Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career. Among the topics we cover in this interview: - A challenge changes Curtis' life - The doctor who paid off Curtis' $32K student loan and inspired his business - Inspired by Elon Musk to go to MIT - How many fake reviews are online? - What kind of reviews can be removed? - What kind of reviews can't be removed? - How to prevent bad reviews? - How to respond to bad reviews - How neural networks relate bad reviews - Alexa: is this review fake? - Who should we trust? There's an app for that! - and lots more! Curtis Boyd started the reputation management firm, Ocjection.co at the end of Nursing School. Right before he graduated, a local physician told him he'd pay off his $32K student loans if Curtis could figure out how to remove a fake bad review that was costing him patients. When Curtis suc