Offline Internet Marketing

I sit down at a restaurant and the server comes over and asks me what can I get you? My response is always...I have no idea. What do you have? in this episode we talk about how to train your staff to not be order takers and actually start listening to what your customers want. 

I get asked to join a lot of email lists, newsletters, and memberships. All of these involve me giving away my email address. What puzzles me is that I rarely get an email immediately after I join. Time goes by. I forget I joined a list and I sit and wonder who is sending me an email. In this episode we talk about a better strategy and how to execute this in the most time efficient way.

I have been telling you all the time to just keep taking pictures. Sometimes they are not perfect. I usually get asked how to make them better. In this episode we talk about a quick way to improve your images and edit them before you post them.

So you have decided to create content, so now what? What qualifies as content? What should I take pictures of? What should I take videos of? In this episode, we talk about a good strategy to capture your day as well as how to organize this.

So we have talked a little bit about strategy. Now let's talk about the tools you need to collect email addresses at events or at your business.

This question always comes up when working with local bars, breweries, and restaurants. They are careful to plan the event, but at the last minute they are lost for how to sell the tickets to this event. In this episode i talk about my experience with the sales page question. 

Seems like a lot of my clients do a lot of different services. They always want to know how to get everything they do into their ad copy. In this episode, we talk about why this is a bad idea and what you need to be doing. 

We come up with a perfectly good strategy, but then your employees ruin it. Haha. Okay that's not completely fair. In this episode I am going to talk about what you need to succeed when it comes to getting your people to buy into your list building efforts. 

It's hard to believe this is a question I get. People start a business and before you know what happened, they start getting a logo created. In this episode, we talk about the only thing that really matters.

A roadblock that comes up quite a bit with my clients is the equipment needed to start creating video content. In this episode we talk about what you actually need and how to start creating regardless of what level you are at.  

For most of my client sending out emails to their customers is no easy task. They struggle with this almost every time. They spend a lot of time putting together content and about five minutes on the subject line of their emails. In this episode we are going to talk about which is most important and how you should spend your time.

Whenever I bring up sales, a lot of clients and student cringe. It doesn't have to be that way. In this episode I talk strategies to over come this as well as the one thing that ever business needs to stop doing online.  

A lot of my clients and students really struggle to "press the right" buttons on social media. They complain about new platforms and the challenges of the user with all of this tech stuff. In this episode we talk about the only strategy you need to overcome this.  

Clients often ask if they can just update their news feeds with their sales or offers. The answer is always the same. You can do anything you want, but if you want people to engage with you I would do something different.  It's not that people don't want to engage, the challenge is that they just don't want to put in the time. in this episode we dig into this a bit deeper.

When I work with new clients, they all want more traffic and more customers. The one thing they never tell me is that they want to improve sales. They rarely say I'm not a closer. Why is this? The truth is often that this is one of the major problems.  In this episode I talk about why this is the case and why this needs to be fixed before you even think about adding more traffic to your business. 

For almost my entire career, I heard business owners tell me that they didn't really advertise, that they only did word of mouth. The game has changed in 2017 and word of mouth is happening somewhere else. Can you guess? Check out this episode to discover what word of mouth really means and how it applies today. 

One of the biggest challenges with content creation is figuring out how many social media channels you need to be on. 1? 2? 3? What's the answer? In this episode I show you how to figure this out. 

One of the biggest challenges I have working with new clients is their inability to move forward with content creation. They make all kinds of excuses. They need better equipment. They need more time. They need.. In this episode we tap into the secret to what you really need.

If you are low on funds, a great strategy to market your business is at local events like town festivals, music festivals, as well as other local events.  Now sometimes there is a fee to sponsor the event or to set up shop on location. However, what I have found, is that if you look hard enough, there are many opportunities to work with event owners to find a solution that is in your budget. Sometimes it's free. This is a strategy that I have personally used to build one of the largest beer member networks in the U.S. 

We know that creating valuable content is a good strategy, but how do you find the time? Do you have to create new and exciting content every day?  In this episode I talk about how creating a content calendar and recycling your content will hep you build a library of valuable resources for you audience.