Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career. Among the topics we cover in this interview: - A challenge changes Curtis' life - The doctor who paid off Curtis' $32K student loan and inspired his business - Inspired by Elon Musk to go to MIT - How many fake reviews are online? - What kind of reviews can be removed? - What kind of reviews can't be removed? - How to prevent bad reviews? - How to respond to bad reviews - How neural networks relate bad reviews - Alexa: is this review fake? - Who should we trust? There's an app for that! - and lots more! Curtis Boyd started the reputation management firm, Ocjection.co at the end of Nursing School. Right before he graduated, a local physician told him he'd pay off his $32K student loans if Curtis could figure out how to remove a fake bad review that was costing him patients. When Curtis suc

During episode 359, co-hosts BL Ochman & David Erickson discuss doctors spreading vaccine misinformation on Doximity, as well as: A TikTok campaign in real life Yelp's COVID labels Instagram's new blocking feature A brain/computer interface that inputs full sentences from your thoughts Twitter's redesign Twitter Spaces' new multihosting feature Snopes forced to retract plagiarized articles Vikings quarterback Kirk Cousins anti-vax PR fiasco Twitter's cropping bias A survey of content entrepreneurs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/359 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as: TikTok's push to get users to remake classic commercials Non-fungible tokens for Coca-Cola and Twitter The rise of low-fidelity video ads Google's adoption of email authentication protocols More Google My Business call data Amazon measures in-store customer experience Social media's anti-semitism problem Kraft ice cream Middle-aged dancing guys Influencer spending Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/358 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more. Coral earned her B.A. from UW-Madison in 2011 with a double major in Communication Arts and English Literature. Since graduating, she has explored many different areas within the marketing industry, including brand management, event planning, corporate communications, media relations and influencer marketing. She has held roles as a Public Relations Executive representing companies like 3M and Valspar, a Global Producer for the Apparel and Accessories categories at Target Corporate, and is currently the Senior Public Relations & Communications Manager at Fiskars. Video, Show Notes & Links: https://beyondsocialmediashow.com/357 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as: Improv Everywhere's New York city dance party Google's test of seller ratings in search Twitter's Non-Fungible Tokens Amazon's Kindle Vella serialized fiction platform Twitter's testing of new conversational features Instagram's Reel advertising BusinessInsider's clever welcome email Facebook launching it's Substack clone, Bulletin The advent of the college athlete influencer This Week in Cuba Twitter Space DiGiorno's crowdsourced slogan An Amazon contractor gets fired by bot Emails on packaging Clubhouse demographics Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/356 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing. He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world. Video, Show Notes & Links: https://beyondsocialmediashow.com/355 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as: A Twitter thread that made it to the silver screen Google's breaking news warning A clever list building tactic Digitally resurrecting murdered journalists How to scare phone spammers Twitter's ticketed Spaces A LEGO typewriter set Hyundai acquires Boston Dynamics and cuts a strange video to celebrate Apple is out to destroy your open rates family and friends word of mouth Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/354 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 353, host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them. Alberto is a leading authority on multicultural communications and marketing in Minnesota and has been a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio and other Minnesota business media. He was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. Alberto is Currently the board chair of Great Minnesota Schools, is the former board chair of Hiawatha Academies and served on the founding boards of KIPP Minnesota and Twin Cities Academy. He served on the board of the Minnesota Broadcasters Association and on the advisory editorial board of Minnesota Business Magazine. He has worked with Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino

During episode 352, co-hosts BL Ochman & David Erickson discuss media coverage of the Tulsa Race Massacre, 100 years after the fact, as well as: Oreo's offering to aliens The soft power of brands Amazon supports marijuana legalization Dunkin' sells paint Apple's privacy commercial Amazon Sidewalk risks Hootsuite jacks long-time customers Twitter reinstates certifications Stetson disowns hatWRKS Music streaming Influencers' earnings Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/352 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets. Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice President of business development for AirCarbon Pte Ltd, a Singapore based commodities exchange built on blockchain for carbon trading. He was the CEO and co-founder of DashBid Media, a video advertising exchange in New York City and the 2nd fastest growing company in NYC in 2015. Tom also served as COO of JumpTV where he built operations for streaming over 200 live linear TV stations leading up to JumpTV’s IPO. In addition to carbon trading, he has built platforms and exchanges for the travel, real estate, video advertising, and streaming media industries. Tom’s career began in Boston, MA and has ranged from Indonesia, the Caribbean, and Latin America to Singapore wh

During episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as: YouTube's new audio ad format Google's LaMDA AI model Hulu's self-serve advertising About This Site coming to a search near you The brand texting trend Mattel wants to recycle your old Barbies Snap's Spectacles are back in AR form India wants to erase "Indian Variant" from social media Google Analytics 4 readiness Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/350 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 349, host David Erickson interviews Blois Olson, radio host and publisher of seven must-read newsletters about email marketing, list growth, and leveraging channels to own the inbox. Ever since he received his first computer while a paperboy, Blois Olson has lived at the entrepreneurial intersection of media, technology and communications. Today he leads Fluence Media, and serves as one of the Midwest's most sought after political analysts in his role at WCCO Radio and as publisher of Minnesota's most read tip sheets providing daily insight on politics, business, philanthropy, health care and agriculture. He began his career managing political campaigns and working in political media through the 1990’s. Blois founded his first agency at age 26 and built it to be one of the most respected at integrating technology to synchronize corporate reputation and public affairs campaigns in the country. In 2012, he founded Fluence Media in the belief that the silos of marketing and media have crashed. Flu

During episode 348, co-hosts BL Ochman & David Erickson discuss Disaster Girl's big payday, as well as: Nerf's new chief TikTok officer Clubhouse's NFL draft partnership Clubmarket's Clubhouse influencer exchange Digital product placement Spotify's paid podcast subscriptions Flipboard flips to sponsored newsletters Vaccination public service tweets Punch Pizza's recruiting marketing email A clever social media and visual communication tactic Facebook's failure Slander for profit Basecamp's ban Apple's privacy sanctimony exposed Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/348 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 347, host B.L. Ochmann interviews TikTok influencer Miranda Head, host of the TikTok Famous podcast, and Social Media Manager for FloQast, about video marketing on TikTok and how she has earned success on the platform. Miranda Head is a TikTok Creator Partner (7+ million views), host of the TikTok Famous podcast, and Social Media Manager for FloQast. She loves to analyze the latest trends on social media, specifically TikTok, while also creating cooking content for her channels: @CookingWithMiranda. If she's not whipping up something yummy in the kitchen, she's soaking up all her time with her two young sons on the beaches of Hawaii. Video, Show Notes & Links: https://beyondsocialmediashow.com/347 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 346, co-hosts BL Ochman & David Erickson discuss Baby Boomer influencers, as well as: Google Earth's timelapse visualization of climate change Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter Reddit considers its own Clubhouse clone Broadway returns LinkedIn creates creator tools LinkedIn asks for secret endorsements Non-Fungible Tokens sold to raise funds for a kidney transplant Everything you want to know about NFTs but was afraid to ask How to use Google My Business posts Kribi self-cleaning underwear Your privacy reading list Zero-click search results data Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/346 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more. Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Pritzker Hageman, P.A., specializing in foodborne illness, Legionnaires' disease, explosion injuries, and liability cases. Pat has a career of successes in identifying, analyzing and rethinking the strategic landscape that will bring a client's digital presence in alignment with its goals. Patrick has a long record providing clients such as Target Corp., Ingersoll Rand, and Minnesota Public Radio with the strategic digital marketing tools they need to reach key audiences amidst the high volume of conversations that people now filter through. He fuses his extensive knowledge of social communications and online media relations with his expertise in data analytics and m

During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as: A Clubhouse tutorial A mafioso whose YouTube channel gave him away New stoner emoji coming for Apple's iOS An AI-powered service that animates still headshots The forthcoming Brave privacy-focused search engine NFT brand stunts generating publicity Facebook is removing analytics Lil Nas X’s satanic shoes Volkswagen’s April Fools prank backlash A massive Facebook user data leak Krispy Kreme's anti-vaxxer Mondays Mars candy's pesterbot Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/344 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful. During his 35-year publishing career, Madden has held a variety of staff positions including reporter and columnist at Fortune Magazine; senior editor at Sports Illustrated; editor-in-chief at Bicycling (which won two National Magazine Awards during his tenure); editorial director of Men’s Health International; editor of Outdoor Explorer; digital product lead for Rodale; chief content officer and general manager of Sports on Earth, a joint venture between USA Today and Major League Baseball Advanced Media; and chief content officer of F+W Media. A prolific writer, Madden’s work has appeared in a variety of publications, including Reader’s Digest, Time, Life, Hemispheres, Attache the Boston Globe, the Toronto Globe and Mail, Huffington Post, Via, Men’s Journal and Unlimite

During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as: IKEA's audio book catalog A sweet wine-tasting gig A tour of American dialects Instant holograms Taco Bell's 404 error page An Ad Council COVID vaccine campaign Facebook's newsletter publishing platform Mark Cuban's Clubhouse competitor, Firesidechat app Google's Key Moments in YouTube videos LinkedIn throwing shade TikTok's way An inclusion video oversight Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/342 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community. Prior roles include leading marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally. Video, Show Notes & Links: https://beyondsocialmediashow.com/341 Connect with the show on social media Subscribe to the weekly eNewsletter