Foster Web Marketing Podcast

Bob Battle has proved himself to be nothing short of a legend in the DUI attorney circle. He’s iconic; he’s funny; and most importantly, he’s a major success. He’s a prime example of how DIY attorneys can make it.  Bob Battle has NO staff; it’s all him. Still, no one can compete with his tenacity, dedication, hard work—and amazing results! Check out this episode where Tom interviews Bob on how he’s managed to reach this level of success and how their relationship has been key to the both of them. Watch the video here.  

In this episode, Tom interviews our local SEO mastermind, Jamie Kelly, also known as “The Professor.” Tom and Jamie discuss the nature of SEO, its history, and its future. Here are just a few of the topics they cover: Why is a web presence still essential when you've been surviving?  How is Google changing, and where is it going? Why is having guides so important for your SEO? What are some ways to optimize your content and drive traffic? You can also watch the video here.

See the interview here. Tom interviews GLM and attorney mastermind, Ben Glass, to discuss expanding your practice, why you should, and how you can. A lot of you might have considered doing this already, and even more of you might need to consider doing this as well. Ben and Tom can help you do this the right way. If you know Ben Glass, you know he’s not only a legend in his practice but also in his marketing expertise. He is the founder of GLM, and mentor to Tom. Not to mention the main influence for Tom to start this company.

In our second episode of World of Marketing, Tom interviews David Waiter, one of our SEO experts. Listen to find out how David Waiter helped a law firm take advantage of their email list, resulting in a boost in revenue.  You can also watch it here.

In our first episode of World of Marketing, Tom interviews Jim Folliard. Jim is an expert on video and photography, and runs gearshift.tv Listen as Jim and Tom go through the history and future of video marketing.  Watch on Youtube: https://youtu.be/tMVcXD9toIU

If you’re trying to expand into a new practice area, you’re going to need a systematic approach. Getting into a new practice area—or generating more leads for an existing practice area—requires more than a page on your website. Check out this month’s webinar recording to learn how to create a marketing campaign that drives traffic, generates leads, establishes your authority, and attracts the clients you want to work with. Moving into a new practice area is a lot of work. We can help! Check out our Practice Expansion Campaigns to see how we can help.

Email marketing is an excellent way to generate engagement with your audience, and the ROI can be immense. Learn about some of the best email marketing strategies to get your emails opened and leads converted! Check out this month's recording where Molly shares simple, yet effective tactics for email marketing

For most attorneys and physicians, referrals are a huge source of revenue. These leads won’t just fall in your lap, though—you have to put in the legwork to build a quality network of referral sources. Charley Mann, Chief Marketing Officer of Great Legal Marketing, joined us to talk about building and maintaining a referral network that offers consistent, valuable leads. 

Learn how to stay top of mind just by saying “thanks!” in this month’s webinar. Gratitude can build relationships and drive loyalty, but it must be authentic. Watch the recording where Aly Klush and Molly McCormick talk about strategies, ideas, and tactics, and learn how some of our clients are seeing real results by showing their appreciation!

Some marketing strategies will result in steady, long-term growth, while others result in fiasco. With so many marketing “experts” sharing information on the internet, how can you know who to trust? Check out the recording of the October 2018 Monthly Marketing Webinar to learn about Scary Marketing Strategies to Avoid, and what you should do instead! 

When the phone rings, how often is your ideal client on the other end of the call? Chances are, you’re spending too much time talking to and working with people who are not the right fit for your practice.  Identifying your perfect client is a critical first step for getting more of the cases and patients you want, but it’s what you do with that information that matters. Check out the August 2018 Webinar recording where Tom Foster and Molly McCormick show you how to put that information to use and connect with the people you truly enjoy working with! 

SEO is primarily seen as a digital marketing focus, but your offline efforts can have a big impact on your online presence!  In this webinar turned podcast, Jamie Kelly and Tom Foster show you how to capitalize on offline marketing efforts to keep the momentum going after your message has been delivered. Billboards, promo items, and commercials are great ways to get your name in front of a large audience, but the impact should not stop there! Learn how to develop the right strategy and identify the key elements needed for greater visibility, improved search engine rankings, and more leads through your offline marketing efforts in this month's webinar. 

