#flipmyfunnel Podcast

There's no question: technology has changed sales. A customer can go to a company’s website and order a product directly without ever talking with a salesperson — whether it be a new television or a bigger purchase like a car.  But not all is doom and gloom when it comes to sales automation.In this episode, I talk with Barbara Weaver Smith, Founder and CEO at The Whale Hunters. We discuss complex sales and how businesses will continue to ask the question — how do I make my business better. In this episode we discuss:The difference between sales 1.0, 2.0, & 3.0Sales enablement and technology explosion in sales and marketingThe future of technology and where salespeople fit inA challenge for leadersCheck out this resource mentioned during the podcast:Whale Hunting With Global Accounts By Barbara Weaver SmithThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop &

Empathy is something you either have or you don’t, right? Wrong. Empathy is something you can build into the culture of your organization. In this Takeover episode, host Amber Khan speaks with Claude Silver, Chief Heart Officer at VaynerMedia about the secrets to building a culture of empathy in the workplace.They discuss:Energy managementThe effects of large world events in the workplaceScaling empathyThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comAnd if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

ABM is all about marketing, right? I mean, it’s in the name — account-based marketing.But ABM is more than that. Done right, it should be something that spans your whole organization.That’s where ABM 360 steps in. In this episode taken from B2BSMX, Alex Symos, Darryl Praill and Anamika Gupta make up an expert panel to dissect the secrets of ABM 360. Whether you’re a seasoned veteran of ABM or a new recruit, you’ll want to hear what they have to say.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Readers are getting impatient. Long gone are the days when tweets are read in great detail. In a world of skimmers, what can be done to keep the audience's attention while relaying the relevant material? In this episode, Amber Khan talks with Lee Rowley, Founder at Lee Rowley Copybranding, about his team for the zombie apocalypse, copywriting myths, and the importance of precision writing in order to gain the trust of the audience. In this episode we discuss:Understanding precision writing & solving the target’s problemHow to structure persuasive copyCopywriting strategies—formatting, empathy, description, & metaphorMistakes to avoid when writing copyFinding your buyers through immersive workThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comListening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Nobody likes to ask for help. But in a world where we’ve been taught that asking for help is a weakness, it’s more important now than ever before to get comfortable asking for help. So says my latest guests, Jessica Lalley & Eden Hansing. Jessica is the founder of Voices to Connect, and Eden is the Community Manager at Peak Community, and they joined us on this episode to talk about the power of asking for help. In this episode, we discuss:Why asking for help is the best thing you can for your careerWhy networking outside your comfort zone is so importantHOW to ask for the help that you needThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Working with people of diverse cultures is a skill set that leaders need to develop. Learning how to develop cultural mastery goes beyond mere tolerance. The antithesis to hate, after all, is love.In this replay episode, I talk with Ricardo Gonzalez, Founder & CEO at Bilingual America, about cultural mastery, transformative education, and love.In this episode we discuss:Having a cultural mindset and skillsetThe six stages of cultural masteryHow empathy differs from sympathyHow cultural mastery can transform organizational cultureCheck out these resources we mentioned during the podcast:The 6 Stages of Cultural Mastery by Ricardo GonzalezThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

In today’s takeover episode, guest host Amber Khan talks with Career Success Coach & LinkedIn Trainer Shelly Elsliger to discuss how to win on LinkedIn and more.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comAnd if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

So, you want to start an ABM program? Well, you need to know what obstacles to watch out for, so you can tackle them head-on — before it’s too late.In this episode taken from B2BSMX, we take a look at the 5 biggest roadblocks you might face as you travel along your ABM journey.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

In this episode, guest host Amber Khan talks with Chris Piper, Head of Marketing at Scribe Media on the best way to amplify your personal brand: share your story.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comAnd if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Who owns strategy? Is it leadership? Is it everyone? Maybe the correct answer is no one.In this episode from B2BSMX, Kelly Grover explores the intersection of sales, marketing and product and how true, strategic alignment can be achieved between these parts of your business. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Trent Ricker, CEO & President at Pursuant GroupIn this episode, we discuss:Why solid business principles matter just as much in nonprofit organizationsHow to attract the right talent to solve the most pressing problemsWhy you need spend as much time listening as you do selling This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

