Social Media Pubcast By Jon Loomer

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/

This is a bit of an experiment. The written version of this blog post is found here: https://www.jonloomer.com/facebook-fraud-response/ Do you like having an audio version? Let me know!

SME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn’t make it. Use it as motivation! - 300k page views in January - Diversifying into blog coaching? But how? - How does this change things? Does it at all?   IMPACT OF WCA   - Cut CPL in half - Strategies - Build Likes - Drive Traffic - Increase sales   IMPORTANCE OF EMAIL LIST   MONTHLY REACH AND FREQUENCY DISTRIBUTION   15 posts in January that reached (TOTAL) 1200 - 1999 people - out of 32k - 36k fans - 3.75% - 5.5%   Daily Total Reach Totals - All between 10k - 35k   28 Days Organic Reach - 102,073   28 Days Total Reach   - 695,223   Frequency Distribution

Topics:   Website User Custom Audience (HUGE!) Why you shouldn’t build a business entirely through Facebook You’re more than a marketer Continuing to build my business Sign up for my weekly mini-webinar     Website Custom Audiences: http://jonloomer.com/wca  You're More Than a Marketer Why You Shouldn't Build a Business Entirely through Facebook   Sign up for my weekly Mini-Webinar

Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith) Lives in Mass Blogged since 1998 Podcast:  The Human Business Way   Recorded podcasts and launched small media network in 2006 Affiliates and disclosures   Podcast: How are you using it?   My Goals Don’t Care - “It’s easy for them” -  Making excuses   How to Network at Business Events 1. How do I help other people succeed?   2. How do I grow my business?

Is Facebook Organic Reach under reported? My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/ Clarification from Facebook about Total/Organic/Paid Reach on help center: https://www.facebook.com/help/207514762649219 About my controlled test   Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, trading likes/reciprocation, Fan Page Friday, Favors * Waters down interest targeting * If your page has a bunch of irrelevant likes and I target your audience, it impacts my results * Bad for users —- irrelevant ads   No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads * Warned since June of 2013 * All ads will have social context going forward * Ad Image Cropping * Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors * Unified Interests   * Geographic Targeting (inclusion/exclusion)   Please rate and review the Pubcast on iTunes! Click here: Pubcast on iTunes

COACHING -jonloomer.com/coach   LAS VEGAS NMX   REFLECTING ON 2+ YEARS   GOALS FOR 2014   1. Share More Frequently   2. Establish a Facebook Sales Funnel   3. Target email subscribers with link shares   4. Retarget website visitors   5. Create a Saved Target Group in Power Editor   6. Try oCPM (again)   7. Try the Sidebar (again)   8. Track Conversions   9. Create an Online Offer   10. Create a saved facebook ad report   11. Confirm referral traffic in Google Analytics   12. Download your post level export   13. Compare link click data based on post type   14. Define success without using reach       PLEASE SUBSCRIBE/RATE ON iTUNES!

My last episode of 2013! Pull up a barstool... - New Infographic - jonloomer.com/infographic - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own site - Engagement .29% to .26% - Engagement per fan for Links, .12% to .11% - Engagement rate for all content types from 3.49% to 3.86% - Clicks per person reached up from .71% to .85% - 2013 Resolutions - Write Less, Publish More - Ramp up Video - Phase 2 of Podcast - More Mobile - More Products - More Speaking - More Help - More Partnerships - Be Better - Planning for 2014 - Put up or shut up time for Pubcast - Put up or shut up time for Video - Hire someone to edit videos - Scale back to one article, one Pubcast and one video per week - Build complex campaigns - Funnels - Make use of Infusionsoft - More Infographics - More training courses - Update and improve the ones I’ve created - Look to partner with other big names - Invest even

Pull up a barstool! Here’s this week’s show notes:   REACH - Story in AdAge   TWITTER - Unreasonable Expectations   REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards   MARKETERS LEAVING - Competition   How to Reach More Fans Organically - When your fans are online (EdgeRank Checker also including this in their tool) - Post Frequently - Reshare Old Content - Produce Highly Engaging Content - Benefit from Story Bumping - Build an Audience the Right Way Tell your friends about the Pubcast! http://www.jonloomer.com/awesome

