Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as: The TikTok trend of creating fake album covers out of random camera roll photos Potential new Twitter features could include super followers, an undo button Shoppable tweets LinkedIn's new freelancer marketplace, Stories for Pages, and Swipe-ups LinkedIn recommending newsletter subscriptions YouTube Shorts Taco Bell To Go concept restaurants Microsoft's hacked email servers Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/340 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 339, host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts. Steven Clift is the CEO of GoodCarts, a network of ethical eCommerce companies that share post-purchase customers by offering discounts to similar shop-for-good stores at checkout. Steven has unparalleled 25+ years of direct experience across more than 35 nations with digital civic innovation with business, government, foundations and nonprofits. He was honored by the Obama White House as a Champion of Change for Open Government and in 2006, he became an Ashoka Fellow. The founder E-Democracy.org and the leader of the State of Minnesota’s first e-government initiative, Steve is literally a pioneer in digital democracy and online civic engagement. Video, Show Notes & Links: https://beyondsocialmediashow.com/339 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 338, co-hosts BL Ochman & David Erickson discuss Dr. Jill Biden's White House Valentines display, as well as: Stellar Thank You page examples The American Shame Card collection of gun-control advocacy postcards Fact checker bylines The explosive growth of social audio Microsoft's AI voices Lincoln TV Duolingo's singable commercial Super Bowl social media Conference sounds for livestreaming waiting room Twitter gets into the newsletter game Google News analytics via Search Console Norton's prying eyes and listening ears commercial The safest and most dangerous states for online dating Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/338 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. As a professor of marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.” Video, Show Notes & Links: https://beyondsocialmediashow.com/337 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 336, co-hosts BL Ochman & David Erickson discuss Amanda Gorman, the first Super Bowl poet laureate and Budweiser's advertising pause, as well as: Twitter's Birdwatch pilot Harnassing TV moments to drive viral awareness New LinkedIn controls An unboxing gun-safety PSA A New Orleans COVID vaccine PSA Google My Business updates TikTok's Creator Portal YouTube hashtag pages TikTokQ Black History Month wokeness Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/336 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 335, host David Erickson interviews his co-host B.L. Ochman to kick off the Beyond Social Media Show interview series of episodes. In addition to co-hosting this podcast, B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings. B.L. creates ROI-focused strategies and campaigns that build traffic and sales; writing long and short form web content; social media profiles, blogs, newsletters, emails and press releases, website copy; videos and podcasts. David and B.L. discuss her marketing career and experiences, her advice for young marketing professionals, as well as some personal things listeners may not know about her. Video, Show Notes & Links: https://beyondsocialmediashow.com/33

During episode 334, co-hosts BL Ochman & David Erickson discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight, as well as: Match.com's match made in hell Barbie's new role as a digital influencer Taco Bell's potato CEO Ben & Jerry's new doggie desserts NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as insurance spokesmen Phishing’s Explosive Growth The 2021 Edelman Trust Barometer Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/333 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 333, host B.L. Ochman interviews her co-host David Erickson for the inauguration interview episode of the Beyond Social Media Show. In addition to co-hosting this podcast, David is principal of his digital marketing consultancy e-Strategy Media, serving clients with strategic counsel and execution of content production and audience building. He has more than 25 years experience in marketing, public relations and advertising, serving clients ranging from international brands to independent local businesses and individuals. B.L. and David discuss his marketing career and experiences, his advice for young marketing professionals, the state of the industry, as well as some personal things listeners may not know about him. Video, Show Notes & Links: https://beyondsocialmediashow.com/333 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 332, co-hosts BL Ochman & David Erickson discuss how Apple's iPhone lidar technology is shaping the future of augmented reality, as well as: The wide release of Amazon's Echo Frames Twitter's disappearing Fleets and potential audio chat Midwest governors mask up for a pandemic PSA AI software that stymies facial recognition technology Apple Podcasts gets an embeddable player LinkedIn's top influencers for 2020 Frito-Lay sets up a holiday-themed merch shop Pepsi makes an apple pie cola Arby's sells deep fried turkey pillows Fake People are everywhere online Holiday eCommerce sales projections Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/332 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 331, co-hosts BL Ochman & David Erickson discuss Google's infrared Internet project, as well as: Sequential video storytelling The Biden Harris transition website Spotify buys Megaphone audio hosting provider Four Seasons Total Landscaping's VR furries YouTube Rewind cancelled this year MmHmm video conferencing addon comes