Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 320, co-hosts BL Ochman & David Erickson discuss Epic Games' Fortnite vs Apple Battle Royale, as well as: Taco Bell's Mobile Go restaurants Brayden Harrington’s bravest little speech Instagram's Suggested Posts Sarah Cooper’s really great week Spotify books The resignation of Facebook's CMO Susan B. Anthony slaps back at a Trump pardon Trump wants to block Twitter critics again Facebook's Holocaust deniers Banned Subreddits relocate Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/320 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 319, co-hosts BL Ochman & David Erickson discuss TikTok's clandestine surveillance of its users, as well as: Precisely targeted direct mail Warm and cuddly artificially intelligent pet robots Twitter’s new Reply Guy feature The power of video recommendations LinkedIn Sells SlideShare to Scribd Planter’s Baby Nut grows up Apple redirects search users to its Apple News+ app Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/319 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 318, co-hosts BL Ochman & David Erickson discuss

During episode 317, co-hosts BL Ochman & David Erickson discuss the potential acquisition of TikTok by Microsoft, as well as: Deadspinners split to Defector Media Nike's amazing You Can't Stop Us ad Denying Holocaust deniers Country Time's little bailout fund Virtual influencers' time may have come The whole Stella Immanuel strangeness The Walmart Nazis the Consumer Electronics Show goes virtual until 2022 The Harper's Letter decrying cancel culture Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/317 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 316, co-hosts BL Ochman & David Erickson discuss John Oliver's celebrity conspiracy debunkers, as well as: Netflix enlists Reddit digital detectives Minnesota Search Engine Marketing Association's virtual happy hours The return of Apple's Underdogs Reporter's email newsletters Amazon delays Prime Day Hootsuite adds Google My Business Brickrolling Yelp's economic indicators Facebook's parallel universe Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/316 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 315, co-hosts BL Ochman & David Erickson discuss the massive Twitter hack and Bitcoin scam directed at high-profile accounts, as well as: The Minnesota Twins broadcast a scrimmage with a crowdtrack Free Grow With Google courses Long-term care seniors pose for iconic classic rock album cover recreations Michelle Obama's new podcast on Spotify Hulu rolls out self-serve advertising An ad agency goes fully remote Target joins the growing list of retailers mandating masks for customers Chris Cuomo calls out Trump over Goyagate Instagram to clone TikTok Hong Kong’s protest movement keeps getting stymied by Apple Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/315 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 314, co-hosts BL Ochman & David Erickson discuss Mmhmm, a new video conferencing app that is still in beta but looks amazing, as well as: The tech pushback against Chinese data requests New evidence for Subscription Twitter Pinnable Instagram comments Google acquires an augmented reality glasses company Google Assistant Continuous Mode The FaceApp #WhatItWouldBeLike campaign YouTube's new affinity metrics A Google Project Loon update Jimmy Johns employees post racist video Mark Zuckerberg fails to impress civil rights leaders The Ayn Rand Institute grabs PPP money Anti-mask masks for sale on Etsy Another PR pitch from hell Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/314 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 313, co-hosts BL Ochman & David Erickson discuss the most significant announcements to come out of Apple's 2020 Developer Conference, as well as: Keen, Google's new social collaboration tool Google Images fact checks Patagonia joins the growing Facebook advertising boycott Devin Nunes' Cow wins in court YouTube introduces shoppable commercials Pandora introduces analytics for podcasters Facebook continues to harbor hate Some Covid-19 masks that are creepy AF Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/313 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 312, co-hosts BL Ochman & David Erickson discuss Twitter's new voice tweet feature, as well as: Target recognizing Juneteenth Spotify lands DC comics for scripted drama podcasts Netflix' Reid Hastings donates $120 million to black colleges Fox News doesn't get the joke Facebook's Ad Library spying tool Trump's Nazi ads removed Flipboard's Fox News problem #RIPTacoBell trends A PR person from hell Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/312 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 311, co-hosts BL Ochman & David Erickson discuss Twitter's plans to prompt you to give a second thought to that link you're about to share, as well as: Twitter spruces up its lists Google's financial commitment to help news organizations devastated by the pandemic Campaign Monitor's email engagement survey Adopting dogs via Zoom Insane LEGO contraptions KSTP TV's new long-form newscasts Proctor & Gamble's active anti-racism PSA Jason Calacanis' call to fund a Facebook alternative Google scrolling your website Twitter's Fail on Trump tweets Google's cheapskate ad credits Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/311 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 310, co-hosts BL Ochman & David Erickson discuss their experiences of the Black Lives Matter and police brutality protests from the perspective of each of their states, New York and Minnesota, as well as the needed changes in our society. Video, Show Notes & Links: https://beyondsocialmediashow.com/310 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 309, co-hosts BL Ochman & David Erickson discuss a leak of details for Apple's reported upcoming augmented reality glasses, as well as: DEVO's face shield PPE A literal happy hour courtesy of the Finns The bookcases of the cloistered and famous A Twitter parasite Playboy's sexy safe six PSA Feedly's Leo AI Instagram guides Facebook's new eCommerce bid Exclusive Twitter threads The future of conferences How the debunked viral Plandemic conspiracy spread Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/309 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 308, co-hosts BL Ochman & David Erickson discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant, as well as: IKEA's furniture fort plans Twitter's new policy of labeling COVID-19 tweets Bud Light bringing back the Real Genius campaign Augmented reality contact lenses The future of restaurants Brightcove's new streaming service, Play TV Free virtual reality collaboration The negative effects of bad news The Ants of Facebook The day Google Play Music died The State of Social Media Marketing report Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/308 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 307, co-hosts BL Ochman & David Erickson discuss new and potential future features coming to Twitter, as well as: Twitter's new moderation tool Potential new Twitter business profiles Google's podcast analytics Google's Web Vitals metrics Facebook's oversight board Ryan Reynold's Mint Mobile commercial Wendy's online scavenger hunt Progressive Insurance works from home Amazon's new show, Upload Augmented reality that copy and pastes from real life Google Lens' new copy to desktop feature Jimmy Kimmel's screw up 28,000 GoDaddy hosting accounts compromised Axl Rose owns Steve Mnuchin YouTube Engagement Benchmarks Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/307 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 306, co-hosts BL Ochman & David Erickson discuss the effect COVID-19 has had on the Influencer economy, as well as: The leaders weighing in on #PressFreedomDay How the NFL conducted its first-ever virtual draft New York City's Stay The F*ck Home festival Budweiser's coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial The Verification Handbook is now free for all Apple TV+'s new docuseries Home Billboards saluting doctors Successful email signature signoffs Meet Google Meet, now available to everyone What honest Zoom meetings would look like Unemployed special effects Frankestein Live The coming voice tech explosion The definition of small- and medium-sized businesses The coming burn-in catastrophe Daytime streaming statistics Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/306 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 305, co-hosts BL Ochman & David Erickson discuss coronavirus visuals, as well as: Twitter's new COVID-19 misinformation protection measures Free Google Shopping Listings Google's new identity verification requirements for advertisers A clever tactic for retaining unsubscribing customers An app that will broadcast family videos for tech-averse elders COVID Nursery Rhymes Alternatives to "unprecedented" Free resources for marketers Vintage pandemic posters TV show posters reimagined for COVID-19 A Coronavirus Rhapsody MinneAnalytics Monday Two-faced Facebook Mobile voting efforts Dangerous Amazon working conditions The public companies taking small business loans Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/305 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 304, co-hosts BL Ochman & David Erickson discuss how some top New York restaurants are selling pandemic care packages and birthday party dinners, as well as: The Twitter food drive Steak Umm's brilliant tweetstorm A wedding photographer's LEGO shoot A no-contact haircut solution Virtual reality fitness Art for gerbils Music analytics for voice data The Whirlpool Kids’ Chore Club The Transcribers of Reddit Some great resources to keep you sane Inbox Google Meet Discord's noise-cancelling AI An email template malfunction Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/304 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 303, co-hosts BL Ochman & David Erickson discuss how advertisers are adapting the COVID-19 pandemic, as well as: An incredible video produced from one of Mark Schaefer’s podcast episodes Rethinking marketing communications in light of Abraham Maslow's Hierarchy of Needs The song God Save The City, a message of gratitude to those at the front lines of the fight against the coronavirus Carvana's latest commercial Bill Murray returns for Jeep because every day feels the same now Julia Louis-Dreyfus' #StayHomeSaveLives PSA The British government pushing social distancing via in-game ads Apple's retooling to make medical face shields Samuel L. Jackson reads Stay The F*** Home Dancing With COVID-19 Saturday Night Live returns...remotely Shake Shack's DIY burger Google Maps highlights help Found object art Seven Days of Hope The loss of John Prine Postponed emojis Facebook keeps wanting you to use its 'Tinder' Pausing campaigns Plus great new apps and important stats and a lot of stuff in betwee