In this episode, guest host Amber Khan sits down with Les Hollander from DAX to discuss how you can grow your business with digital audio.--Interested in catching Amber on her live stream? Want to keep up to date on the latest interviews from entrepreneurs all over the world? Here is where you can stay connected. INSTAGRAM: https://www.instagram.com/meetamberkhan/ LinkedIN: https://www.linkedin.com/in/meetamber...Website: https://amplifyology.com/

The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events. But it was a challenge ripe for conquering.In this episode taken from B2BSMX, hear how GumGum tackled the shift in their ABM strategy from IRL to URL and embraced virtual ABM.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

It’s obviously important to think and talk about health — it’s why I run a show highlighting heroes in healthcare. But sometimes, the best thing for your health is to stop thinking about it. In a world beset by pandemic fears, sports can be one of the best distractions from the stress of worrying about health. In this takeover episode, guest host Ted Weyn invited my long-time friend, Jack Curry, Sportscaster at Yes Network, onto the Heroes of Healthcare Podcast to discuss the uncertain state of sports since COVID hit — and what comes next.What they talked about:Jack’s incredible career journey from the New York Times until nowWhy sports still matter in uncertain timesHow COVID has complicated professional sports and what to expect in the futureHeroes of Healthcare is hosted by Ted Weyn.To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Our nervous system is like a car because it has two pedals — the gas (sympathetic nervous system) and the brakes (parasympathetic nervous system). We are taught how to drive a vehicle but not how to drive our brains.This is one of the major contributors to our chronic stress... We have no idea how to apply the brakes.In this episode, Jamie Sewell, Director of Growth at BeniComp Health Solutions, presents not only how to operate the nervous system but also techniques for controlling our chronic stress both short- and long-term. In this episode we discuss:The physical, mental, and behavioral expressions of chronic stressWhy breathlessness is the first sign of stressThe two “pedals” of the nervous system and how to control them3 ways to consistently reset from stressThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.…But you probably don’t have a word-of-mouth strategy.In this replay episode, I talk with Jay Baer, Founder at Convince & Convert and author of Talk Triggers, about how businesses can operationalize a word-of-mouth strategy that will keep customers talking.In this episode we discuss:What talking triggers are and how to use themB2B companies that create exceptional word-of-mouth strategiesConducting customer interviews to understand your touchpointsWhy the unexpected is the opportunity for brand differentiationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Last year, everyday healthcare heroes shipped off to the front lines of the COVID-19 pandemic. Only, in this war, there were no banners, no flags — no symbols of unity.For many fighting alone in a new, scary setting, that unity could have made a huge difference.That’s why Christen Roberts, CRNA, Mrs. Georgia American and Founder of Bambū, made it her mission to provide such a symbol to the extraordinary healthcare workers risking their lives to fight for all of us. In this episode, we discuss:The origin of BambūHow Christen’s message led to her pageant victoryHow you can help spread Bambū’s message of resilience, hope, and unity.Heroes of Healthcare is hosted by Ted Weyn.

Oil and vinegar. Cats and dogs. Sales and marketing.Often, it seems like sales and marketing alignment is about as likely as catching a leprechaun, but it is possible. And companies that pull it off are guaranteed to find a pot of gold. In this episode from B2BSMX, Jay Tuel, Sales Development, and Brian Finnerty, VP Growth Marketing, at Demandbase, help you understand how to achieve that mythical alignment in your organization.They discuss:Why alignment starts by focusing on pipeline and revenueHow to communication and accountabilityHow to get sales and marketing to really understand your ICP How to build a playbook for repeatable processesThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

We’re in the business of helping people with their health... But it’s a job that can take a toll on our own wellbeing. How do we ensure wellness in the people spending every day making others well? I can think of no one better to ask than Dr. Jonathan Ripp, Chief Wellness Officer at The Mount Sinai Hospital, joined by Ted Weyn, for this takeover episode.What they talked about:Tackling burnout in healthcareTaking a data-based approach to wellbeingThe concentric circles impacting wellnessHeroes of Healthcare is hosted by Ted Weyn.

You’re driving sales. You have revenue. You have a growth trajectory.So, you’re building a brand, right?Wrong. To explain why, I invited master brand-builder David Brier, Chief Gravity Defyer at DBD International, onto the show — to help you separate the transactional from the actions and strategies that truly build memorable brands.