Video Marketing 2.0

Listen to this short excerpt from Video Marketing 2.0 Episode 19 - Live Action or Animation. Which Video Style is Best? We explain the plusses and minuses of each video marketing style. Listen to the entire podcast episode at www.videomarketing20.net or on iTunes.

It’s shaping up to be a defining fight in the video marketing revolution. Do I use Animation style videos or use Live action video? Do I stick with something that I know; real video of real people, real scenery, real products - that is Live Action? Or do I succumb to the charms of good animation, premium illustrations and great characters even though I am unfamiliar with the animation process? On this podcast we give the case for each. And then we leave you hanging to decide for yourself. (What? you thought that we would be able to choose one over the other? As video marketing experts we love both of animation and live action. In the end there are lots of style options to choose from when making a marketing video. Each deserves a good look before making a final decision. Or you can even combine styles and can elevate the quality and sophistication of your marketing video to new levels.

The Video creation process can often be complicated. Especially for those that have not gone through it before. There are a multitude of project management and workflow challenges that put a premium on having an efficient collaboration mechanism in place. Unfortunately up to now there has not been a single online software program that can handle this for video creation. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss with Dan the solution that he and his team have created at Slope (www.goslope.com) to make the video creation collaboration process more efficient and cost effective. Slope is a media collaborative platform for marketing and creative teams.

Listen to a short excerpt from Episode 18 of the Video Marketing 2.0 Podcast - Collaboration and Workflow in the Video Creation Process as guest Dan Bloom explains the media collaborative platform for marketing and creative teams that his company has developed. Listen to the entire podcast episode at www.videomarketing20.net or on iTunes.

Vines as described by Twitter are 'a shortened form of something larger." This is Twitter's video equivalent of a Tweet. A Vine is a short video that will loop continuously every 6 seconds. What a 140 character tweet is to compressed blogging, a 6 second Vine is to compressed video marketing. Despite, or perhaps because of, the length limitation Vines should be and can be used for business marketing purposes in a much different manner than longer form explainer videos. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, talk about the six different ways a business can smartly use Vines for business and video marketing purposes.

Not all live action marketing videos are equal. Just because anyone can shoot a video does not make them expert cameramen or video creators. Quality counts and it often costs a lot of money. Some videos are super sophisticated and expensive to produce while others are literally made using a smart phone app and camera. What all good videos have in common though is a good script, planning and execution. On this episode we explain the cost factors of producing a quality live action marketing

Facebook is going to be a major force in the new paradigm of Video Marketing. But making a marketing video that is specifically geared for use on Facebook is different than creating a video that will be used on a website, email marketing or YouTube. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, talk about the major considerations and strategies for creating good marketing videos for use on Facebook.

YouTube is the biggest, baddest hosting platform out there. But is it the best place to put your video? In this episode, we break down the top 5 hosting platforms not named YouTube. When considering what hosting platform to use for your marketing videos it's best to have a business perspective. Think about your needs for analytics, reliability, flexibility, quality and technical service. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss 5 different business oriented hosting sites

Video is becoming the day to day language by which content is delivered. It needs to be fresh. That's why a single marketing video is not enough. According to a recent study by Cisco, it's estimated that 80% of mobile content will be in the form of video. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss how in the new paradigm of Video Marketing a single video is not enough to create the long term results and engagement that are necessary.

There are six main video styles that are used for marketing and explainer videos. Whether it's animation, live-action, screen casting or even whiteboard animation, they all have one purpose - to convey in a visually engaging manner the story of a business product, service or brand. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss the different video styles most used in video marketing.

Marketing videos in the medical space have not been as good at telling a story as they are about concentrating on 'features and benefits'. Matt Stoltz explains in detail the new role of video marketing for healthcare including the use of more modern style options for branding and patient education purposes. Perhaps no other sector of the economy will we see dramatic changes than in the use of video in the medical and healthcare space. Similar to other business, healthcare professional and medical businesses feel the need to connect with their customers, clients and patients in a more engaging and modern fashion.

The biggest hurdle for any video is the first ten seconds - how to hook the viewer so that they stick around for the entire video. It's a tough challenge, but with a little style and know-how, you can grab the viewer's attention early and never let go. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss seven different mechanisms for getting someone's attention using video.

Show Don't Tell - that's what video marketing expert, Melanie LoBue believes brings out the power of a good explainer video. Seeing the visuals is exciting and brings a business product to life. On this episode host Joel Goobich and Brendan Carty discuss how Melanie and her team at Business On Tapp use video marketing.

Video marketing in faced with a big challenge. People are being distracted more and more by the devices they use to view videos. They no longer have the same attention span. On average when people are distracted by the device they use to view videos – their ad recall decreases by 43%. This has led to a rise in a new metric – The Attention Metric – that attempts to measures more accurately the effectiveness of marketing video.

Good scriptwriting is like a seductive dance. It draws you in, builds to a crescendo and then leaves you wanting more. Marketing videos are a synthesis of good storytelling, wordsmithing and visual images. The connective tissue that holds it all together is the video script. It’s the beginning stage of the video production process, but determines so much of what happens ‘downstream. On this episode, veteran scriptwriting Brendan Carty describes the 5 key components of good video scriptwriting.

Facebook is changing the face of video marketing. Already close to 4 Billion video views per day are recorded on the world's largest social media platform. No longer should Facebook be considered just a social media platform. Serious business marketers should take heed and learn how to utilize the unique engagement opportunities that video on Facebook provides. On this episode, Joel and Brendan talk in detail about the growing importance of Facebook in the Video Marketing revolution.

An animated or live action video production is a process that involves many different disciplines. On this podcast Brendan Carty and Joel Goobich explain in detail what a typical explainer video production includes. The video production process can be broken down into 8 core steps. It's the same whether you are producing a short or long explainer video. The process to create a good marketing video is also the same no matter what style you use, animation, whiteboard, screencasting or live action.

The key to a successful business marketing video is to engage the target audience. On this episode hosts Joel Goobich and Brendan Carty explain the importance of creating a video that engages and drives people to take action. A business marketing video is different than the millions of videos uploaded to YouTube or Facebook everyday. It has a very specific purpose. It has a targeted audience. It must engage them and lead them to listen and watch the entire video to the end. That's where the compelling call to action appears.

To produce a marketing video requires the collaboration of different professionals. This episode describes the dynamics of a productive video production client - agency relationship. Approaching the relationship between the stakeholders for producing an explainer video or other type of business marketing video as a partnership is important. It's critical that all sides and individuals understand and have the same passion for the production values.

When it comes to videos, shorter is generally better. The optimum length is between 30 - 90 seconds. This episode of Video Marketing 2.0 explains why. A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered.