Offline Internet Marketing
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 9:47:14
- Mais informações
Informações:
Sinopse
Don DiBrita of Offline Internet Marketing works daily with local businesses to help them understand online marketing and get more customers online. Sometime it's a case study. Sometimes it's an interview with an expert or small business owner. And sometimes it's just Don. Don works with small businesses that are struggling to engage their audience and help them to build passionate communities that convert. In addition to helping businesses, Don teaches marketing at the college level and has also created one of the largest beer member networks in the US.
Episódios
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OIM DAILY 043: Can I Advertise To Push My Content Out There?
13/06/2017 Duração: 05minThere are lots of paid options for getting eyeballs on your content. One of my favorites is through paid ads on Facebook. In this episode, I talk about a few very simple techniques that I have used.
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OIM Daily 042: How Can I Interact Online With People When They Are In My Store?
12/06/2017 Duração: 04minNo mater where you are, people have their faces in their phones. So if you want to reach them, where do you think you should go? In this episode I talk about a recent event I was at and what all of the businesses did or didn't do.
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OIM Daily 041: How Do I Get Comfortable Outsourcing Tasks?
11/06/2017 Duração: 05minIf you are like me, you want to be in control of everything when it comes to your business. In this episode I share my thoughts about my recent business changes.
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OIM Daily 040: How Professional Should My Branding and Message Be?
10/06/2017 Duração: 05minSo how do you portray yourself to your audience? In this episode we talk about how to go about this.
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OIM Daily 039: Why Do I Care About Pinterest?
09/06/2017 Duração: 05minPinterest seems to be the social media platform people forget about. I actually did it myself. In this episode, I talk about how Pinterest was my #1 traffic source, and I didn't even know it.
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OIM Daily 038: How Do I Pick The Tools I Need?
08/06/2017 Duração: 04minIn this episode I talk about my experience with software and social media tools. There is a reason that these are being sold to you as the solution.
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OIM Daily 037: Do I Need To Change Anything In My Business If I Have Enough Customers?
07/06/2017 Duração: 04minI rarely believe anyone that tells me they have enough customers. Let's just say I do believe them. In this episode, I talk about what I say.
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OIM Daily 036: Do I Need To Worry About My Visual Brand At Events?
06/06/2017 Duração: 05minI love going to events. The biggest reason is that it gives me so much to talk about. It is a real struggle for a lot of businesses. In this episode we talk about what you should do.
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OIM Daily 035: How Do I Create Products My Ideal Customer Wants?
05/06/2017 Duração: 07minSo how do you do it? In this episode we talk about my experience with creating products for an audience and the key that you must have when creating a product.
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OIM Daily 034: How Do I Decide What To Sell People Along Their Customer Journey?
04/06/2017 Duração: 04minWhat and how to sell people things is tough. It seems like businesses need to a better job figuring out the process of when and why. You can't sell everything to everyone. In this episode I talk about some of the scenarios that have come up with my clients and what basic strategy i find effective.
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OIM Daily 033: How Do I Simplify My Website?
03/06/2017 Duração: 05minWhen designing websites for clients, they often want their site to do too much. In this episode I talk about my experience with this and my best practices.
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OIM Daily 032: What Should My Networking Strategy Be?
02/06/2017 Duração: 04minSo what is your strategy when it comes to networking. Are you about quantity or quality? Width or depth? In this episode, I talk about what I do and why.
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OIM Daily 031: Why Do I Need To Segment My Email List?
01/06/2017 Duração: 04minI have worked with very few businesses that segmented their email list before I came into the picture. Most didn't even have an email list. This stuff isn't rocket science. Send people information that they have the best chance of connecting with. In this episode I talk about my experience and why this is the case. The email marketing software that I recommend for small business owners is ConvertKit. It has the power of the some of the more expensive software out there, but more simplified and more cost effective. To learn more about ConvertKit visit https://dondibrita.com/resources/
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OIM Daily 030: How Can I Create More Content When My Schedule Is Booked?
31/05/2017 Duração: 05minEvery time I talk about creating content, the issue of time always comes up. In this episode we talk about the creation of this podcast and how part of the reason I did it was to prove a point to my students.
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OIM Daily 029: Why Are Online Marketers Telling Me to Build a Following Before Launching My Local Business?
29/05/2017 Duração: 05minThis question comes up from time to time. Local businesses need help bringing marketing their business online, and they run into the internet guru types. It makes them totally confused. in this episode i talk about why that is and what you really need to pay attention to.
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OIM Daily 028: How Do I Build In My Call To Actions Into My Process?
29/05/2017 Duração: 05minIf you don't put your goals and call to actions into your process, they won't happen consistently. In this episode I talk about my experience with this and how my clients make it happen.
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OIM Daily 027: What Should My Focus Be On When Promoting At Events?
28/05/2017 Duração: 03minit seems that whenever my local clients promote their businesses at events, they are all over the place. In this episode we talk about how to focus and to keep everyone on the same page.
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OIM Daily 026: How Can I Send My Offers to People in the Facebook Groups I Belong to?
27/05/2017 Duração: 04minEvery week I let someone in one of my Facebook groups that makes a quick post right away trying to sell everyone in the group something. In this episode, we talk about why this is a bad strategy and what might work better.
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OIM Daily 025: What is Retargeting?
25/05/2017 Duração: 05minFor those of you running multiple Facebook ad campaigns with complicated retargeting strategies, this episode is not for you. For most business though, they have no idea what retargeting is. This is totally okay. It's an intermediate strategy for sure. In this episode we talk about what it is and how a business would implement this strategy.
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OIM Daily 024: Do I Need to Have a Lead Magnet to Make an Offer to a Potential Customer?
24/05/2017 Duração: 04minDo I have an lead magnet or not is often a question. In this episode I talk about the real truth on this question.