Hubspot To Go - Unofficial Tips On Inbound Marketing + Sales From A Certified Partner

In this episode of HubSpot To Go I’ll discuss building your lifecycle marketing strategy. Listen below. Episode Upgrade! Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter

In this episode of HubSpot To Go I’ll discuss seven audience centric moments to drive value. Listen below the show notes. Show Notes: Mea Culpa! I thought about how I presented yesterday’s information, and I need to clarify some things. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s [...]

In this episode of HubSpot To Go I’ll discuss finding the important moments in the customer lifecycle that are ripe for more value injection. Listen below the show notes. The Seven Value Injection Points in the Customer Lifecycle: Attract Awareness Convert Leads Nurture & Educate Prospects Close Sales Deliver & Delight Retain & Upsell Customers Inspire Referrals Follow @handythinks [...]

In this episode of HubSpot To Go I’ll discuss building how to enhancing the customer experience with HubSpot, Zapier and automation email workflows. Listen below the show notes. Show Notes: The Customer Experience Is Everyone s Business Zapier’s Integrated Apps – brainstorm your value injection points Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps [...]

In this episode of HubSpot To Go I’ll discuss the HubSpot competitors app to measure your marketing RPM. Listen below the show notes. Show Notes: Different is BETTER than better Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: [...]

In this episode of HubSpot To Go I’ll discuss building an agenda for your sales and marketing group meeting. Listen below. Episode Upgrade! Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter

In this episode of HubSpot To Go I’ll discuss when you should pass your inbound lead to sales. Listen below the show notes. Show Notes: HubSpot Academy Lesson Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email [...]

In this episode of HubSpot To Go I’ll discuss building create lead interest contact properties for better nurturing. Listen below the show notes. Show Notes: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter

In this episode of HubSpot To Go I’ll discuss sending the getting better lead nurturing results right email at the right time to the right person. Listen below the show notes. Show Notes: It is a mistake to look too far ahead. Only one link of the chain of destiny can be handled at a time. -Winston Churchill [...]

In this episode of HubSpot To Go I’ll discuss the new dependent form fields possibilities for conversion rate optimization. Listen below the show notes. Show Notes: A few notes about Dependent Form Fields: Dependent form fields will work on any field-type within HubSpot. So you can have a dependent question be based on file upload, date, sing-line text, [...]

In this episode of HubSpot To Go I’ll discuss how to make sure that your calls-to-action are actually driving traffic to your landing pages. Listen below the show notes. Episode Upgrade! Show Notes: August in #BackToSchool month at HubSpot To Go HubSpot Academy Inbound Certification Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps [...]

In this episode of HubSpot To Go I’ll discuss how to make sure that you Twitter presence isn’t just a promotional wasteland. Listen below the show notes. Episode Upgrade! Show Notes: August in #BackToSchool month at HubSpot To Go HubSpot Academy Inbound Certification Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow [...]

In this episode of HubSpot To Go I’ll discuss how to make sure all your content is optimized for discovery in search engines like Google. Listen below the show notes. Show Notes: August in #BackToSchool month at HubSpot To Go HubSpot Academy Inbound Certification Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us [...]

In this episode of HubSpot To Go I’ll discuss how to make sure all your content is mapped to the buyer’s journey. Listen below the show notes. Show Notes: August in #BackToSchool month at HubSpot To Go Content To Go Episode HubSpot Academy Inbound Certification Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps [...]

In this episode of HubSpot To Go I’ll discuss how to make sure all your contacts in HubSpot have personas attached. Listen below the show notes. Show Notes: August in #BackToSchool month at HubSpot To Go HubSpot Academy Inbound Certification Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s [...]

In this episode of HubSpot To Go I’ll discuss building smarter Calls to Action for more effective nurturing. Listen below the show notes. Show Notes: Announcing the HubSpot To Go Content Library! Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the [...]

In this episode of HubSpot To Go I’ll Identifying the Foundation for Your HubSpot Custom Lead Scoring. Listen below the show notes. Show Notes: Identify and rank the demographic factors that make a good fit prospect like revenue, industry, location, etc… Identify and rank the important actions you want people to take on your site. You are [...]

In this episode of HubSpot To Go I’ll discuss building a “hot leads” smart list for your sales team in HubSpot. Listen below the show notes. Show Notes: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | [...]

In this episode of HubSpot To Go I’ll discuss building social media smart lists for better lead engagement. Listen below the show notes. Show Notes: Wash, rinse, repeat the following smart lists for each of the social networks. One list per network including Facebook, LinkedIn, Twitter, and Google+. Follow @handythinks Listen in iTunes or Stitcher. Leave Us [...]

In this episode of HubSpot To Go I’ll discuss when NOT to use @HubSpot social publishing tools. Listen below the show notes. Show Notes: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter