasonThis post is based on a podcast episode with Sangram Vajre. To hear more interviews like this one, subscribe to FlipMyFunnel wherever you listen to podcasts.Connect with Dale at https://www.linkedin.com/in/copierwarrior/.

Most companies are using social media, but that doesn’t mean they are using it correctly.There’s no single secret formula to having successful social media campaigns, but there are some methods you can use to increase your likelihood of success.We spoke with Caitlin Angeloff in this episode of the #FlipMyFunnel podcast about modern companies embracing social media, a solid social media framework, and the types of social media that work best for B2B companies.

What was it like at Mount Sinai Health System in New York in early 2020? The leadership decisions directly affected the patients, staff, first responders, and public who were fighting against COVID-19 before we even had a way to test for it.Nobody argues this point anymore: Emergency management for health systems is of the highest importance. In this takeover episode, Ted Weyn, host of the Heroes of Healthcare podcast, talks with Dr. Marc Napp, SVP & Chief Medical Officer at Memorial Healthcare System, about his experience leading emergency management as SVP & Deputy Chief Medical Officer at Mount Sinai Health System during 2020.They discuss:Building emergency management capabilitiesRealizing COVID was indeed a crisisA few components of emergency managementThe second wave of emergency response: social responsibility

Buyers are changing and channel marketing must evolve quickly to meet and exceed these new expectations. A key phrase today is “customer obsession.” Customers demand openness and transparency, as well as highly personalized experiences. True marketing leaders will expand their priorities and support strategies that build trust and an intuitive, natural customer life cycle. Maria Chien,  Vice President and Executive Advisor for Channel Marketing Strategies at Forrester, delivers some key insights on partner enablement, the changing B2B landscape, and shifting perspective of the customer experience.Here's a sneak peek:Marketing leaders need to be open - not just open for business, but open to new ways of doing business and new partnerships.Buyers are looking for personal connections and expect suppliers and their partners to work with them on that shared set of goals through the pre- and post-sale experience. Enhance channel and partner marketing capability, and enable partners to give buyer

As part of our Takeover Series, welcome Ted Weyn Jr., host of Heroes of Healthcare, as he interviews his father and retired pharmacist Ted Weyn, Sr., about the vital role local pharmacies once played in public health. Here's a sneak peek:Common medicines like headache relief or cough syrup were made by hand daily.Pharmacists once acted as nurse practitioners, providing basic medical care to underserved areas. In NYC, Weyn Sr.'s pharmacy near the United Nations was the cornerstone of neighborhood well-being. Hilarious anecdotes from Weyn Sr. from his many years as a pharmacist, business owner, and pillar of the community. To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform. 

Businesses have had to adapt to the changing landscape caused by the COVID-19 Pandemic. From remote work to company culture, businesses share success stories and inspire others to learn from their reboots.Michael Kostow, EVP & GM, Marketing Cloud at Salesforce, joins the show to discuss how he has navigated the COVID-19 Pandemic and to share others’ journeys: How Salesforce Handled the 2020 PandemicSalesforce Events Moving Into 2021Success Stories & Strategies of Businesses Already Rebooting