Social Media Pubcast By Jon Loomer

Pop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar and workshop queen, Amy Porterfield.   Check out some of the topics they'll cover in this week's episode: Amy's secrets and strategies for creating a successful sales funnel Different models for using Facebook ads Turning fans into leads - split testing tabs vs outside landing pages Collecting leads with giveaways and sales pages How to use Facebook Ads to get more fans Podcasting and how to promote a podcast Building an email list vs increasing relevant fans vs selling The recent FB algorithm change Negative feedback - what does it really mean? Timeline promotional strategies Related Links:  Create powerful landing pages with LeadPages.net Automate your online business with InfusionSoft Prior Interview with Amy: http://www.jonloomer.com/2012/10/19/amy-porterfield-interview/ Amy's workshop: http://www.therisetothetop.com/limitedrecordings Advertis

Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast. Here are a few of the topics we covered this week: Balancing the life of an entrepreneur and fatherhood Making a difference and changing lives Technology and the creation of art Financial security vs. innovation The obsession over stats Storytelling and earning trust Here are a couple of links mentioned in this episode: Father, Speaker, Traveler: A Personal Look at 30 Hours of (Marcus') Life Social Media Examiner Top 10 Social Media Blogs of 2012 Find Marcus here: TheSalesLion.com Mad Marketing Podcast @TheSalesLion on Twitter

Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies.   They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it! Check out some of the topics they'll cover in this week's episode: Chad's recent study about the best time to post on Facebook - no universal truths, but insightful and sure to give you new ideas! Does Facebook penalize you for asking for Likes, Comments and Shares? Is it a good strategy? Promotional strategies on Facebook and the FBX platform for retargeting: how does it work?  Pros and cons of using Perfect Audience vs AdRoll for FBX. Chad's new project, ShareGrab.com: answers the question, "What's the most shared content by similar audiences?" Does engagement go up when posting via a mobile device?   Related Links: (there's a lot but this is the mecca of useful info!) EdgeRankChecker Heat Map Study of When Fans Are Online ShareGrab.com S

Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode: How Brian transitioned into a comedy career after being frustrated working in e-commerce  Choosing your career path and deciding what works for you as a business owner The science behind promoting posts successfully on Facebook 6 ways to make contagious content and the 4 ways you can mistakenly prevent shares Metrics that matter when consulting for a business Why you should never have more than 10 ads in a campaign The decision making process of when to promote a post after it has been created Debunking "the death of Edgerank" and also discussing Last Actor and Story Bump   Find Brian:   Website:  http://www.briancarteryeah.com/blog/           http://www.socialmediakeynotespeaker.com   Facebook: https://www.facebook.com/brian.carter.man

Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping. So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on. Jon also reveals a secret process he's been using for his own page and recommending to others to get highly relevant Facebook Likes efficiently. You can't miss this! Related Links: Facebook News Feed: Story Bumping, Last Actor, Chronological The Secret Process to Increasing Facebook Likes P.S. TWO BIG ANNOUNCEMENTS! 1. Sign up for my free Facebook ads webinar! It's free and space is limited. 2. Sign up for my Power Editor training course! Time is running out on getting it for half off!

This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor.  Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share.  Check out the episode and geek out with us! Topics discussed: Andrew's background working for the US Congress social media team Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years Facebook's mobile success Purchase Intent: Desktop vs Mobile Broad ad placement and ad reporting strategies View Based vs Click Based conversions: What they are and why they're important Facebook Marketing Advanced University: Power Editor Andrew's guest post: Facebook Unpublished Photo Post Ads: Bidding Duration, and Reporting Benefits of the new Facebook Ad Reports Facebook Ads Reports: A Tour of a Powerful New Tool Make sure your subscribe

Today was a big day. I Finally launched my new training course, "Facebook Marketing Advanced University." In this episode I'll discuss what the course is all about, how I implemented it, the importance of Power Editor and entrepreneurial tips learned along the way. Topics discussed: Background on how I started my own business Overcoming fears and trials as an entrepreneur The strategy behind the creation and promotion of a scalable online product Layout of course materials The importance of Power Editor Placement strategies with Facebook ads Why the boost post feature is a bad idea Important features of Power Editor How you can pre-order my new training course for a 50% discount Facebook Marketing Advanced University: Power Editor Facebook Power Editor vs Self-Serve Ad Tool: Placement Post The new Facebook ads reports Facebook Conversion Specs: How to Optimize for Page Post Ad Actions Make sure your subscribe, rate and review on iTunes!

Jason Miller, formerly of Marketo and now of LinkedIn, popped open a beer and we ranted about social media marketing in this awesome episode. Topics discussed: Jason's new gig as Content Marketing Manager for LinkedIn How to maximize LinkedIn as a marketing channel Moving beyond the tired, philosophical approach of marketing and focusin on results How to measure social media ROI Automation tools for advanced marketers 80s hair metal Karaoke Links mentioned include: Jason's guest post for me Pulse RSS Reader Brian Carter's post about optimizing Facebook ads The new Facebook ads reports Stop Whining About EdgeRank and Do Something About It Don't Blame the Tool, Blame the Carpenter Automation tools from Marketo, InfusionSoft, Hubspot and Eloqua You can find Jason on Twitter (@JasonMillerCA), at RockNRollCocktail.com and soon on the LinkedIn blog. Make sure your subscribe, rate and review on iTunes!

Heidi Cohen stopped by the Social Media Pubcast to celebrate her 1,000th blog post. Heidi, who has been named to the Social Media Examiner Top 10 Social Media Blogs list two years running, had endless useful tips for struggling bloggers. Here are a few topics that were covered: 1,000 Posts and Lessons Learned Blogging Strategies: How many times per week and why? Avoiding Burnout And a few links that were mentioned: BoostBlogTraffic.com Social Media Engagement for Dummies by Eliza Sherman Youtility by Jay Baer Contagious by Jonah Berger Here's how you can find Heidi: HeidiCohen.com @HeidiCohen on Twitter Don't forget to subscribe, rate and review on iTunes!

Mari Smith, the Queen of Facebook, was my guest on this week's Social Media Pubcast, sponsored by TabSite. Here are some of the topics we covered: How she went from start in 2008 to 100,000 Fans now on Facebook Facebook hashtags and dispelling the myths of hashtag privacy The conflicts between the removal of the 20% text rule and good design for cover photos Mari's Facebook advertising strategy (and how Jon promotes posts) The exciting news about changes to the Facebook ads manager reports Facebook changes in general -- are they for the better? If Facebook blew up tomorrow, what would she or Jon do? Here are a couple other things we mentioned related to Mari's business: Mari's Business and Beyond Club Get an autographed copy of The New Relationship Marketing for half off Here's where you can find Mari: MariSmith.com Facebook.com/MariSmith Twitter.com/MariSmith P.S. Tabsite sponsored this episode, which means you can get 33% off of one year of any membership for their product to create contests and deal

My special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media. I sipped on a Sam Adams Porch Rocker this week while I discussed the following topics... The Life of an Entrepreneur and Life/Work Balance The nice thing about recording by myself this week is that it gave me an opportunity to give you some insight into some of the things I'm dealing with. I don't have it all figured out, and I go through many of the struggles you do. My life has been incredibly busy lately, and a big reason for that is baseball. I'm a huge baseball fan, and my three boys are all now playing. I coached my two oldest boys this year, and it was definitely the most fulfilling season I've had. This busy baseball season came at the expense of business. I simply didn't have time to take on another client, start an online program or redesign my site. You pick and choose what is worthwhile, right? That said, I am working on the redesign of my site. I'll continue to use Genesis Framework, but I am

Jeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search. Here are a few of the topics we covered: The dangers of hashtag spam The great potential of Facebook hashtags for businesses Hashtag best practices Narrow vs. broad hashtags The potential of Graph Search Content marketing and the realities regarding small business Content attracts, media engages and sales processes convert Here are a few of the links that were mentioned: 3 Facebook Hashtag Marketing Tips How to Use Facebook Graph Search to Learn About Your Fans Facebook Hashtags for Brands: What You Need to Know How Facebook Search Could Change the Internet You can find Jeff at JeffKorhan.com and @JeffKorhan on Twitter. Also make sure to buy his book, Built-in Social! Like the Pubcast? Don't forget to subscribe, rate and review!

This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media. Here are a few topics that we discussed: Focus on customer vs. influencer 4 Ms of Influence Marketing (Make, Manage, Monitor, Measure) Facebook and micro targeting How targeting is increasingly creepy, freaky and helpful Today's Marketer and the Changing Face of Purchase Decisions Buy Danny's book (co-authored with Sam Fiorella), Influence Marketing Here are a few places you can -- and MUST -- find Danny: DannyBrown.me @DannyBrown InfluenceMarketingBook.com ArCompany

Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient. Topics in this episode include: Is it smart to repost old content? The most underrated component of EdgeRank Frequency vs. Distribution Using PostPlanner to bulk upload evergreen content Content Engine vs. Google Reader Post Gating vs. News Feed Targeting Here are some links that were mentioned: Trending Content Should you repost old content? 7 Ways to Promote Your Facebook Apps Without Spending a Dime Schedule Facebook posts with PostPlanner for FREE! Make sure you check out PostPlanner's awesome Facebook content posting tool. Jon uses it for bulk scheduling, but will also be testing it out for content discovery. Cheers!