During episode 302, co-hosts BL Ochman & David Erickson discuss COVID-19 commerce changes, including: Facebook's COVID-19 Community launch with a film Google's free ads for SMBs Freelancers Union's Freelance Relief Fund Medtronic's DIY ventilator specs Mark Cuban's 3M snark USAA's compassionate ad Coronavirus dating by drone Twitter's calendar of Tweets for businesses Planting Victory Gardens Companies that laid off employees via Zoom Adobe's online summit points the way to post pandemic future CuriosityStream lowers price to $1 a month MailChimp presents films from cancelled SXSW 'Selling a President 2020' posts episode 2 Joe Biden's 'Here's the Deal' podcast debuts WFH is bad news for some podcasts Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: http://beyondsocialmediashow.com/302 Connect with the show on social media Subscribe to the weekly eNewsletter

During episode 301, co-hosts BL Ochman & David Erickson discuss the brand heros of the coronavirus crisis, including: Brands that are doing good in the midst of the coronavirus pandemic The Rotterdam Philharmonic Zoom Concert from musicians' homes Product Hunt's Makers Festival work from home edition A SuperCalaFragilisticExpialaDocious song about coronavirus Mucinex fights fake news with "Spread Facts, Not Fear" campaign Yelp allows donations to small businesses COVIDnearyou tracks the spread of the pandemic Work from home resources A lame Coronavirus PSA by the Ad Council Bad sound and video in local and even national news coverage as reporters and guests work from home SXSW refusal to give refunds Trump's Cease & Desist on Democratic ad backfires Why Bill Gates want to lock the whole country down Cool tools to get you through the quarantine Astounding ad spending declines Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: http://beyondsocialmedi