Video Marketing 2.0

Many companies have a complex business message. It's not easy to explain in simple terms or with few words. This is where the use of a marketing video make a big difference. By synthesizing this complex business message down to its core and utilizing the power of images and the spoken word, a company can efficiently create a more effective marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty invite Nate Towers and John Sperry, owners of Buried Capital, to get explain the challenge they face and how they use video marketing to tell their business message.

It is often difficult to discern at first glance why a certain animated video is more expensive than others to produce. The real costs and what it takes to produce are mostly opaque or not understandable to those not familiar with the resources and skills necessary to create a quality marketing animated video. On this podcast, hosts Joel Goobich and Brendan Carty explain the differences and the cost factors between the three main video production levels, specifically when it comes to animated video creation.

When most companies make a marketing video, their plan is to post it on their website and perhaps on their YouTube channel, if they have one. But, if those are the only place you should share your marketing videos. If you do, then you are selling yourself short. On this podcast, hosts Joel Goobich and Brendan Carty explain where you should share your marketing videos for maximum exposure and return on investment.

The thumbnail that you use to showcase your video is important 'real estate'. And it should have an effective and well thought out plan for implementation in order to fully realize the potential of the marketing video investment. It's not enough to 'throw' just any thumbnail on your website or YouTube. As a marketer, you should be looking to understand what visual trigger will entice a viewer to actually click on the 'play' button and watch the video. On this podcast, hosts Joel Goobich and Brendan Carty invite Chase McMichael, CEO of Infinigraph, to get 'granular' and explain the importance of video thumbnail strategy in getting the biggest return for your video marketing budget.

WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Karla Franco, event strategist at Wistia, about the three days of forward thinking video marketing content that is the hallmark of this years video marketing event.

Editing a live action video can be tedious and a lengthy process. That's were a good editor and good editing software is so important. And it's critical to have the right tools for the job to work efficiently. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Sebastien Lhomme, cofounder and creative director at Thinkmojo who describes the video editing process, the importance of good collaboration between the video editor and the rest of the creative team and recommendations for good video editing software.

WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Karla Franco, event strategist at Wistia, about the three days of forward thinking video marketing content that is the hallmark of this years video marketing event.

WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Karla Franco, event strategist at Wistia, about the three days of forward thinking video marketing content that is the hallmark of this years video marketing event.

The thumbnail is cover art for your marketing video. And when it comes to marketing, the first impression is so critical. It's critical to the success of a video marketing campaign that the first image that people see of your video is one that is interesting, engaging and will entice viewers to watch the video. However, deciding upon and creating good video thumbnails is usually an afterthought. It's important to create a strategy for using thumbnails that incorporates who the audience is and where they will be viewing the video. On this podcast, hosts Joel Goobich and Brendan Carty give a broad overview of the video thumbnail and provide some best practices for video thumbnail creation and strategy.

Creating a Personalized Video is somewhat different than producing a regular live-action or animated marketing or explainer video. There are not only specific production techniques but also different marketing considerations to take into account. On this podcast, hosts Joel Goobich and Brendan Carty continue their conversation with the Jeff Gadway, Director of Product Marketing at Vidyard, and get ‘granular’ about the do’s and don’ts involved in creating an effective personalized video marketing campaign.

Creating a storyboard is the blueprint of any video project and an important stage in the video production process. It's the flip side of the video script which together comprise the blueprint for creating an awesome video. the storyboard is the vision for turning the script into imagery. It's the pre-amble for shooting the live-action scene or how to illustrate and animated video. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Sebastien Lhomme, cofounder and creative directors at Thinkmojo who describes the tips and techniques to creating an effective video storyboard.

More businesses are recognizing the need to use video for marketing and other business purposes and they should recognize that ‘one size does not fit all’. That's why you should always consider making three versions of your video. A marketing video that was created to be used primarily on a website, can and should be modified when used for social media, email marketing, presentations or other marketing applications. That's the power of 3-in-1. Without much additional cost, almost every marketing video can be edited into three distinctly different versions that are tailored to where and how the viewers watch them. On this episode, hosts Joel Goobich and Brendan Carty discuss how to harness the power of a single video for multiple marketing venues by creating different versions of it.

The cardinal rule in sales is to always ask for the sale. That is the power of the Call to Action. And it's no different with a marketing video. Every marketing video should direct the viewer to do something immediately after viewing it. On this episode, hosts Joel Goobich and Brendan Carty go into detail about the importance of a clear and simple call to action, where and how to use them and what calls to action work best.

Creating a Personalized Video is somewhat different than producing a regular live-action or animated marketing or even a typical explainer video. There are not only specific production techniques but also different marketing considerations to take into account. On this podcast, hosts Joel Goobich and Brendan Carty continue their conversation with the Jeff Gadway, Director of Product Marketing at Vidyard, and get 'granular' about the do's and don'ts involved in creating an effective personalized video marketing campaign.

Video Marketing is being driven by new technologies. Perhaps one of the coolest of these is 360 Video. The concept is not new, but it’s now accessable like never before – for both video creators and viewers. 360 videos (also known as VR or virtual reality) are clips displaying a spherical scenario where the camera has recorded all possible angles of the environment. On this episode hosts, Joel Goobich and Brendan Carty, discuss in detail why and how to use and create 360 Videos for marketing purposes.

Every marketer wants to increase conversions. And immersive personalized videos are a powerful tool to make that happen. On this episode hosts Joel Goobich and Brendan Carty discuss this new technique with Jeff Gadway from video hosting and analytics firm, Vidyard as he explains the tremendous results their clients have realized with this new video tool.

Immersive video is the new thing in 2016. And Immersion is the new buzzword replacing Engaging. And it's only natural because as marketers, we want our audience's undivided attention. And how better to achieve this than to get the viewer completely immersed in message. This has always been a challenges for marketers, far beyond the scope of just video. With so many other distractions at our fingertips, especially on the device we use to view videos, it's an ongoing challenge to keep a viewer 'glued' to the screen. On this episode host, Joel Goobich and Brendan Carty, immerse you in a discussion of how to make your videos immersive as well as engaging.

Marketing Videos are about telling business stories through the use of visuals. However, almost all videos include a soundtrack and voice over. And it the quality of the voice over is critical to the over production values of the video. On this podcast, we talk about the Do’s and Dont's of voice overs for marketing videos with Brendan Carty, Head Writer and professional Voice Over artist.

Video is the a new business language. It's an efficient marketing tool to communicate directly with potential customer, existing clients and internally with employees and coworkers. The growth of interactive videos and other new technologies will spur this adoption of video as a language. On this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, continue a previous conversation with Chris Savage CEO of Video Hosting and Analytics firm, Wistia

Immersive video is the new thing in 2016. And Immersion is the new buzzword replacing Engaging. And it's only natural because as marketers, we want our audience's undivided attention. And how better to achieve this than to get the viewer completely immersed in message. This has always been a challenges for marketers, far beyond the scope of just video. With so many other distractions at our fingertips, especially on the device we use to view videos, it's an ongoing challenge to keep a viewer 'glued' to the screen. On this episode host, Joel Goobich and Brendan Carty, immerse you in a discussion of how to make your videos immersive as well as engaging.