Jamie Turner of 60SecondMarketer.com pulled up a barstool this week and we got drunk on mobile marketing. On this episode of the Social Media Pubcast, sponsored by JoBarnesOnline.com, we talked about the following topics: Marketing schemes to get free beer (seriously!) 4 easy things you can do today to get involved in mobile Apps and WordPress themes to help you go mobile Throughout this episode, a few links and tools were mentioned. Here they are: WPTouch WordPress plugin Genesis Framework WordPress Theme Synthesis WordPress Hosting Contact Jon about Amazon Hosting Go Mobile book by Jamie Make sure you follow Jamie's work on on 60SecondMarketer.com and 60SecondCommunications.com. Cheers! P.S. FREE 93 Page eBook!: Go to JoBarnesOnline.com/fbebook to get your free 93-page eBook featuring Jon, Mari Smith, Amy Porterfield and others. Enjoy!  

John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why. Following are some of the topics we discussed: The advantage of non-profits: Giving people meaning Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency) Promoted Posts Here are links to a few of the things mentioned on this show: Alex's Lemonade Stand Foundation Facebook Insights Helper A video on overcoming adversity Social Media Fundraising Club Facebook Marketing for Dummies You can find John in the following places: JohnHaydon.com @JohnHaydon on Twitter Facebook.com/inboundzombie Don't forget to subscribe, rate and review on iTunes or wherever you listen!

Ian Cleary of RazorSocial stopped by the Social Media Pubcast this week with a Guinness in hand to share the lowdown on social media marketing tools that can help make your job easier. On this episode, sponsored by TabSite, we talked about the following topics: The quick rise of RazorSocial from obscurity to Social Media Examiner Top 10 in six months The blogging process and the importance of finding a niche Networking, conferences, book writing, guest blogging and public speaking Ian's favorite tools Throughout this episode, Ian mentioned several tools. Here they are: DivvyHQ SEOMoz Yoast SEO WordPress plugin PostPlanner Mention AgoraPulse Lead-Converter Make sure you follow Ian's work on RazorSocial.com and on Twitter at @IanCleary. Cheers! P.S. A final chance for an awesome offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

Surfer dude and kickass Facebook marketer Blake Jamieson stopped by the virtual bar this week, and we got absolutely drunk on Facebook marketing. On this episode of the Social Media Pubcast, sponsored by TabSite, we talked about the following topics: FBX and measuring ROI News Feed ads and the balance between success and not ticking off users Big time results with mobile install ads Funding his awesome project, Dawn Patrol Truck Here are a few links that were mentioned on this episode: FBX: Free trial for PerfectAudience FBX: Free trial for AdRoll The Problem with News Feed Ads: This Guy Help fund Dawn Patrol Truck on IndieGoGo Make sure you follow Blake's work in the following places: DawnPatrolTruck.com BlakeJamieson.com @blakejamieson on Twitter Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

Chad Wittman of EdgeRank Checker pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubcast, sponsored by TabSite, was loaded with great points, themes and topics: Is EdgeRank an official term? Affinity is built through repeated engagement Comments drive four times the clicks as likes The impact of Negative Feedback on EdgeRank A theory on declining Reach The future of "best time to post" Make sure you follow Chad's work in the following places: EdgeRank Checker PostAcumen @ChadWittman on Twitter Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

This week's Pubcast, sponsored by TabSite, was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot topics: The birth of Grandma Mary The value of social media marketing conferences Power Editor and using it to learn about your subscribers The death of the Notifications Box in the Admin Panel The change to Promoted Posts, removing "Fans Only" option Facebook contests, and the tools Andrea uses (including TabSite!) Here are some links and articles that were discussed: TabSite.com/podcasts 4 Reasons Social Media Marketing World #SMMW13 Was the Best Conference I've Ever Attended How to Analyze Your Email Newsletter List with Facebook Facebook Promoted Posts Fans Only Option Removed [Do This] Power Editor: An Alternative to Facebook Promoted Posts How to Engage Your Audience and Grow Your Email List with Facebook Contests Alternatives to Wildfire and NorthSocial for Facebook Page Applications You can find Andrea at AndreaVahl.com and on Facebook at FB.com/Grandm