Foster Web Marketing Podcast

As online users, we have become accustomed to instant gratification. Your website users are no different—they want a site that is easy to navigate, loads quickly, and addresses their concerns up front.   Providing a great user experience (UX) is the key to better conversion rates, better engagement, higher ranking in search engines, and increased time on site. Zach Stone and Gretchen Upright joined our monthly marketing webinar to teach us How to Improve User Experience on Your Website. Check out the webinar recording to learn: The basics of great user experience Quick ways to improve conversion How to increase site speed The five crucial components of a killer landing page.   As we promised, here is the link to register for a design consultation so we can show you specifically how your website could be improved.

Video is an incredibly powerful way to connect with your audience, establish your authority, and build trust with prospects. In fact, online videos will account for more than 80% of all consumer internet traffic by 2020 according to Cisco! Thankfully Jamie Kelly and Allison Benson  taught us How to Improve Online Marketing With Video in this month's Marketing Webinar. Jamie and Allison work with clients on creating the highest converting and most engaging marketing strategies—this almost always include a video plan. Check out the recording to learn: Why online video matters How to use it on your website How it can improve conversion Where to promote videos How to make high quality videos in your own office

You’re doing all of the right things when it comes to your website, but is it working? Let’s find out! Jamie Kelly and David Waiter joined our webinar to tell you, How to Determine Your Online Success. These are the factors that impact your success; check out the recording to learn how to evaluate them: Local visibility, Backlink profile, Content, Reputation, Client experience, Competition, And paid marketing performance. Here is a link the snapshot analysis which can give you an idea of what needs help and what is working. 

Think of your business like a tree: the roots of the tree are your marketing efforts, the trunk and branches are your business offerings, and the fruit on your tree are great clients. The stronger and healthier your roots, the bigger and healthier your business will grow. Zach Stone and Tom Foster hosted our monthly marketing webinar to show you how to create the healthiest, most profitable marketing tree to set yourself up for success in the New Year! Check out the recording to learn: How everything you do plays a role in the success of your business, How your “marketing roots” impact your overall business How to evaluate the health of your marketing efforts, And how to set yourself up for success in the New Year! A healthy marketing foundation will prepare you not only for 2017, but for years to come.

How can you accurately and effectively track which channels are bringing in the best leads or best cases? Legal Marketing expert Mischelle Davis joined us for another monthly marketing webinar to show you! Zach and Mischelle got back to basics in this webinar to provide the foundation for the most accurate, uncomplicated data tracking methods.  Check out the recording to learn: Where to get the data, How to enter the data to get accurate results, How to manage data integrity, How to connect leads to cases, And proper nomenclature. As promised, you can access the spreadsheet example here, and see exactly how Mischelle tracks her own data. By starting with the fundamental numbers, you'll get cleaner more accurate data.

You have an excellent and effective marketing campaign in place and you’re getting tons of phone calls, but no new business. What gives?! Intake is the first real impression of what it’s like to work with your practice. Are you sending the right message? Even if you have a fabulous marketing campaign, a wonderful staff, and a great relationship with all of your patients or clients, a poor intake process can leave prospects feeling underwhelmed or neglected. Bill Egan and Tod Novak, Intake Experts at Alert Communications joined our webinar to show you how each relationship starts with intake, and what you can do to ensure your marketing efforts are not going to waste! Check out the recording to learn: The benefits of using a professional greeting, How to use empathy as a secret weapon, How to have a caring conversation, not an interrogation, The importance of call control, And how to listen effectively in order to maximize profit. You can learn more about Alert Communications and what they can do to help gro

You’re investing in marketing, but what are you getting out of it? We see it a lot—doctors and lawyers who keep spending marketing dollars, and don’t know if they’re truly benefiting from it, or flushing their money down the drain. Mischelle Davis, marketing guru at Davis Law Group, joined us for the October 2016 Webinar to talk with us about her excellent methods for tracking the success of marketing efforts. Mischelle is aces when it comes to this stuff, and her insight is invaluable! Check out the recording and follow along with the slides to learn: How to get started, When to measure, What to measure, And how to account for multiple influencers. Whether you are an attorney, doctor, or business owner you need to measure the effectiveness of your marketing (and be sure you’re doing it the right way!).

Ben Glass joined our webinar to share insights on some of the major themes we will be discussing at the Great Legal Marketing Summit, and to teach us how to build effective marketing funnels. Check out the recording and follow along with the slides to learn: Why marketing funnels are absolutely essential, How they work to draw in users and guide them towards a buying decision, How to create marketing funnels that will get clients to commit before they walk into the office, And which marketing tools other attorneys are using to get the biggest and best cases! Whether you are an attorney, doctor, or business owner you need to have excellent marketing funnels in order to guide users to action. If you want to listen to the podcast, you can download it directly from iTunes or use the audio player below. You can still register for the 2016 GLM Summit, but do it quickly—seats are filling up!

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted this webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn: The difference between “social content” and “SEO content,” Why social content matters, How to create social content, And tips and tricks for generating social engagement. You know social media is important, but it’s not doing you any good if you’re shouting into an empty room. Social content will bring attention to your brand and open the door for conversation with your audience. Check out the webinar recording to get inspired and follow along with the slides here. As promised, here are the links to the infographic maker, Piktochart, and an a

Google Analytics contains tons of information about your users—information you need to generate more website visitors, higher conversion rates, and better leads! It’s not enough to just see what’s happening on your website—the data in Google Analytics will tell you how to make better business decisions, and we can show you what to do with it. Watch to video and follow along with the slides to learn: How to set up a custom dashboard How to measure and track your goals and events Which campaigns bring the most traffic and conversions How to compare historical traffic trends How to determine where your visitors are located How to uncover your best and worst content How to discover site errors And what you should do with all of this information! Your website is the hub and funnel of all your marketing efforts. If you don’t use the data to improve your marketing strategy, you will lose leads to the competition.  You can also download the podcast or listen to the audio recording here:

With the right message and strategy, you can have an incredibly effective and affordable ad campaign on Facebook. However, navigating the ad platforms, picking the right ad types, and setting up your campaigns for success can be really confusing, even for seasoned veterans. Zach Stone and Molly McCormick hosted the April 2016 webinar to teach you how to build effective Facebook ads from the ground up. Check out the recording to learn: The difference between Power Editor and Ads Manager (and which one you should be using), When to boost a post and when to run an ad campaign, Your Facebook advertising options, and How to set up your campaign for success. As promised, here is the tool that will identify the amount of text in an image, and if your ad is not approved but you believe it was a mistake, you can appeal a disapproved ad here. Want to make sure you're targeting the right people? Use this guide to define your perfect client or patient.

You hear it all the time—"Content is King!" but that information is not helpful if you don't know how to write great content. We've pulled together a really helpful, comprehensive guide to writing great content. This podcast will not only help you understand the importance of different content types and why they are beneficial, but it will also finally explain how to actually write great content.

Not every case will be worth $1.8 million, but if it is, you better be prepared to secure that client before your competition does! Check out my interview with Ben Glass and to learn exactly how Ben managed to win and acquire his $1.8 million case, and how you can use the same strategy to bring in your own great clients and cases! Check out the interview to learn:   How Ben uses his website to attract the best clients and cases and still manages to run an incredibly successful law firm (yes, it can be done!). How his marketing strategies make the transition from prospective client to client seamless and easy. When you have the right strategies in place you don’t have to call and email every day; you have confidence—and proof—that your campaigns are doing the work for you. How Ben manages to have what we all want: freedom, control, and some serious bragging rights! No, I’m not exaggerating—Ben has two businesses, nine kids, a full case load, and he still shows up to work with a smile on his face and makes it

Nothing can seem quite as uncaring as a lawyer or doctor who can't empathize. It is very easy to come across as out-of-touch over the internet—not because you’re insensitive, but because the internet is an easy place to misinterpret things. When a prospective client or patient is facing a major issue it can be overwhelming and stressful. They likely have hundreds of potential lawyers or doctors to choose from, and they have no idea who to trust, or who will have their best interest at heart. You can combat this AND sell yourself just by sharing success stories; they just need to be told the right way. Examples of your real-life successes help potential patients understand what you can deliver, and they can be a powerful tool for converting potential patients into actual patients. Case results can show your audience that you're not only excellent at your job, but your also understanding, kind, and sympathetic. By highlighting a broad spectrum of success stories you can give hope to people who think they may b