out of beta Customizable Oreo cookies Ticketmaster's fan safety app Our post-literate society Law firms undermining democracy Support for pot legalization Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/331 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 330, co-hosts BL Ochman & David Erickson discuss the 2020 presidential election, as well as: Van Jones' on-air tears of joy over the presidential election result The ROI of I Voted stickers Cheese Boy wins the internet with a successful fondue fountain A PR agency's superb election survival kit branding Shopify and TikTok partner on shoppable ads Calm's clever election night sponsorship Typosquatting A photo credit backlink scam The Gap can't bridge the divide Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/330 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 329, co-hosts BL Ochman & David Erickson discuss the ten most horrifying marketing stories they covered in 2020. Uninsured SXSW Randomly Recording Smart Speakers Creepy COVID Masks Vanishing Keyword Data Facebook's Couples App Facebook's Stalking Data Ayn Rand's Hand Out Apple Hijacks Search Traffic Pubic Hair Branding We Are Not Okay Plus one smile and some Halloween stats. Video, Show Notes & Links: https://beyondsocialmediashow.com/329 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 328, co-hosts BL Ochman & David Erickson discuss Mucinex's influencer fashion show, as well as: Planet Word, the world's first voice-activated museum Lego's drive to promote creative problem solving through play AMC renting it's cinemas for private movie showings Google's humming song-discovery app Racist-seeking Reddit bots Google's revamped analytics suite Snopes faked for propaganda Trump's lax Twitter security Facebook misinformation continues The NFL's faux patriotism Instagram Stories reach Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/328 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 327, co-hosts BL Ochman & David Erickson discuss the viewership of the dueling Donald Trump/Joe Biden Town Hall forums, as well as: An array of new Zoom apps Google Analytics version 4 Coinbase's no-politics policy Alexa notifications Apple pays hackers to hack Snapchat's LiDAR lenses Vintage downloadable cookbooks A social media wellness check Funeral flyers Cord cutters Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/327 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 326, co-hosts BL Ochman & David Erickson discuss the mass delusion conspiracy theory known as QAnon, what social channels are doing to interrupt its spread, and the human consequences of this dangerous movement, as well as: How restaurants are innovating with 'ghost kitchens' A hilarious series of videos explaining the pandemic to our past selves The Library Of Congress' AI-powered newspaper archive search Twitter's measures against the spread of disinformation Telepath, the new social media hotness Wikipedia's makeover Brand activism Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/326 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 325, co-hosts BL Ochman & David Erickson discuss Estée Lauder's cosmic product shoot and NASA's space toilet, as well as: Google's plan to pay publishers Cloudflare's service to speed up WordPress sites Google Assistant will sit on hold for you The paparazzi turn to social media stars (who knew?) Ring's home surveillance drone Russian hackers breach federal agencies The Los Angeles Police Department's citizen surveillance system Twitter's racist crop Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/325 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 324, co-hosts BL Ochman & David Erickson discuss 'The Real Facebook Oversight Board' comprised of industry experts that will try to hold the social network accountable, as well as: SEMrush acquires a earned media public relations tool Entertaining B2B advertising MailChimp evolves into a full-fledged marketing platform Casey Newton joining the Substack journalism revolution LinkedIn Stories arrive TikTok bans fasting app advertising Google Maps shows COVID 19 hot spots Hillary Clinton launches a podcast Proud Boys lose their shirts Cancel culture is the new crisis PR Google taketh Meet Racial justice and brand trust Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/324 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 323, co-hosts BL Ochman & David Erickson discuss McDonald's new stop-motion 30-second spot featuring the Travis Scott Meal, as well as: The wonders of a liveable wage Logofonts Snapchat's voting tools YouTube Shorts Kara Swisher's Sway podcast Patagonia's pottymouth Facebook's failure to act YouTube blocks iOS picture-in-picture mode Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/323 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 322, co-hosts BL Ochman & David Erickson discuss a Facebook Group battle over a dinosaur at McDonald's, as well as: Alexa for Residential Ron Charles acting out book reviews PDFs are not fit for human consumption The Wired 25 virtual conference New LinkedIn Page features Salem Ilese is Mad At Disney The JabberMask Google to limit paid keyword data The drone delivery race between Walmart & Amazon heats up Your smartphone knows when you're drunk Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/322 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 321, co-hosts BL Ochman & David Erickson discuss Walmart joining Microsoft's bid to acquire TikTok, as well as: American Family Insurance's Gen X-targeted commercial The Humanity Lab's anti-racism efforts KFC is finger lickin' good no more Instagram infographics Spotify virtual events COVID 19 gag rules A fond farewell to Izzy's Ice Cream PPE vending machines Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/321 Connect with the show on social media Subscribe to the weekly eNewsletter