In this webinar, Zach Stone talks about some more advanced SEO tactics to help you stand out from your competition.  Get the slides to follow along. SEO has many levels, but at its core, it’s all about organization. The images above show a messy, chaotic closet that is transformed into a much more organized closet—although there is still room for improvement. These closet images are a metaphor for SEO, which can help you to organize your website so users and search engines can easily find what they are looking for. As soon as you think you’ve “mastered” SEO, you’ll find another level that you weren’t aware of or Google will flip the script on you.   In our last webinar survey, we received feedback that some of you are looking for more advanced tactics, so that’s exactly what I did in this month’s webinar. In this more advanced SEO webinar, I touch on a few things that we typically only work with services clients on including: Review Schema. What is it? How does it help? I’ll explain how to use it the RIGHT

Many business owners struggle to achieve the perfect balance between faith, family, work, and community; at times, this balance may seem unattainable. But believe it or not, you can run a very successful business and still have time to enjoy family and do the things you love. Dr. Brandt Gibson of Mountain West Foot & Ankle Institute has found the way—or at least gotten very close. Recently, he sat down with Tom and discussed his approach to work-life balance. Tune into our newest Tom Talks episode to hear Brandt’s philosophy on achieving balance and equilibrium and to get actionable ideas for pursuing it in your own life.

Check out our December webinar where we discussed the 3 things users want in today’s skippable world: “Wow me everywhere.” Consumers are looking for help—help answering a question, help meeting a need, help finding information. “Help me faster.” Users demand fast, relevant, and frictionless experiences across all web properties. “Know me better.” Google and other companies are providing better, more accurate tracking solutions to give even more sophisticated advertising options. We hope this helps you wow everyone with how well you know them quickly and efficiently.

Check out this month's Marketing Webinar as Tom Foster and Ben Glass discuss: What it takes to make the maximum impact on your practice and your life: Being smart about the business side of your law practice Taking responsibility for your weaknesses How to progress to the top, no matter where your firm is today by: Developing the components of a strong foundation Refining processes and operational systems Delivering better services while making more money and working less

It is a new year, and you are starting with a clean slate. However, it is important to examine what went right and what went wrong last year, so you can learn from your mistakes. During this Tom Talks episode, I speak with Ben Glass about the “Seven Mistakes Attorneys Made in 2017”: Mistake #1: No clear goals, no clarity of mission, unrealistic expectations, boredom, restlessness Mistake #2: Not putting in the required effort or not providing enough resources to achieve the very goals you set for yourself and your business Mistake #3: Copying your competitors, being a lemming, becoming a commodity Mistake #4: Being afraid to be yourself Mistake #5: The grass-is-greener syndrome Mistake #6: Not looking in the mirror Mistake #7: Trying to do everything yourself

In this episode of Tom Talks, Mike Mogill and Tom discuss the significance of video in your marketing efforts. Mike tells us how he found his passion, and how his entrepreneurial motivations led him to the success he has today. Tom and Mike discuss some key points about how to handle your business in a way that is inherently beneficial for all parties—something that drives many of us in our industries.

While we all need to take some time to rest during the holiday season, marketing does not take breaks. Marketing cannot take breaks, but that’s not a bad thing. The lull of your competitors provides you with a perfect opportunity to ensure people are seeing you at a time when they are on social media the most. People are on Facebook, Instagram, and Twitter more during the holidays than any other time of year. And while engagement is lower during this season, it’s a great time to reinforce your brand awareness and have fun doing it! Listen to the webinar to learn about: What kinds of posts you should be creating How to have fun with these posts Which platforms are most effective for these efforts The tone of your engagement

Have you wanted to hear more about non-compete agreements to ensure your business is protected? Watch this video to learn from an experienced attorney.