In our August 2015 webinar, we teach you how to fully maximize each social media platform not only to attract new prospects, but also to continuously engage and intrigue them so that they eventually do business with you. Practically everyone is on social media these days, so how will you steal the show and become the LIFE of the social media party? Check out our webinar to learn how! In this webinar you will learn: The social mindset and how to post engaging content your followers want to see. How to understand each platform (no, you shouldn’t be putting the SAME things on every site!) and create the correct content for each. How to use social media to become more personable and build trust with prospects and clients. Where—and why—to spend ad money on social media. Crazy accurate tricks to get you in front of exactly the right people. Social media is here to stay…and you need to play. Haven’t started your Facebook or Twitter account yet? Get started today and use our helpful tips to jumpstart your social

In this webinar, we teach you how to make the most out of your contact list by creating campaigns that will convert those leads into paying clients. After all, every great relationship requires nurturing. Show them who you are and that you care, and they will WANT to be in a relationship with you! In this webinar you will learn: How to create email and print newsletters and ensure people read them. How to time and structure campaigns properly—don’t be too soon or too late! The significance of getting reviews from former clients and how to utilize them. How to track and measure success so you can build bigger and better campaigns! Remember, you need to build credibility and trust with your leads and show them why they should be doing business with YOU and no one else. When done properly, your campaigns will do JUST THAT! Haven’t started any campaigns, or think you’ve been doing them wrong? It’s not too late to hop on or re-route the campaign train! Use our helpful tips to get your business up and running to

We all talk about the things we’re going to do “in the new year” but how often do we really follow through? When it really comes time to start making things happen, our goals can suddenly seem daunting or something that we’ll “get around to eventually.” Rem Jackson can help! Rem is our good friend and business partner at Top Practices, and he is an ace when it comes to goal setting, but even more importantly, he’s an ace when it comes to goal ACCOMPLISHING. Check out the webinar recording for a step-by-step guide to actually accomplishing what you want. Sincerely, Rem’s advice—when applied in a real world setting—will help you clearly map out the path to making things happen. Rem's goal setting workshop will teach you how to: Get organized through a deceptively simple exercise Prioritize your list of to-dos so you can start getting things done How to set S.M.A.R.T. goals in order to get to the finish line on time How to set long-term goals and actually follow through! You can follow along with the slides he

There’s always the conventional way to get business, such as word-of-mouth and creating advertising campaigns, but people often forget about something as simple as getting involved in the community. Helping others can be the most rewarding experience; not only does it make you and those around you feel good, but it can also reward you in your business! Check out the recording and follow along with the slides to learn: The different ways you can get involved in your community—everything from food drives to getting involved in national events. How to pick an event that represents what you and your business are passionate about. How this can help your business, drive traffic to your website, and gain media attention that makes you look good. How to get your staff in on the action. What people around you are doing that works. Most importantly, how you can make all of this happen!. We look forward to seeing you at next month’s webinar at FWMwebinar.com. See you then! 

Reviews can make or break your business’s reputation, and creating an ethical and sustainable review strategy is the fourth of our 10 Marketing Commandments. In fact, a recent survey shows that 88 percent of consumers read online reviews, and 85 percent of those read ten or more reviews before making a decision. That means nearly every single person who has called your office has probably read your reviews! In this webinar we discussed: The RULES for reviews: if you don’t follow them, you WILL get burned! Ways to create a sustainable and ethical review strategy for your business. Tips on finding the right clients to leave reviews on the right sites. Techniques to improve your reviews and your rankings on Google. Guidelines on how to get the reviews that MATTER. Check out the recording and follow along with the slides here. Your reviews can REALLY help you stand out from the competition; whether you stand out in a good way or a bad way relies on your review strategy!