Pull up a barstool! Here are this week’s show notes:   ·      Speaking at the Inside Social Marketing conference in NY 12/4/13 o   Social Media Metrics: What Does it all Mean? §  Measuring ROI §  Importance of conversion tracking §  Right column success ·      Facebook’s Link Algorithm Change o   Traffic to media sites up 170% o   Update to story bumping ·      My Facebook Offer o   My findings in fans vs. non fans sales o   Budgeting strategy for the campaign o   Utilizing custom audiences ·      Auto-Play Video on Facebook o   Why I did a 180 on my thoughts about it o   How Harry Potter ties in to auto play video ·      Targeting email recipients with FBX o   Using Perfect Audience vs Custom Audeinces o   How you can use a hidden pixel in your emails to gather info and use for retargeting o   How you can get a free $70 FBX coupon (link below) ·      Links: https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/   https://www.jonloomer.com/2013/12

Pull up a bar stool! Here's this week's show notes:   - Sidebar vs. News Feed vs. Mobile: Click here for the blog post - Most advertising goes into mobile focus - FBX - Why Andrew doesn't recommend ever using a lifetime budget - What number Andrew recommends is the highest ad frequency you should never pass  - The new News Feed and why doesn't Jon have it yet?!   Do you need help with Facebook ads management? Contact Jon at Jon@JonLoomer.com. Want to be a referral partner?  Contact Jon at Jon@JonLoomer.com   Tell your friends about the Pubcast and also be featured as a special guest on the show with just a couple clicks! Visit: JonLoomer.com/awesome      

Pop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page.  * Virtually no engagement the first month. * First year-plus, experienced some solid growth. * It wasn’t until this year — Beginning in July — when my business truly took off on Facebook. * Lesson: 1) Don’t Quit. 2) Build an audience through providing value. 3) Sell is final step, not first. 4) INVEST — time and money for positive ROI   Debate: Facebook is a waste of money * Forrester report * An open letter to Mark Zuckerberg * Survey of 395 marketers * Satisfaction average score of 3.54 out of 5.0 -> Last. First was on-site ratings and reviews with 3.84. * 16% Reach Complainers. Ugh. * Jamie Turner: 60SecondMarketer: The Truth About Facebook Ads: They Don’t Actually Work * More than 1Million advertisers. High number of newbies * Many have it all wrong. How many are building trust and a community? How many just sell? * Don’t approach Facebook like banner adver

Pull up a barstool! Here's this week's show notes:   FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons •A daily assignment to hold you accountable •The option to subscribe to a different lesson emailed to you every weekday   •Define all relevant terms •Learn how to use the web version of Insights •Learn how to use Page Level Exports •Learn how to use Post Level Exports •Apply what you learned to optimize your content   Custom Audiences — All advertisers now have access through self-serve and Power Editor  - What They Are - Creative Uses - Increase Page Likes - Extend the reach of posts - Sell or upgrade a product - Reach more users with your newsletter (Ian Brodie) - Target users similar to your subscribers (Lookalike) - Upcoming ability to target website visitors - Ethics - Scraping other pages and groups   - Ethics + Why do it??   5 Metrics (Social

Pull up a barstool! Here’s this week’s show notes: * Why no guests for now * Featured Fan Segment - Featured Fan #1: Barry Tubwell - Q: Paid Post (CPM or oCPM) - Promoting a Product (CPM or oCPM) - Featured Fan #2: Cathy - Q: New client with 7k fans, no engagement - Sporadic posting - Christmas coming up, sales - How to make best use of advertising budget - Reengage current fans * How to submit your own question - jonloomer.com/awesome * Recharging - Vacation with the guys - To the point now where I still make money when I'm not around - Traffic at an all time high - Realized I get TONS of emails - Why I don't respond to everyone - NO GUILT * Insights Program is coming * Website Retargeting Coming to Custom Audiences * Generate Variations Button  * The Review Button * Saved Target Group From an Ad * Merging Precise Interests and Broad Categories * Update to Location Targeting

