Video Marketing 2.0

Creating a marketing video on budget and on scale is a lynchpin to unlocking the potential of video marketing in the business world. There are a lot of different skill sets that are needed to produce a quality live action or animated marketing video, including scriptwriting, storyboarding, animation, videography, sound effects and post production editing. On this episode, hosts Joel Goobich and Brendan Carty have an in depth conversation with Ian Buck, Managing Director of Notch Video, about their solution to this problem.

Creating a marketing video on budget and on scale is a lynchpin to unlocking the potential of video marketing in the business world. There are a lot of different skill sets that are needed to produce a quality live action or animated marketing video, including scriptwriting, storyboarding, animation, videography, sound effects and post production editing. On this episode, hosts Joel Goobich and Brendan Carty have an in depth conversation with Ian Buck, Managing Director of Notch Video, about their solution to this problem.

Video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. After all, videos are targeted to people, even if they are working in a professional capacity. Here's an excerpt from a conversation with Linda West, Director of Digital Marketing at Act-On and a leading voice in the video marketing revolution.

Creating a marketing video on budget and on scale is a lynchpin to unlocking the potential of video marketing in the business world. There are a lot of different skill sets that are needed to produce a quality live action or animated marketing video, including scriptwriting, storyboarding, animation, videography, sound effects and post production editing. On this episode, hosts Joel Goobich and Brendan Carty have an in depth conversation with Ian Buck, Managing Director of Notch Video, about their solution to this problem.

Video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. After all, videos are targeted to people, even if they are working in a professional capacity. Here's an excerpt from a conversation with Linda West, Director of Digital Marketing at Act-On and a leading voice in the video marketing revolution.

Video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. After all, videos are targeted to people, even if they are working in a professional capacity. On this episode of the Video Marketing 2.0 podcast, hosts Joel Goobich and Brendan Carty have an in depth discussion with Linda West, Director of Digital Marketing at Act-On and a leading voice in the video marketing revolution.

2016 is shaping up to be another dynamic year for video marketing as it enters a more mature phase, barriers of entry are lowered, new technologies come online and companies of all types and sizes grasp the power and the return on investment that business video marketing represents. On this episode host, Joel Goobich and Brendan Carty, discuss four of the main drivers of video marketing in the coming year

Video Marketing underwent some dramatic changes in 2015. There were a lot of new developments, new analytical tools, new initiatives from Facebook, Twitter and YouTube, the growing use of interactive videos, the phenomenal growth of videos being watched on a smart phone or tablet. On this episode, hosts Joel Goobich and Brendan Carty provide an annual year end review of the state of Video Marketing.

Video marketing can be used throughout the year for special events such as holidays and conferences to highlight special offers, feature a product or service and reach out directly to current and future customers with a more personal message. On this episode, hosts Joel Goobich and Brendan Carty discuss the unique role of video marketing for special events. They give specific do's and don'ts and highlight different ways to use videos.

Seth Lieberman, CEO of SnapApp, explains the the power of interactive videos to increase conversions and generate more leads Listen to the entire podcast conversation - episode 22 as hosts, Joel Goobich and Brendan Carty, interact with Seth Lieberman, CEO of SnapApp, and explore the exciting things possible with interactive videos.

Seth Lieberman, CEO of SnapApp, explains the the power of interactive videos to increase conversions and generate more leads Listen to the entire podcast conversation - episode 22 as hosts, Joel Goobich and Brendan Carty, interact with Seth Lieberman, CEO of SnapApp, and explore the exciting things possible with interactive videos.

Seth Lieberman, CEO of SnapApp, explains the the power of interactive videos to increase conversions and generate more leads Listen to the entire podcast conversation - episode 22 as hosts, Joel Goobich and Brendan Carty, interact with Seth Lieberman, CEO of SnapApp, and explore the exciting things possible with interactive videos.

Interactive Video is the wave of the future in video marketing because it changes the dynamics of the conversation. Instead of a monologue where a company explains, showcases and presents their products, ideas and brand, using interactive elements in a video turns it into a dialogue. Now that's true engagement. On this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, interact with CEO of SnapApp, Seth Lieberman, and explore the exciting things possible with interactive videos.

Chris Savage, CEO of Video Hosting Platform, Wistia, explains videos can create a human interaction that is often lacking from most internet activity. Listen to the entire podcast conversation - episode 21 as your hosts, Joel Goobich and Brendan Carty, take a deep dive with Wistia CEO Chris Savage into video hosting service, content marketing and whole host of other topics.

Chris Savage, CEO of Video Hosting Platform, Wistia, explains the ROI of explainer and product videos. Listen to the entire podcast conversation - episode 21 as your hosts, Joel Goobich and Brendan Carty, take a deep dive with Wistia CEO Chris Savage into video hosting service, content marketing and whole host of other topics.

Chris Savage, CEO of Video Hosting Platform, Wistia, explains the broader mission of Wistia and what their tagline "Business Smarts meets Video Smarts" means. Listen to the entire podcast conversation - episode 21 as your hosts, Joel Goobich and Brendan Carty, take a deep dive with Wistia CEO Chris Savage into video hosting service, content marketing and whole host of other topics.

One of the drivers of the video marketing revolution are the video hosting platforms. This is where businesses of all sizes can host their videos, access the increasingly crucial analytical tools and understand how viewers are interacting with their videos. And in the case of video hosting platform, Wistia, it's also a destination for a treasure trove of free educational information about the video production and marketing process. On this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, take a deep dive with Wistia CEO Chris Savage into video hosting service, content marketing and whole host of other topics.

Video is Everywhere but not for Everyone. Listen to this short excerpt from Video Marketing 2.0 Episode 20 - A conversation with Sourabh Kothari, Head of Rich Media Marketing at Cisco, about how Video is a conversation with customers and how and can be used throughout the funnel for client acquisition, retention, renewal and loyalty.

Video is Everywhere. And it is quickly becoming the best media for building relationships. The real objective of video marketing is not get more views but to influence behavior. But video creation is not for everyone. It takes the right team, the right combination of individuals and collaboration to get the message across. Often marketing videos are created by individuals who do not understand how to tell a story, don't understand that writing for the screen is about writing for action and forget to establish a clear purpose for the video. Sourabh Kothari is head of rich marketing media at CiscoIn this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss with Sourabh Kothari, Head of Rich Media Marketing at Cisco, who manages more video campaigns in one week than most marketers do in an entire year!

Video is Everywhere but not for Everyone. Listen to this short excerpt from Video Marketing 2.0 Episode 20 - A conversation with Sourabh Kothari, Head of Rich Media Marketing at Cisco, about how Video is a conversation with customers and how and can be used throughout the funnel for client acquisition, retention, renewal and loyalty.