Pull up a barstool! Here’s this week’s show notes:   11)  New Featured User Question Segment   -If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes... - Premium Support (live chat) - Better interface for Power Editor - Allow anyone to access any test feature they want   Want to be a featured fan on the Pubcast and have your question answered by Jon? Click here: jonloomer.com/awesome   2)    2) On Vacation/Broken iPhone woes   3)    3) Facebook expands Custom Audiences to target users who visited website or used mobile app   4)    4) Changes to Post Level and Page Level Exports - IT MATTERS! - Page Level: Loss of Virality and some of the Talking About This stats; gain of Positive Feedback - Page Level: From 65 to 63 tabs; from 90 to 72 columns in Key Metrics - Post Level: Talking About This, Stories, Viral stats are gone; Nothing New   5)    5) Why you need to use Conversion Tracking - Ad 1 had 773 clicks, $.02 CPC, $.26 CPM - Ad 2 had 110 clicks, $.29 CPC,

Show Notes for this week’s Pubcast:   Become a Featured Fan on the Pubcast! Click JonLoomer.com/awesome  - Subscribe via iTunes - Review the Pubcast - Leave a question   Transition to Infusionsoft - I need a VA with Infusionsoft experience! - email jon@jonloomer.com   JonLoomer.com/mini-webinar - Go sign up! - 4-4:30p every Wednesday EST   Social Media Success Summit - Public speaking tips   Ad Create Flow Updated - Deja Vu (June 2012) - Clicks to Website, Website Conversions, Page Post Engagement, Page Likes, App Installs, App Engagement, Offer Claims, Event Responses - Clean flow in self-serve ad tool - Also nice image upload option - Power Editor: Stupid - Power Editor: four ads disappear (Check-in sponsored story, wall SS, any posts like SS, DSS) - Power Editor: Redundant (Clicks to Website/Website Conversions, App Installs/App Engagement, Offers) - Conversion Specs gone - Still can use old ads   New Insights - Change to navigation - Change to Exports - Favorite stuff

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing: Here are a few things they covered… His upcoming book Social Hustle Surf, and discussion of the value of writing a book A creative way to get a wall-sized whiteboard for free Local businesses and news feed ads; strategy and value in general related to reaching non-fans in the news feed Graph Search change and what it means to users and marketers Editing posts Facebook's longevity versus newer social networks: Will younger people use Facebook in the future? Links: SocialHustleSurf.com BlakeJamieson.com Book Consultant –Debra Eckerling - WriteOnOnline.com Tell your friends about the Pubcast and spread the word! http://www.jonloomer.com/awesome

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing: But first, they had to discuss a little NFL and the Green Bay Packers New Optimization Image Sizes Link thumbnail + stats: – do they lead to more shares and web traffic? New API – Robust search functions and the Twitter model for news events Hashtags Study – What happens with viral reach? How are they best serviced?

Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box! Also on this episode, Jon discusses his 4 steps on Growth and Contests: The Challenge: Grow to 20,000 Likes Step 1: Know Your Value Proposition Fans are users. Users are people. People aren't robots. People lead to business. Fans are numbers. Why should someone like your page? What is interesting about you? What is unique? What value do you provide? What can you share on a daily basis to make a person's (not FAN's) life better? Craft branding, imagery, tagline, content and strategy around THIS, not a goal for a number. IF YOU DON'T DO THIS FIRST, YOU CAN ONLY BUILD A NUMBER, NOT A BUSINESS   Step 2: Execute that Value Proposition Regularly and consistently publish valuable, self-less, helpful content. The purpose of the majority of posts should be to

Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success. Check out some of the topics he’ll cover in this week's episode: The latest changes with Facebook links – what’s 1:91:1 all about and why is it a big deal? How to measure Facebook ad success – what are “silly stats” vs good stats? The 5 stats you need to follow for successful Facebook ad reporting 4 steps to building an effective Facebook sales funnel Related Links:  New Link Thumbnail Dimensions How to Measure Facebook Ad Success 4 Steps to an Effective Sales Funnel FB Marketing Advanced University: Power Editor updates: Members get 20% off on one-on-one sessions (http://jonloomer.com/deal) Subscribe to have lessons emailed to you Monday through Friday (http://jonloomer.com/email) Sign up for FBMAU (http://jonloomer.com/fbmau)     Go to http://jonloomer.com/awesome to te